Scientists often think in details.
Investors think in direction.
Bridging those perspectives is a disciplined translation and can be learned!
In this blog, we explore how to shape a science marketing narrative that resonates beyond the lab. The article:
www.zeeks-artforgeeks.com/post/031-how...
A slide deck is not a data dump.
Many labs communicate results, but very few communicate value.
On transition, offers and practical steps for biotech preparing to raise investment:
www.zeeks-artforgeeks.com/post/031-how...
#ScienceMarketing #BiotechFounders
is not only understood, but also believed. Because there is a fine balance between including data to create trust, and including too much and burying the lead.
If you want your communication to match the strength of your data, start here:
#InvestorReadiness #PitchToInvest
The main issue we often see is that scientists LOVE detail. But detail can “bury the lead”. And if your many data hides that one critical take-away, well, then you lost.
In my latest blog at Zeeks, we outline how to bridge research-grade evidence with investor expectations so your science
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Yes, scientific credibility (data, papers, collaborations, etc) is essential, but credibility alone does not translate into funding. You need to frame your work in a way that shows direction, value, and momentum.
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#BiomedicalInnovation #LifeScienceBranding
Raw data rarely convinces investors.
After three years running Zeeks and working closely with biotech founders, I can say with confidence: clarity and relevance are what shift a conversation from interest to investment.
www.zeeks-artforgeeks.com/post/031-how...
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#BiotechStrategy #DataToDecision
“Quality of life isn’t a side effect - it’s the goal.”
As both a scientist and a patient, Jesus brings a perspective that bridges lab bench and lived experience. Jesus is a leukemia survivor with GVHD (Graft-versus-host disease).
🎧 Listen: youtu.be/0wnPJRU_fl0
#KeepItScience
🧬Science is more than just experiments.
It’s about the people, connections, and discoveries.
Keep it Science spoke with Dr Verena Brucklacher from Laverock Therapeutics: youtu.be/br_si58yulQ
And you can still register!!
Cambridge | 9–10 March 2026
🔗 Free registration:
elrig.org/portfolio/ce...
Fancy learning more about cell and gene therapy?
Then join us at ELRIG Cell and Gene Therapy on 9th-10th March 2026 in Cambridge.
Meet some of our Keep it Science guests in person: Jesus Zurdo, Karen Skinner, Verena Brucklacher.
🔗 Register:
elrig.org/portfolio/ce...
Listen: youtu.be/br_si58yulQ
🧬Science is more than just experiments.
It’s about the people, connections, and discoveries.
We spoke with Dr Verena Brucklacher from Laverock Therapeutics: youtu.be/br_si58yulQ
And you can still register!!
Cambridge | 9–10 March 2026
🔗 Free registration:
elrig.org/portfolio/ce...
Finally putting my social media skills to work for my favorite societies 💪
Happy to announce I've joined the IZFS Publications & Communications Committee to coordinate their member news for the News Splash!
I've also taken on the role of Co-Chair of the newly-formed ZDMS Communications Committee!
🤝 ICYMI: ELRIG x Zeeks - Art for Geeks | Media Partnership 2.0
We’re delighted to continue our partnership with ELRIG as media partners for Cell & Gene Therapy 2026, taking place in Cambridge.
👉 Register here: elrig.org/portfolio/ce...
#ELRIG #SciComm #Conference #MarCom
Interesting! Did you know that most of Wikipedia is done by volunteers?
Anyways, probably you already know about Rightslink, but - if not - it's a great platform to check about rights for scientific publications: www.copyright.com 😊
2/2 ..one thing I LOVE to teach in our "Science Communication: From Academia to Industry".
Obviously, we also talk about storytelling frameworks, breaking down complex science, how to adapt content to different platforms, and much more.
#scicomm #science#zeeks
* Photo from a diff engagement
❓ Science communication: What's the one thing you wish you had learned early on in your studies or science career?
For me, copyright of images! What is it? Can I reuse my own picture? How do I request a licence?, etc.
What seemed so elusive wasn't rocket science.
Now, copyright of images is ..
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🔹using different platforms/channels
.. and now I get to teach all this. How exciting!
#scicomm #marcom #sciencecommunication #science #teaching
* Photo from previous engagement.
👩🏫 Teaching Science Communication
Super excited to be teaching "Science Communication: From Academia to Industry" over the next few days.
As a PhD student, I wished I had a better understanding of
🔹understanding the purpose of my messaging
🔹tailoring language to my audience
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🔹go big: being a media partner at ELRIG, multiple times on BBC radio, or on pharma patient engagement boards wasn't something I had on my cards for 2025...
#sme #smallBusiness #startup #sciencecommunication #raredisease
2/3 My key learnings were
🔹change of mindset from self-employed to business owner
🔹check myself: to effectively lead a team, every meeting should start by checking the pulse of the team (and that starts by checking myself, take a breath, listen)
2025 Mentoring Reflection
As I prepare for my first mentoring session this year, I wanted to take stock of my 2025 mentoring; that year, I mostly engaged in peer mentoring with other small business owners in science and science communication.
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Some of the most important conversations in science happen when we slow down and really listen.
Keep It Science Episode 5 explores rare 🫁 lung diseases alongside Prof Dr Allan Lawrie and Dr Sterghios A. Moschos. Hosted by Dr Nick Gaunt.
🔗 Listen: youtu.be/8CQN9U2h388
#RareDisease #scicomm
🎆 Happy New Year!
We hope you could use the Christmas time to reflect on 2025 and recharge for 2026.
At Zeeks, we have numerous exciting projects in the works, and we look forward to new customers, project topics, and, most of all, helping our customers.
But first, enjoy the break (if you can).
Hope you had a lovely Christmas break and a fabulous start to 2026!! ✨
Ready for some science after Christmas?
Our podcast Keep it Science was selected as one of the top 5 BBC Radio uploads in 2025
Tonight, it'll be featured in the BBC Radio Christmas special with Hannah Sackville-Bryant's show.
The show will be broadcast here: www.bbc.co.uk/programmes/p...
🎄 Wishing you and your loved ones a merry Christmas!
2025 was packed with exciting opportunities, such as
🔹ELRIG Drug Discovery 2025 Media Partnership
🔹Having our Keep it Science podcast on BBC Radio featured (again!)
🔹Closing our first customer in Saudi Arabia
#SME #smallBusiness
In Keep It Science Episode 5, Prof Dr Allan Lawrie from Imperial College London and Dr Sterghios Moschos from Pulmobiomed, hosted by Dr Nick Gaunt, discuss the intersection of biology, technology, and lived experience in managing rare lung diseases.
🎧 youtu.be/8CQN9U2h388
🌬️ Beyond breathlessness: the unseen impact of rare lung disease.
Not all symptoms are visible. Fatigue, cognitive strain, and reduced activity often go unnoticed, even though they profoundly shape the patient experience.
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Thank you so much for all your support, @haoyin.bsky.social ✨
🏆Pinch me, I am dreaming: From hospital bed to BBC Radio
Keep It Science was picked as one of the top 5 uploaders of 2025 to BBC Upload
What a fabulous experience at the BBC recording the Christmas special!
The Christmas special will be broadcast on the 27th December.
#rareDisease #science
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- Why segmentation needs to perform equally well on healthy and diseased tissue
-What happens when cells are too sparse to train on, or too densely packed to separate
- And yes, what to do when your kidney dataset doesn’t fit into memory
>> www.youtube.com/watch?v=L3BC...
#LSFM #3DImaging
