@sampavin
Marketer (B2B) by trade, entrepreneur and intrapreneur by passion. >For hire< Founding Director at Resumption | Board member at La French Tech Australia. French in Australia. Girl Dad. Sharing about Life, Marketing, Startups, and Technology.
The foundation of marketing: people talking to people.
Linkedin for Marketing Blog, "6 B2B Marketing Insights for 2026: Creators Are Up Next in B2B". www.linkedin.com/business/mar...
Let my AI agent talk to your AI agent... :)
What the Agentic Web Means for Brands adweek.it/4sRRapG via @Adweek
Claude... Not loading... in Wagga Wagga
Le nouveau nucléaire, les armes de distraction massive.
#SocialMedia #ChronicallyOnline
Yes, AI may put some work at risk.
Yes, it's also turning the spotlight on what needs a human.
Hint: that's where you come in.
Image of a computer window showing "Dialing progress" for old-fashion internet modem connection.
How did you learn patience?
Me, having lived though this:
Pro tip: If your referral agreement includes trademark licences, work-for-hire clauses, and non-disparagement terms just for sending an email intro, it was definitely written by AI having an existential crisis about what contracts are for.
#AI #ChatGPT
Lower reach on #Linkedin? Don't focus solely on posting (... ghostwritten templates or AI slop). Share real expertise, from the real you. And...
comment.
Post audience= 1x
Comment audience= 3x (low), 5 to 6x (average).
Not a hack, it's an oldie but an even more relevant one these days.
Current ranking of AI tools:
1 Claude
2 Gemini
3 ChatGPT
The latest version of Gemini is really good, so far. Claude is still at the top and ChatGPT definitely feels like it's gone down with v5.
(All personal take, obviously).
#AI #Claude #Gemini #ChatGPT
A bad investor will kill your startup faster than no investor at all.
Read more: www.linkedin.com/posts/samuel...
#startup #investors
SEO has been dying for 10+ years. Yet, SEO has never been more alive.
GEO? AEO? AIEO? LLMEO? Whatever the name, the foundation= SEO.
Want to show up? Optimise.
#SEO
Why #branding still is important.
Does this ring a bell?
And now I have to admit, Twitter is not a cesspit anymore and it feels good.
Still low on human connections but... steps in the right direction.
#Twitter
#Marketing words to live by:
"If it doesn't sell, it isn't creative." – David Ogilvy
The rise of (coal-powered still?) electricity.
Sadly still missing some of China's EV masterpieces here.
#EV
No One Builds Alone... .
In this case, entrepreneurial (and innovation) ecosystems aren’t built (solely) by the manager or director. They’re built by connectors. They're built through interactions, dialog, human contact, and boots on the ground.
#Entrepreneurship #Innovation
Entrepreneurship is contagious.
Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.
#entrepreneurship
From Watson to Claude.
IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...
#IBM #AI
The problem with performance marketing?
It is not marketing. It's not long term, it's not building foundations. It relies on them.
Don't hire for "performance marketing" until you have actually hired for Marketing.
(You add fuel to the bonfire AFTER you've built it, not before...).
A key thing not to forget when using #AI:
"If we don’t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social
Marketing is like landscaping (because anyone who mows their lawn and snips their hedge thinks they can do it)...
🌲😉
Founders, if you're looking for self-care and support (from founders), check out this Reddit thread.
That's a good, fairly positive and open, one.
"Fellow founders..."
www.reddit.com/r/startups/c...
Ultimately, from experience, both do both (when they work well, of course).
A photorealistic golden coffee mug filled with dark coffee, set against a deep black background. Soft steam curls upward from the mug, and the metallic surface reflects warm golden light, creating a luxurious, high-end atmosphere.
Actual paid: $9.62 = 20+% price increase through 'hidden' charges.
Note: this is not only bad practice but also bad marketing and bad customer experience. Beyond that coffee example, the logic applies everywhere.
Retail good practice/bad practice - coffee shop edition.
Good practice: Pricing displayed, clear, transparent, no surprises.
Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)
Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge
A reminder that Australia is open for business.
Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade
Full circle. #AI
Humans fix AI's messy mistakes
Sloppy AI is creating a new market for some scrappy startups. Companies are now hiring people to improve AI-generated art, writing, and code.
"Google yourself". Yes, this is a mandatory regular check.
But now, do also Perplexity yourself. ChatGPT yourself. Le Chat yourself.
Case in point, Perplexity just allowed me to discover that I'm apparently among the "Top Fractional CMOs for IoT Companies" per NUOPTIMA. I'll take it :)
"While an AI can outperform human beings in a specific task, people, as Scharre writes, have a tendency for “mistaking performance for competence.” In other words, an AI can be very good at what it knows how to do. But the AI doesn’t know what it doesn’t know, and it also doesn’t know that it should know what it doesn’t know."
Just saw your post and, fun enough, this is what I shared a few minutes ago:
"While an AI can outperform human beings in a specific task, people, as Scharre writes, have a tendency for “mistaking performance for competence.” In other words, an AI can be very good at what it knows how to do. But the AI doesn’t know what it doesn’t know, and it also doesn’t know that it should know what it doesn’t know."
#Tech: A healthy reminder about AI and its current state:
"While an AI can outperform human beings in a specific task, people [...] have a tendency for “mistaking performance for competence.”
#AI