Kelsey Libert

TIL I'm in the first 1% of ChatGPT users, and the top 1% of msgs sent. AI isn't a shortcut; it’s a Matrix(movie)-like efficiency gain. If you're not using it every single day, you shouldn't be talking about how it'll impact the SEO industry.

Going to need all of your cable organization tips so my office (& general sanity) have a fighting chance against my daughter’s Christmas gift 😅

The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.

In #TIL "When AI Overviews appear, clicks on Reddit and YouTube grow from 18% to 30% because users seek social proof" via @kevin-indig.bsky.social www.growth-memo.com/p/the-first-...

A promo image for a Majestic SEO Podcast episode on Setting an SEO Strategy for 2026 with photos of David Bain and the guests Georgia James, Sukhjinder Singh, Sabine Ljunggren and Kelsey Libert.

How do you plan your SEO strategy for the coming year?

That’s what David Bain will be discussing with Georgia James, @kelseylibert.bsky.social, Sabine Ljunggren and Sukhjinder Singh on Wednesday, January 7th at 2pm (GMT)!

maj.to/3MJIJMD

Frac.tl just ranked #108 out of 350,000+ vendors on Clutch’s "Top 1000 Business Service Providers of 2025," landing us in the top 0.03% globally! 🤯👏 Here's a tiny sample of some of my favorite client reviews over the years. 🤘 clutch.co/press-releas...

SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research] Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.

“It’s called GEO!” “No, it's AEO!” 🥴 The acronym war is loud, which is why I wanted to explore the data for @searchengineland.bsky.social:

• GEO leads awareness (84%) and adoption (42%)
• AI Search Optimization leads hiring (11k+ jobs)

PSA: SEO rules them all 💍 searchengineland.com/seo-geo-aso-...

Circa ’24–’25 felt like a decade packed into a year. Logging off today, I saw the email that Piper’s ashes were finally sent off to sea, almost a year after losing Gator, my first dog after college, adopted the same year my mom passed in ’11. Dogs heal us in ways nothing else can. Hug yours for me ♥️

The Cloudflare jokes on LinkedIn are the exact type of humor I needed to break up this pre-holiday sprint week

I'm so tempted to do a Newsjacking campaign on this for Fractl 👀 But I'm finishing several other studies before the holidays, sooo someone else in the SEO industry should have at it! 🤓 📊 📰 #digitalpr

Mood opening #chatGPT this morning 💣 😅

When publishers see your research in the wild and book a meeting to cover the story, you're doing it right! #digitalPR #ftw

Scoping out my LinkedIn analytics when I came across this great data + CTA 👀 It was fun dipping my toe back into 5 speaking gigs this year, mostly bc it brought some of you back into my orbit at a fascinating time in our industry. Maybe 2026 is the year I actually… get social again? 🙈

lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc

Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.

How to Survive and Thrive in Digital PR in the GEO Era with Fractl's Kelsey Libert I finally had a chance to interview one of my favorite voices in the digital PR game, Fractl's co-founder, Kelsey Libert.

After making it a point to re-engage the SEO stage this year, it felt great to reconnect with my first cobranded research partner and favorite Digital PR CRM, BuzzStream. Check out my podcast with @vincenero.bsky.social where we talk all things PR+AI+GEO. www.buzzstream.com/blog/digital...

My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...

Love starting Monday with some positive news in US politics 🌈 www.usatoday.com/story/news/p...

📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇

I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..

AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz

Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.

Danny kindly replied on LinkedIn and said "A big one was Google finally taking action against site reputation abusers across the entire product review space."

A line graph from Ahrefs shows the organic search performance of a website. The graph covers the period from February 2021 to October 2025. It plots two lines: one for referring domains (blue line) and one for average organic traffic (orange line). The referring domains line shows a steady increase from around 0 to just over 6,000. The average organic traffic line remains relatively flat at a low level until late 2024, at which point it begins to climb dramatically, reaching over 240,000 by October 2025. The orange line's steep, upward trend indicates a significant and rapid growth in organic traffic.

After the very rancorous online debate, it looks like housefresh.com more than made their recovery post-HCU decimation.

I wonder how much is:

-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed

I also dropped an epic new resource at #brightonSEO on the media partnerships powering ChatGPT, Gemini, Copilot & Perplexity. More on that research here: www.frac.tl/ai-media-par...

Kelsey Libert - Mastering AI Prompts to Scale Earned Media in Digital PR (brightonSEO 2025) In this talk, Kelsey Libert will share actionable AI prompts and PR expertise that will help Digital PR teams revolutionize their earned media strategies for scale and increased ROI in the age of AI. You'll Learn: 1. The Importance of Digital PR for AI Rankings: Questioning the importance of Digital PR for AI rankings? Kelsey reveal exclusive data on the publishers who are part of OpenAI's training data, and why these media conglomerates need to be at the forefront of your Digital PR strategy. 2. Actionable PR Prompting Techniques: Learn how to design prompts that align with the needs of journalists and your brand's objectives, covering a library of prompts for everything from subject line writing to pitch crafting. 3. Prompts for Streamlining Newsjacking Ideation: Learn how to use AI to quickly analyze breaking news trends, identify media angles, and craft data-driven pitches that scale earned media through AI-assisted ideation. 4. Case Studies & Research: Discover real-life applications where AI-enhanced PR strategies delivered brand coverage in top-tier outlets such as Reuters, CNBC, Go Banking Rates, Seeking Alpha, and more. - Download as a PDF or view online for free

Shared at #brightonSEO how Fractl uses AI as a velocity engine for earned media 🚀 From prompt engineering to newsjacking + case studies w/ Reuters & PBS. If you’re not scaling PR w/ AI, you’re losing brand mentions. Learn more here: www.slideshare.net/slideshow/ke...

We never thought a masterclass about AI prompts could be so engaging. Kudos to @kelseylibert.bsky.social!
#BrightonSEO #SEO #SanDiego #Events

Sometimes conference mealtime can feel like your first day at a new school, so I absolutely *love* this #brightonSEO dinner networking idea! Who's going where?

SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.

Here's a teaser for new data I'll be featuring at #brightonSEO next weds @ 3:20pm PST 🕵️ Join me in learning bleeding edge Digital PR strategies that earn media and influence GenAI results: brightonseo.com/events/san-d...

a close up of a man 's face with the words houston we have a dream team on it ALT: a close up of a man 's face with the words houston we have a dream team on it

That feeling when you assemble your marketing dream team by rewarding ppl you've worked with for 6–10 years ✨

2020: Becoming a new mom in a pandemic
21-22: Recentering our agile agency in year 9
23-25: Learning and driving innovation with AI

Q4-26: Ready to drop 🧠💣 Let's go #brightonSEO nxt wk!

Niiiice, looking forward to the rare in-person chat! 🥳

I blink & a month goes by on Bluesky. Needed deep work to 🧘‍♀️🕵️ and drop 🧠 💣 at #BrightonSEO! Only two weeks until I take the stage & moderate for some of my favorite industry speakers @wilreynolds.bsky.social @rosshudgens.bsky.social @brieeanderson.bsky.social Join us: brightonseo.com/events/san-d...

1200 people tuned into my MarTech webinar today 🧠🚀 If you want to learn how 2,000+ consumers and 800+ marketers are using AI–and how they view its applications in marketing–check out the cliff notes and new data in my deck:
www.slideshare.net/slideshow/ho...