Tereza Litsa's Avatar

Tereza Litsa

@terezalitsa

Freelance marketing consultant LinkedIn coaching, training, ads Tech for good, football, all-round nerd www.terezalitsa.co

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01.05.2023
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Latest posts by Tereza Litsa @terezalitsa

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Join us with @rebscurtismoss.bsky.social on Jul30 on how to beat the AI noise by showing up authentically - for charities and individuals

How to:

- Replace meaningless corporate-speak
- Show up online
- Tell ethical, authentic stories

Can't wait!

Join us: www.eventbrite.co.uk/e/cutting-th...

15.07.2025 14:16 πŸ‘ 1 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Which brands stand out on LinkedIn, and what can marketers learn from them? As LinkedIn grows in popularity, many brands are looking to get the most out of this platform.

I wrote an article for Econsultancy looking at how brands use LinkedIn and what we can learn from them

From formats to strategy, best practices, employee advocacy and creator marketing

econsultancy.com/linkedin-suc...

26.06.2025 12:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Social media platform checklist This checklist aims to provide you with a structured approach to evaluating your charity's platform choices and assess your strategies.

Are you reviewing your charity’s #SocialMedia strategy? Are you thinking about whether to join, leave or stay on social media platforms? Our checklist with @terezalitsa.bsky.social can help! bit.ly/4dwClA4

06.03.2025 10:06 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Several charities reached out lately to ask for LinkedIn training for their team to feel more comfortable within the platform

I'm currently booking sessions for April - feel free to message me for details (or check out my website!)

04.03.2025 16:44 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Hundreds of thousands protest across Greece over deadly train crash Hundreds of thousands of people rallied in cities and towns across Greece on Friday to demand justice on the second anniversary of the country's deadliest-ever train crash, and striking workers grounded flights and halted sea and train transport.

It’s refreshing to remember that people can still come together

www.reuters.com/world/europe...

28.02.2025 11:03 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Questions to evaluate your presence across social platforms Help your team focus their efforts by asking these questions about key social media platforms.

Which social channels should you be focusing on? @terezalitsa.bsky.social has smart questions all charities can use to guide their platform choices and overall approach: bit.ly/4gVzQdr

28.02.2025 10:03 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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a cat sitting on a couch with the words " get off social media " below it ALT: a cat sitting on a couch with the words " get off social media " below it

Happy #ReclaimSocial day to those who celebrate

06.02.2025 12:18 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Psss if you really are inclusive and an actual ally, this is the time to prove it in every possible way.

27.01.2025 14:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Story of my life!

24.01.2025 09:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Exactly, it’s not even about specific words anymore

21.01.2025 12:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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a girl in a blue hoodie stands in front of blue lockers ALT: a girl in a blue hoodie stands in front of blue lockers

Is there a way to stay on social (and ahem do your job) without being exposed 24/7 to horrible stories?

21.01.2025 11:19 πŸ‘ 2 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0
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Social media: where do we even go from here? (seriously) Work in social they said, it will be fun they said. I started working in social media in 2012 helping a couple of brands with Facebook marketing.

Some casual (gloomy) Friday thoughts on social media in 2025

www.linkedin.com/pulse/social...

17.01.2025 14:09 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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a man with his eyes closed says i am a bit of a social butterfly ALT: a man with his eyes closed says i am a bit of a social butterfly

A few orgs approached me this week asking for help figuring out their social presence for 2025

All the recent news doesn't make things easier 😬

How I can help:

- Power Hour to have a mini-strategy chat (or plan your X-it)
- Consultancy work to co-create your strategy and plan

Let's have a chat!

09.01.2025 13:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Your starter packs helped a lot since I joined!

07.01.2025 23:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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a woman gives a thumbs up with the words yes yes yes ALT: a woman gives a thumbs up with the words yes yes yes

Always!

07.01.2025 23:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

My feed still feels quite empty or at least not updated as often

Guilty of not using the channel often yet!

What can make us be more consistent to help Bluesky pick up?

07.01.2025 14:41 πŸ‘ 3 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0

Aw, thanks for letting me know! πŸ’œ

28.11.2024 17:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Social media platform checklist This checklist aims to provide you with a structured approach to evaluating your charity's platform choices and assess your strategies.

If you are exploring leaving any social media platforms (not naming - shaming but you know), this checklist we created with @charitycomms.bsky.social might be helpful

www.charitycomms.org.uk/social-media...

27.11.2024 15:25 πŸ‘ 5 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Glad you enjoyed it! I also learned a lot from the fellow panelists!

27.11.2024 13:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Who’s joining the @charitycomms.bsky.social digital conference tomorrow?

I’m joining a great panel at 12 to talk about social media in uncertain and volatile times (ahem the Xodus etc etc)

26.11.2024 16:43 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

My β€˜LinkedIn for corporate partnerships’ training today ended up with the team mindblown with tips on an ABM approach that can get them closer to their contacts

They genuinely couldn’t believe how they can make it work

They are already committing to adding more budget on LinkedIn for 2025 πŸ’«

26.11.2024 16:41 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I'm attending CHANGE's free webinar to discover Easy Read, an approach that simplifies information and improves accessibility.

πŸ—“οΈ Nov 28, 2024

⏰ 10:00 AM

βœ”οΈ What Easy Read is

βœ”οΈ Why it’s essential for your work

βœ”οΈ Practical ways to start using it

πŸ‘‰ Secure your spot: bit.ly/change-easyr...

22.11.2024 10:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Welcome!

21.11.2024 17:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Oh interesting!

19.11.2024 22:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Smart, though!

19.11.2024 17:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Ha, exactly! 9/10 times, I never go back to the content but when I do, I'm very glad to have it πŸ˜…

19.11.2024 17:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This seems to be useful for discovering starter packs (or finding the ones you know if you remember their title) but it would still be good to have a better system at some point

bsky.app/profile/msar...

19.11.2024 16:15 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Starter packs are awesome but I wish we could save them to access them more easily

(I also miss Bookmarks aka my digital hoarding)

19.11.2024 16:01 πŸ‘ 8 πŸ” 0 πŸ’¬ 10 πŸ“Œ 1

Best thing I’ve discovered here

19.11.2024 00:08 πŸ‘ 6 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Great thread, thanks for including the resource we built with CharityComms!

I’m also curious if Bluesky will last (anything that keeps us away from X)

18.11.2024 22:31 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0