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Nikki Pilkington

@nikkipilkington

Non-wanky SEO and SEO Content.

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04.07.2023
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Latest posts by Nikki Pilkington @nikkipilkington

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AI SEO "hacks" That Will Fuck Up Your Traditional SEO The "AI revolution" (bleurgh, I just did a little bit of sick in my mouth, sorry!) has brought out the absolute worst in SEO grifters. Every day, some

AI SEO hacks will wreck your traditional SEO if you are not careful.

07.03.2026 09:02 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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FFS SEOs - DON'T Add GEO To Your LinkedIn Headline! - SEO F**king What - Get Found on Google, make money from your website Most businesses aren’t confused about SEO because it’s complicated.They’re confused because the industry keeps inventing new acronyms and pretendi...

Stop adding GEO to your LinkedIn headline and calling it strategy.

06.03.2026 16:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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SEO F**king IS for small businesses - SEO F**king What - Get Found on Google, make money from your website In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. β€œSEO isn’t really for businesses your si...

SEO is absolutely for small businesses. Size is not the excuse.

06.03.2026 09:31 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Website Migration Help For UK Websites - Don't Do It Alone I help B2B service businesses move, merge, or migrate their websites without losing rankings, traffic, or enquiries.

Website migrations don’t fail on launch day.
They fail in the weeks after.

When rankings quietly drop.
When leads slow down.
When nobody notices until it hurts.

I stop that happening:

05.03.2026 18:02 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Why Your Website Headings Are Confusing Google (and How To Fix Them) I see it in almost every website audit I do. Headings (also called Headers in some website builders) used for design instead of structure. H3s chosen because

Using headings for design instead of structure confuses Google.

05.03.2026 09:02 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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SEO Myths Debunked: Footer Links Don't Count For SEO A rumour has been circulating in digital marketing circles for years that footer links are worthless for SEO. Website owners are being told to ignore these

Footer links absolutely count in SEO, but with important caveats.

04.03.2026 14:02 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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My thoughts on your offer? It's shit.

04.03.2026 12:01 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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SEO is not dead, FFS! - SEO F**king What - Get Found on Google, make money from your website Welcome to "SEO Fucking What," the podcast that cuts through the bullshit and tells it straight, with no wanky jargon and no panic-peddling. I’m Nikki...

SEO is not dead. Stop listening to people who need it to be.

04.03.2026 09:02 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

You should!

04.03.2026 08:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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5 things that led to a Google HCU recovery (and 3 that didn't) Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.

I shared what worked for recovery on the HCU (from personal experience), and most folks affected by it still haven't used it. Possibly because it involves work. searchengineland.com/google-hcu-r...

03.03.2026 08:49 πŸ‘ 0 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

I remember reading this at the time. Luckily my clients weren't affected, but I'm pretty sure I sent it to them anyway to read.

04.03.2026 08:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Stop Citing AI A response to β€˜But ChatGPT said…’

This is your semi-regularΒ  reminder that this website exists if you're fed up with people saying "but ChatGPT says..."

03.03.2026 15:03 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Does AI Recommendation Poisoning Work? Not How You Think... The people using these techniques think they're gaming AI search results for everyone. They think they've found the secret hack to make ChatGPT recommend their business to millions of users

They think they're gaming AI search for everyone. They're just poisoning the AI memory of the one person who clicked their button. Genius strategy. https://f.mtr.cool/qwitumznmn

03.03.2026 12:31 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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A Postcard, A Podcast, And Seven Reasons To Stop Trusting "gooroos" Hey hey,

Stop trusting gooroos selling shortcuts instead of strategy.

03.03.2026 09:31 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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SEOs fuck it up for them(our) selves, every fucking time. nikki-pilkington.com/who-messed-u...

03.03.2026 08:37 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Hidden prompts that "poison" AI memory to recommend your brand. Microsoft is treating it as a security threat.
But sure, pay someone to do it to your website. What could go wrong?
nikki-pilkington.com/ai-recommendation-poisoning-is-the-latest-geo-scam-and-it-doesnt-even-work-how-you-think-it-does/

02.03.2026 17:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Free SEO And LinkedIn Training - Non-wanky SEO Nikki Pilkington Freebie training, including the SEO for (not just) Copywriters SEO emaail course, the LinkedIn Content Challenge, free SEO downloads, and more

Some of the things on here are pushing it a bit to call themselves β€˜training’, if I’m, honest, but they’re all useful, and they're free.

