Journal of Consumer Research

Moralizing Everyday Consumption: The Case of Self-Care
Rachel E Hochstein , Ela Veresiu and Colleen M Harmeling
doi.org/10.1093/jcr/...

Hitting the Target but Missing the Point: How Donors Use Cost Information
Joshua Lewis and Deborah A Small
doi.org/10.1093/jcr/...

Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
Uzma Khan , Saetbyeol Kim , Suwon Choi and Aparna Labroo
doi.org/10.1093/jcr/...

Positive Contrast Scope Insensitivity
Guy Voichek and Nathan Novemsky
doi.org/10.1093/jcr/...

People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
Graham Overton, Ioannis Evangelidis, and Joachim Vosgerau
doi.org/10.1093/jcr/...

‘Woman-Owned Business’ Labels Enhance Perceived Competence
Nicole Davis and Tami Kim
doi.org/10.1093/jcr/...

Quality–Quantity Tradeoffs in Consumption
Rodrigo S Dias, Eesha Sharma, and Gavan J Fitzsimons
doi.org/10.1093/jcr/...

Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers
Demi Oba, Holly S Howe, and Gavan J Fitzsimons
doi.org/10.1093/jcr/...

When Is Digital Censorship Permissible? A Conversation Norms Account
Tami Kim
doi.org/10.1093/jcr/...

Collaborating with Generative AI in Consumer Culture Research
Amber M Epp and Ashlee Humphreys
doi.org/10.1093/jcr/...

Ideation with Generative AI—in Consumer Research and Beyond
Julian De Freitas, Gideon Nave, and Stefano Puntoni
doi.org/10.1093/jcr/...

The GenAI Future of Consumer Research
Ming-Hui Huang and Roland T Rust
doi.org/10.1093/jcr/...

GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers?
Bernd Schmitt
doi.org/10.1093/jcr/...

The June issue of JCR is now up on consumerresearcher.com, with a special section on "Gen AI and Consumer Research".

Academic Freedom, Diversity, Equity and Inclusion at the Journal of Consumer Research - Journal of Consumer Research The Journal of Consumer Research (JCR) is an independent academic journal that remains dedicated to improving academic freedom, diversity, equity,

Statement on academic freedom, diversity, equity and inclusion at the Journal of Consumer Research:
consumerresearcher.com/academic-fre...

Academic Freedom, Diversity, Equity and Inclusion at the Journal of Consumer Research - Journal of Consumer Research The Journal of Consumer Research (JCR) is an independent academic journal that remains dedicated to improving academic freedom, diversity, equity,

Statement on academic freedom, diversity, equity and inclusion at the Journal of Consumer Research:
consumerresearcher.com/academic-fre...

New paper alert 🚨

Excited to share that our new paper, "When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences," has been published in @jcrnews.bsky.social!

Check it out here: tinyurl.com/happyjcr

A quick🧵

More Options for Authors: Expanding the Paper Formats Considered at JCR (Zoom sessions on March 11th) - Journal of Consumer Research Update: We will hold two Zoom sessions to discuss these publication options, on Tuesday, March 11th, at 11AM EST and

JCR will hold two Zoom sessions with authors and reviewers, to discuss the new Brief Commentary and Registered Report formats, on March 11th, at 11 am EST and 10 pm EST. Please join us if you are interested in either format!

See signup info here:
consumerresearcher.com/more-options...

Editorial: Improving Our Scientific Understanding of Consumer Behavior - Journal of Consumer Research “The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as

The new incoming editorial team is now handling all initial submissions (revisions submitted through March 31 will continue to be handled by the prior team).

The introductory editorial from the new team is now posted on the JCR website:
consumerresearcher.com/editorial-im...

More Options for Authors: Expanding the Paper Formats Considered at JCR - Journal of Consumer Research As of January 1, 2025, the Journal of Consumer Research (JCR) will consider submissions in two additional formats: Registered Reports

Exciting developments at JCR! As of January 1st, JCR will consider two additional formats, registered reports and brief commentaries.

Details here:
consumerresearcher.com/more-options...

2025 Associate Editors and Editorial Review Board - Journal of Consumer Research We are pleased to announce the new slate of Associate Editors (AEs) and the Editorial Review Board (ERB) for the

We're excited to announce the new team of AEs and ERB members at JCR starting in January of 2025. Thank you to the current team for everything you've done for the journal and thank you to the new team for signing on!
consumerresearcher.com/2025-associa...