An AI Breakthrough That Could Upend the Energy Landscape
Plus Europe debates the future of Russian gas, why the US is seeking a deal on Ukraine critical minerals, how the energy transition connects to political backlash in Norway, and new sanctions on Iran
7/ So where does this leave tech & energy companies betting big on AI-driven power demand?
That’s the billion-dollar question. And right now, no one has a clear answer.
Curious to learn more? Check out the full story in this week's Global Energy Lens:
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6/ The real takeaway?
🔸 AI’s energy trajectory is uncertain.
🔸If efficiency gains outpace adoption, demand could level off—shifting energy market expectations while easing the clean energy transition.
🔸 But if AI workloads explode? We’re still looking at an energy crunch.
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5/ Second, inference energy use.
🔹DeepSeek’s R1 is a reasoning model, which means it takes a longer logic path than gen AI. Per MIT
Tech Review, it can consume up to 87% more energy than Meta’s Llama model to get to a final answer. The savings in training may not carry over.
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4/ But there’s a catch—two, actually.
🔹First, Jevons paradox. As Microsoft CEO Satya Nadella noted, efficiency often leads to higher consumption. If AI gets cheaper to train, demand could surge, wiping out energy savings.
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3/ If true, this is a potential game-changer for AI’s energy consumption.
The AI industry has been driving record-breaking power deals, with fears that data centers will overwhelm the grid. Now? DeepSeek suggests AI can scale with far less power.
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2/ Meet DeepSeek.
Last week, it unveiled an AI model that matches top competitors while using just 1/10th of the computing power.
How? By refining the "mixture of experts" technique, which turns off large portions of the model during training.
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1/ AI's energy boom? Not so fast.
The assumption has been simple: AI growth = skyrocketing energy demand. That’s why Google, Microsoft & Amazon are locking in nuclear & renewables to power their data centers.
But a Chinese AI company just threw a wrench into that narrative 🧵👇
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