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Heather McCulloch

@hmcatjbi

Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm

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11.11.2024
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Latest posts by Heather McCulloch @hmcatjbi

Preview
The Organisational Rails of AI Why the standards being set now matter more than the technology setting them

Should we be asking, 'What does AI standardise?' in addition to 'What does AI automate?'

Great blog at: medium.com/@tomwm/the-o...

06.03.2026 08:40 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For

Bluesky is the new science Twitter, new study by @whysharksmatter.bsky.social and Julia Wester concludes!

"Results show that for every reported professional benefit that scientists once gained from Twitter, scientists can now gain that benefit more effectively on Bluesky than on Twitter."

13.02.2026 22:08 πŸ‘ 6774 πŸ” 2196 πŸ’¬ 100 πŸ“Œ 186

AI is often sold as perfect solutions to the "problem" of having to create captions and transcripts. That framing, of course, centers creators and producers over the people who actually rely upon the captions and transcripts. But there is no replacement for humans when making content accessible.

19.01.2026 15:44 πŸ‘ 64 πŸ” 27 πŸ’¬ 1 πŸ“Œ 0
Snapshot of the introduction page to the 'creating a video abstract, a guide for authors' page including short introduction and the question, 'what is a video abstract?'

Snapshot of the introduction page to the 'creating a video abstract, a guide for authors' page including short introduction and the question, 'what is a video abstract?'

JBI's Research Dissemination Guides include advice on how to create a video abstract.

Various downloadable guides available at: https://jbi.global/research-dissemination-resources

#SciComm #ResearchDissemination

18.01.2026 23:35 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Do not rely on the A.I.-generated alt text in Facebook or Instagram. The result is vague and useless, like "may be an image of food and text," and "may be an image of outdoors." These do nothing to give users the context and content of an image.

14.01.2026 21:34 πŸ‘ 54 πŸ” 18 πŸ’¬ 1 πŸ“Œ 2

Pages of links to buy books to support authors who have pulled out of the Adelaide Writers' Week.
From Avid Reader in Qld.

#AusPol
#booksky
πŸ’™πŸ“š

avidreader.com.au/c/support-x-...

10.01.2026 09:27 πŸ‘ 104 πŸ” 49 πŸ’¬ 3 πŸ“Œ 3
Preview
The case for describing race in alternative text attributes How to describe race in alt text and why it’s important

A common question about alt text is whether or not it's appropriate to mention attributes like race or skin tone. A common response is, "It depends." In this post, Tolu Adegbite explains how race can be relevant and important in providing context.

medium.com/shopify-ux/t...

10.01.2026 05:56 πŸ‘ 78 πŸ” 46 πŸ’¬ 0 πŸ“Œ 6

To reduce the cognitive load in data visualizations, directly label your data rather than using legends. This helps colorblind or visually impaired users. It also decreases the work of scanning back and forth trying to match the legend with the data.

03.01.2026 00:58 πŸ‘ 53 πŸ” 17 πŸ’¬ 1 πŸ“Œ 1
Infographic outlining 7 key steps for research dissemination, including objectives, audiences, messages, products, platforms, resources, and evaluation.

Infographic outlining 7 key steps for research dissemination, including objectives, audiences, messages, products, platforms, resources, and evaluation.

JBI's practical research dissemination guides are freely available for download and are developed for authors who want their research to reach audiences beyond academia to amplify their research impact.

https://jbi.global/research-dissemination-resources

#EBHC #SciComm

01.12.2025 02:25 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
JBI Evidence Synthesis. Position Statement on AI use in evidence synthesis across Cochrane, Campbell Collaboration, JBI and Collaboration for Environmental Evidence. jbievidencesyntesis.com. JBI logo. Wolter Kluwer logo. Blue background.

JBI Evidence Synthesis. Position Statement on AI use in evidence synthesis across Cochrane, Campbell Collaboration, JBI and Collaboration for Environmental Evidence. jbievidencesyntesis.com. JBI logo. Wolter Kluwer logo. Blue background.

The Cochrane Collaboration, The Campbell Collaboration, JBI & Collaboration for Environmental Evidence (CEE) have released a position statement on the use of #AI in #EvidenceSynthesis, marking a unified global approach to managing AI's integration into #EBP research.
https://ow.ly/1Fzg50Xqkkb
#EBHC

12.11.2025 08:30 πŸ‘ 5 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
JBI Colloquium
Diversity in healthcare | Unity in evidence
Kochi, India | 19-21 November
Kochi 2025
I'm presenting at #JBIKochi 2025

JBI Colloquium Diversity in healthcare | Unity in evidence Kochi, India | 19-21 November Kochi 2025 I'm presenting at #JBIKochi 2025

Really looking forward to #JBIKochi and delivering a workshop on Inclusive #SciComm of #EBHC using Gen-AI.

Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.

12.11.2025 09:06 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
β€œResources to learn more about evidence-based design for scientists.” It lists links to the ScienceUX website, ScienceUX on Reddit, and videos about the #BetterPoster movement. Below the text, there’s a cartoon illustration of a person gesturing excitedly toward a large screen displaying a colorful chart. At the bottom, there’s a thank-you note to contributors: ScienceUX, Mike Morrison, Rieke SchΓ€fer, and Muriah Umoquit.

β€œResources to learn more about evidence-based design for scientists.” It lists links to the ScienceUX website, ScienceUX on Reddit, and videos about the #BetterPoster movement. Below the text, there’s a cartoon illustration of a person gesturing excitedly toward a large screen displaying a colorful chart. At the bottom, there’s a thank-you note to contributors: ScienceUX, Mike Morrison, Rieke SchΓ€fer, and Muriah Umoquit.

