Jason Thomas CLT

Didn’t even crack $1m in previews. Oof.

Well it’s a start if they go back to waiting like 6 months to hit digital

Studios kill themselves by training the public they can just wait a few weeks and watch at home

That’s actually not a bad strategy though. Seems like A24 is pioneering it. It used to be slow roll because that’s how it was done. Now it seems slow roll to see if it’s worth going wide, and if momentum builds. Not a bad move at all. Probably the way of the future for independents

Was that an on purpose tag

Honey don’t?

Sydney Sweeney’s ‘Americana’ Wasn’t A Bomb, Rather A Niche Play: Understanding Indie Box Office Economics Reports that Sydney Sweeney's 'Americana' bombed are false. It just takes a greater understanding of how the indie business currently works.

Let me direct your attention here deadline.com/2025/08/sydn...

Not when the movie hasn’t broken even yet

We are cooked as a society. This is embarrassing

I honestly am not sure it’s a cause for concern as much as it is the character and representative how the rest of the world feels about “the American way” right now.

I honestly am not sure it’s a cause for concern as much as it is the character and representative how the rest of the world feels about “the American way” right now.

I honestly am not sure it’s a cause for concern as much as it is the character and representative how the rest of the world feels about “the American way” right now.

Wow. Enormous for F1

What about 28 years and elio?

masterclass in marketing from A24

I can’t remember a single time in the “May summer kick off” era that 2 marquee movies kicked us off. Might be a great thing

Not a chance will it get $400m nor a sequel. This will prob be a loss for Disney at the box office

$1b break even I’ve heard. Good luck.

No movie will be impacted by movie tariffs. Because movie tariffs will never happen.

Passion of the Christ 2 😂😂

Only 2 IPs too. And yes, Jesus is 100% an IP lol

That’s a bummer. It’s getting such good reviews and reception

Looks like focus features cancelled the wide expansion of the ballad of Wallis island this weekend. Do you know anything @ercboxoffice.bsky.social

Zelda won’t even come close.

Netflix doesn’t give a rats ass lol

@ercboxoffice.bsky.social

Should be M-W. Volume game, no brainer.

Definitely NOT one of the worst starts ever for a major studio release. That’s a bit hyperbolic.

Yeah I guess I hear what you’re saying but it seems the only films audiences want right now are flashy IP regurgitations (with exceptions of course)

What else can they do tho? With the exception of Opus, they’re all getting great reviews. The problem is the audience, not Hollywood. Audiences just want IPs to gobble up.