A photo of the new Day At The Beach Towel showing a range of our characters having a ruff day at the beach.
Someone call a lifeguard...
THE DAY AT THE BEACH TOWEL 🌊🏖️
100% super soft cotton!
Available at the Ruff Store from Wednesday & @melbfurcon this weekend (online soon!).
THANK YOU FOR YOUR SUPPORT! 🥰
We couldn't have asked for a better turnout in our opening week! 🥺
We’re now open Wednesday–Sunday, 11am–6pm (and online all the time @ THATSRUFF.COM) to restock and gear up for upcoming collabs, events, & upgrades.
RUFF HOUSE #001 - HOTTEST 💯
Busy Saturday? You might wanna reschedule. 🔥
Free entry to the RUFF HOUSE for our first ever event, listening to the Triple J Hottest 100!
Hanging out & radio all day 11:00am - 10:00pm, 24/01/26
79 Johnston Street, Collingwood, Melbourne!
1/2
🥹 it’s been a lot of fun and a LOT of work haha. I’m always just so chuffed at how much support we’ve gotten from everyone! Definitely keeps the momentum alive.
Can’t wait to see you!! 🥰 it’s gonna be even cooler by the time you’re here
Best of luck to the @thatsruff.com crew for their grand opening today!
Wish I could come down for it but if you're in Melbourne looking for something to do today then you should totally head over and show them some love!
Genuinely a huge feat for what they're doing. Absolutely incredible.
We made a store! A real life physical store!
I am so proud of us and feel so blessed by all of the incredible support of everyone in the fandom who made this happen 🥹
Not just a place to support independent artists, but a real 3rd space in Melbourne for the entire community 🥰
Come say hi! 🙏
Smashing through 2025 into 2026!!
HAPPY NEW YEAR! 🥂🎉
Things are officially getting ruffer in Melbourne.
Our flagship RETAIL SHOPFRONT opens 17 January 2026!
Stay tuned 👀
Stickers on a table
A photo of the Ruff Store in Melbourne!
XMAS PREVIEW LAUNCH! 🎄
Come see the ruff store before official launch in the new year 👀
Open Christmas Eve & Boxing Day as a special preview.
+ get some FREE STICKERS (also included in online orders)
79 Johnston Street, Collingwood, VIC, Australia!
Status Update:
Fullsuiting for the first time! 🥰 #infurnity
Thank u for letting me borrow ur bou
@skoo.ma
I kinda loved being the tallest person at the con, maybe I do need antlers 🤔🦌
Posing in front of a table while in costume, the table is full of Australian snacks
Flexing on the rest of the world with our Infurnity Australian Snacks table 🫡🇦🇺
#infurnity #infurnity2025
Saying an artist shouldn’t bother to write a ToS is insane, look at the legal terms of service you agree to when you rent a movie.
Whether that’s binding is up to the courts, but they’ll still write pages and pages of terms for it.
It’s funny how many debates are going on rn about whether an artist’s terms of service hold up in court. When that’s literally the point of court.
Court cases are not yes/no; they’re long, subjective arguments.
The ToS is used as evidence & additional cover in a case.
WHEN IT GETS TOO RUFF
BOTTOM TEXT
W O O F 🐶
ITS FINALLY REAL (if you weren’t
@aurawra.org or missed out)
my fave apparel we’ve done to date tbh
A DnD party knocking on someone's door.
Employee efficiency is soaring with this new brand-safe style! 💹
Our new tabby cat Puddles just can't seem to avoid bad weather... ⛈️😿
How your email finds me.
✨ - Tickets for Black Light Furry Market are now live! Head to the carrd in our bio to buy yours!
-
blacklightfurrymarket.carrd.co
This was such a cool theme to work with, thank you @aurawra.org !!
I’m really looking forward to doing more fun silly stuff like this, it made the den experience so much fun 🤩
#Aurawra2025 #aurawra25 #aurawra
26 and I am still all legs… 🦵
Thank u @pinkdogy.bsky.social
What a weekend 🥺
It’s only been a year since we were at Aurawra in the alley taking first preorders for a shirt, a hoodie & a hat.
Now this year just… overwhelmed with love and support.
I’m exhausted but also just so thankful this fandom is letting us do cool stuff. Thank you 🥺😭❤️🩹 more to come!
You’re here forever…
#Aurawra2025
Thanks for joining us @aurawra.org fellow colleagues 🤝
We truly had a blast dealing at this wonderful event. We are so grateful for everyone who makes it happen ❤️🩹
And even though it’s over for another year, always remember…
I’ve been so excited for this one 🥺
✉️ TO ALL EMPLOYEES ✉️
Corporate is excited to announce the first items featuring our optimised, brand-safe “not safe @ work” style, debuting at Aurawra:
• The 100% Hand Made Silk Tie: Only 50 will be available at the con, so don't miss out!
• A Brand New Sticker Sheet!
My favourite son (I am not meant to have favourites)
💌 Subject: New Stuff
✉️ To: You
💬 Body: Hi boss, been a minute, I've scheduled the meeting with THAT’S RUFF 4 u.
They r very excited 2 share their new collection (pic attached).
Meeting is @aurawra.org dealers den for ur first opportunity to grab their new range. C u there.
Best.
