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Ryan Castillo

@rmcastil

- Helping SaaS’s track how AI's represent them with knowatoa.com - Been programming for 25+ years - Believes being a dev is a marketing/sales super power

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25.04.2023
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Latest posts by Ryan Castillo @rmcastil

Loved this movie. Everything Rian Johnson makes is my catnip.

14.12.2025 01:43 👍 1 🔁 0 💬 0 📌 0
Asking ChatGPT a question about Parks and Rec, then getting a hallucination back.

Asking ChatGPT a question about Parks and Rec, then getting a hallucination back.

This is 100% a hallucination right?

08.12.2025 18:46 👍 1 🔁 0 💬 1 📌 0

Pool running is a great way to keep up the cardio. You’ll feel like a fool running next to the ladies doing water aerobics but it takes off the high impact on your joints.

30.11.2025 00:27 👍 1 🔁 0 💬 0 📌 0

That moment when you discover the Wikipedia app has tabs. Holy moly I had 70+ open.

21.11.2025 19:03 👍 2 🔁 0 💬 0 📌 0

I feel so lucky to have made super-talented friends who I'm constantly learning from. Sitting here working in @jessehanley.bsky.social's Bento while listening to @iamcoreyg.com's newest album.

20.11.2025 17:23 👍 2 🔁 0 💬 1 📌 0
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It's tough balancing product, marketing, and sales. At Knowatoa, we always try to focus on two of the three.

Pretty impressed with how @buckbee.bsky.social has led the product team over the last couple of months.

14.11.2025 20:12 👍 2 🔁 0 💬 0 📌 0

It inspired me to finally try hollow knight which has been great. Definitely not going to go for 100% completion.

19.10.2025 17:45 👍 1 🔁 0 💬 0 📌 0

Thank you so much! Sending you a DM now.

16.10.2025 16:04 👍 1 🔁 0 💬 0 📌 0

Do I know any founders who write their own content and would participate in a UX interview for Knowatoa's new onboarding for $$?

16.10.2025 14:21 👍 2 🔁 4 💬 1 📌 0

Electric versions count? Listened to purple rain yesterday.

03.10.2025 18:27 👍 2 🔁 0 💬 1 📌 0

Listening to how angry my son gets when Alexa tries to wake him up gives me hope of a rebellion against our eventual AI overlords.

02.10.2025 12:07 👍 0 🔁 0 💬 0 📌 0

Thankfully autocorrect doesn’t add in letters when you submit answers 😅

28.09.2025 11:15 👍 1 🔁 0 💬 0 📌 0
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Bracket City - The Atlantic Solve nested clues to reveal a satisfying fact about this day in history. Climb the ranks from tourist to kingmaker (or beyond?).

Brackets city has been my new daily. Last couple of days have been beginner friendly if you want to try it out

www.theatlantic.com/games/bracke...

Rank: 🔮 (Puppet Master)
🎹 Total Keystrokes: 56
🎯 Minimum Required: 56

Total Score: 100.0
🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪

28.09.2025 11:14 👍 3 🔁 0 💬 1 📌 0

You going to add bracket city to this?

14.09.2025 16:28 👍 1 🔁 0 💬 1 📌 0

Didn’t even know this game existed. That was a pleasant surprise.

07.09.2025 16:38 👍 2 🔁 0 💬 0 📌 0

The kids are all back in school and I'm finally coming back up to breath. What's everyone been up to?

27.08.2025 12:28 👍 3 🔁 0 💬 0 📌 0
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Knowatoa - AI Search Discovery Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

at Knowatoa. Try it out on your own site today at knowatoa.com

#SEO #AI #tech #AIOverviews #SearchVisibility #Knowatoa

26.08.2025 22:01 👍 2 🔁 0 💬 0 📌 0
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Knowatoa - AI Search Discovery Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

tracking more like a feedback loop:
• Which answers are showing up?
• Which brands are mentioned?
• What kind of questions are triggering them?

It’s not about chasing the top spot. It’s about understanding how your brand shows up in the AI Search journey.

This is what we’re building toward-

26.08.2025 22:01 👍 0 🔁 0 💬 1 📌 0
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Knowatoa - AI Search Discovery Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

The #1 spot doesn’t matter if nobody clicks.

Most rank tracking tools treat visibility like a scoreboard.

You either “won” the SERP or you didn’t.

But that mindset falls apart when AI Overviews and chats give people an answer without ever clicking anything.

At Knowatoa, we think of rank-

26.08.2025 22:01 👍 1 🔁 0 💬 1 📌 0

AI search, check out what we do at @Knowatoa.

#SEO #AI #tech #AIsearch #SearchVisibility #Knowatoa

22.08.2025 22:02 👍 1 🔁 1 💬 0 📌 0

steal it.

The real difference isn’t what they take, it’s where your content ends up.

If your site is blocked, it’s not just a traffic issue anymore. It’s a visibility one. You’re invisible in AI search clients like ChatGPT and Claude.

If you're curious and want to see how your site shows up in-

22.08.2025 22:02 👍 0 🔁 0 💬 1 📌 0
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We’ve spent years teaching site owners to block anything that isn’t Googlebot.

Now? That mindset might be costing you visibility.

Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-

22.08.2025 22:02 👍 3 🔁 0 💬 1 📌 0

present where models learn and users ask.

This is exactly the surface area we’re helping companies map and own at Knowatoa: understanding where AI pulls context from, and making sure you’re part of that dataset.

#SEO #AI #tech #searchvisibility #contentstrategy #Knowatoa

21.08.2025 22:01 👍 2 🔁 1 💬 0 📌 0

knowledge (Wikipedia), visual/audio learning (YouTube), search indexes (Google), and reviews (Yelp).

If your brand, product, or content isn’t visible in those ecosystems, you’re invisible to a huge swath of AI-assisted searches.

It’s not just about ranking in Google anymore, it’s about being-

21.08.2025 22:01 👍 0 🔁 0 💬 1 📌 0
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Everyone’s debating whether LLMs are “creative” or just remixing, but here’s the thing: what they’re remixing matters.

The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp.

That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-

21.08.2025 22:01 👍 1 🔁 0 💬 1 📌 0

world.

#SEO #AI #tech #AIOverviews #Knowatoa

20.08.2025 22:01 👍 1 🔁 1 💬 0 📌 0

understand how their brand is actually showing up or being left out across AI search.

We help you track the questions that matter, surface the AIO, and show where your brand appears or doesn’t.

Follow what we’re doing at @Knowatoa if you’re building for your site visibility in an AI-first search-

20.08.2025 22:01 👍 0 🔁 0 💬 1 📌 0

Google’s AI Overviews are changing the rules.

You can rank #1 today, and tomorrow the same query is answered by an AIO with no mention of your brand, no traffic to your site, and no clue that anything changed.

That’s why we added AI Overviews to Knowatoa. Not just to keep up, but to help teams-

20.08.2025 22:01 👍 0 🔁 0 💬 1 📌 0

- and what that Overview says

It’s a clearer picture of how Google is representing your brand. So you can catch gaps, adjust messaging, and stay visible.

Anyone already adding this to their reporting loop?

#SEO #AI #tech #AIOverviews #SERPfeatures #Knowatoa

19.08.2025 22:00 👍 1 🔁 1 💬 0 📌 0

Before this, tracking AI Overviews meant manually Googling questions and hoping you’d spot one in time.

Now it’s something you can actually track.

With Knowatoa’s AI Overviews, once you define the questions you care about, we’ll tell you:
- when an AI Overview appears
- whether your brand is cited

19.08.2025 22:00 👍 0 🔁 0 💬 1 📌 0