02.03.2026 13:03 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Why the f*ck isn't my blog post SEO working? - SEO F**king What - Get Found on Google, make money from your website Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually ...

Why is your blog post not ranking? Usually because the SEO is wrong.

02.03.2026 09:02 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Force Indexing Won't Fix Your Shit Content Google's John Mueller popped up on LinkedIn recently to tell an e-commerce SEO that he "strongly recommends not relying on trying to force indexing".

Force indexing won’t fix your shit content

01.03.2026 15:31 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thinking of LinkedIn posts every day is a pain in the arse. So you just... don't post. My free 8-day challenge fixes that. 1 email, 1 idea, 15 minutes a day. nikki-pilkington.com/free-seo-linkedin-training-nikki-pilkington/

01.03.2026 11:11 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I'm SEO Fucking Tired... - SEO F**king What - Get Found on Google, make money from your website Fed up with watching charlatans and self-proclaimed β€œAI SEO gurus” rake in cash and followers by selling absolute bollocks? Yeah, me too.β€ŠThis is ...

Exhausted by nonsense SEO advice? You are not alone.

01.03.2026 09:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Freelancer Masterclass LIVE Go from survival mode to fully booked in 2026. Have you ever wondered how other freelancers run their businesses? We’re hosting a two-day virtual freelancing masterclass that covers all the key aspects of running a fully booked freelance business.

Virtual events get a bad rap but honestly? You can attend Freelancer Live in your pyjamas, fit workshops around client work, and skip the Β£7 station sandwich. 4th-5th March.

28.02.2026 15:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Why You Can't Just SEO One Page Of Your Website Stop wasting time on single-page SEO. Learn why optimising your whole website matters and what you should be doing instead.

You cannot just SEO one page and ignore the rest of your site.

28.02.2026 09:02 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Website Migration Help For UK Websites - Don't Do It Alone I help B2B service businesses move, merge, or migrate their websites without losing rankings, traffic, or enquiries.

β€œRedirects can wait.”

Said every developer before a website migration disaster.

Weeks later:
β€œWhy has all our traffic disappeared?”

If you’re moving platforms, domains or merging sites – plan it properly:

27.02.2026 16:31 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The F**king SEO Your Web Designer Promised vs What You Actually Got - SEO F**king What - Get Found on Google, make money from your website Ever handed over a chunk of cash to your web designer for β€œSEO” and ended up with nothing but a plugin and a lot of empty promises? Hi, I'm Nikki Pi...

Web designers installing plugins is not the same as doing SEO.

27.02.2026 12:02 πŸ‘ 6 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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πŸ‘ @chris-green.net did an amazing study showing how answering more PAAs can correlate to better rankings, and goes into more depth about what these findings mean on video with @alsoasked.com .

Interview: www.youtube.com/watch?v=_9df...

Full study: alsoasked.com/insights/paa...

26.02.2026 16:48 πŸ‘ 12 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0
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The SEO Search Intent Problem Hiding In Your Website Copy Your website might be brilliant. Your services might be exactly what people need. But if you're using the wrong words to describe what you do, Google won't

Brilliant website. Wrong search intent. No traffic.

26.02.2026 10:31 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Does AI Recommendation Poisoning Work? Not How You Think... The people using these techniques think they're gaming AI search results for everyone. They think they've found the secret hack to make ChatGPT recommend their business to millions of users

Microsoft is actively blocking AI Recommendation Poisoning. So the GEO grifters have found another tactic that doesn't work. bit.ly/3ZWs0cs

25.02.2026 22:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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SEO Mentoring For Copywriters - Are You Ready To Ascend? AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.

Copywriters: AI is eating your lunch.

Your clients think ChatGPT can replace you.

You’re competing on price with people charging Β£50 for copy.

The Ascend Programme is here to change all of that.

Next intake July 2026:

25.02.2026 13:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Lucy's Lukewarm Takes: Wuthering Heights The opinions nobody asked for, long after everyone has stopped caring

Thought you'd see all the reviews of Wuthering Heights you could cope with? Lucy knocked it out of the park with this one:

25.02.2026 11:23 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0