MEXA shares an adaptable academic poster template that makes scientific posters clearer, more accessible, and more effective. Downloadable at: docs.neuromatch.io/p/g0uskpKuJp...
#SciComm

24.10.2025 10:36 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Transcribed Text from Image:

Invest time in defining key objectives.
Define your goals and objectives.
What do you want to achieve with your dissemination activities?
Consider whether you are trying to simply share knowledge, shift an attitude, change a behaviour etc
OBJECTIVES

Image Description:

The image is a colourful cartoon-style illustration featuring people in a work or presentation setting.

A large screen shows the word β€œOBJECTIVES” at the top, along with a circular chart and an giant pencil pointing toward the centre, reminiscent of a target.

One person in a turban is pointing at the screen talking, while another stands with folded arms and listens intently.

At the bottom, a person at a desk appears to be thinking while using a mouse, and another person is surrounded by different styles of charts. The person has pinpointed one chart using a pencil. a light bulb surrounded by a flash emanates from the chart, symbolising ideas.

Small icons near the main image show an eye, a megaphone, a thumbs-up, and a thumbs down, and a speech bubbl containing a graph, representing communication and goal-setting themes.

The overall theme emphasises definin objectives and goals clearly before starting dissemination or communication activities.

Transcribed Text from Image: Invest time in defining key objectives. Define your goals and objectives. What do you want to achieve with your dissemination activities? Consider whether you are trying to simply share knowledge, shift an attitude, change a behaviour etc OBJECTIVES Image Description: The image is a colourful cartoon-style illustration featuring people in a work or presentation setting. A large screen shows the word β€œOBJECTIVES” at the top, along with a circular chart and an giant pencil pointing toward the centre, reminiscent of a target. One person in a turban is pointing at the screen talking, while another stands with folded arms and listens intently. At the bottom, a person at a desk appears to be thinking while using a mouse, and another person is surrounded by different styles of charts. The person has pinpointed one chart using a pencil. a light bulb surrounded by a flash emanates from the chart, symbolising ideas. Small icons near the main image show an eye, a megaphone, a thumbs-up, and a thumbs down, and a speech bubbl containing a graph, representing communication and goal-setting themes. The overall theme emphasises definin objectives and goals clearly before starting dissemination or communication activities.

The first of the 7 steps of research dissemination: define your goals and objectives. What do you want to achieve?

The 7 steps of research dissemination are a practical resource at: jbi.global/research-dis...
#SciComm

23.10.2025 09:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I love this! Great work!

20.10.2025 23:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Center text:
RESEARCH DISSEMINATION

Surrounding sections (clockwise):

MESSAGES
PRODUCTS
PLATFORMS
RESOURCES
EVALUATE
RESTART
OBJECTIVES
AUDIENCES

jbi.global

Image Description:

The image is a colourful circular diagram labeled "Research Dissemination" at the centre. Around it are 8 connected sections with titles: "Objectives," "Audiences," "Messages," "Products," "Platforms," "Resources," "Evaluate," and "Restart." Each section has small icons that represent its theme (e.g., envelopes for messages, charts for evaluation). Around the circle are cartoon-style illustrations of diverse people engaging in research, presenting data, and discussing ideas.

Center text: RESEARCH DISSEMINATION Surrounding sections (clockwise): MESSAGES PRODUCTS PLATFORMS RESOURCES EVALUATE RESTART OBJECTIVES AUDIENCES jbi.global Image Description: The image is a colourful circular diagram labeled "Research Dissemination" at the centre. Around it are 8 connected sections with titles: "Objectives," "Audiences," "Messages," "Products," "Platforms," "Resources," "Evaluate," and "Restart." Each section has small icons that represent its theme (e.g., envelopes for messages, charts for evaluation). Around the circle are cartoon-style illustrations of diverse people engaging in research, presenting data, and discussing ideas.

An overview of the steps for disseminating research presented a visual format.

For step by step guidance, go to: jbi.global/research-dis...
#SciComm

20.10.2025 23:25 πŸ‘ 4 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0
What is collaborative knowledge communication?
What is collaborative knowledge communication? YouTube video by World EBHC Day

We explain what collaborative knowledge communication is, and how it contributes towards #HealthEquity.

πŸŽ‰Celebrating #WorldEBHCDay and #SciComm!

20.10.2025 11:07 πŸ‘ 3 πŸ” 3 πŸ’¬ 0 πŸ“Œ 1

Spoken poem, reflecting on the possibilities and problems when it comes to communicating evidence. Celebrating #WorldEBHCDay and #SciComm

20.10.2025 10:59 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A female healthcare professional wearing a beige hijab and a stethoscope around her neck pictured. "Collaborative knowledge sharing is essential for equitable, evidence-based healthcare." Logo top-right reads "World Evidence-Based Healthcare Day 2025" and the image credits the submission to Heather McCulloch, Australia.

A female healthcare professional wearing a beige hijab and a stethoscope around her neck pictured. "Collaborative knowledge sharing is essential for equitable, evidence-based healthcare." Logo top-right reads "World Evidence-Based Healthcare Day 2025" and the image credits the submission to Heather McCulloch, Australia.

Heather McCulloch from JBI invites us to consider the role of #CitizenScience in fostering collaborative knowledge communication, exploring how individuals can contribute to shared knowledge creation for more inclusive & equitable #EBHC policy & practice. https://ow.ly/WINo50WOUn6 #WorldEBHCDay

19.10.2025 10:20 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
A group of heads all in different colours with different patterns highlighted in their brains, depicting collaborative knowledge communication

A group of heads all in different colours with different patterns highlighted in their brains, depicting collaborative knowledge communication

Read #WorldEBHCDay blog by Heather McCulloch, Global Comms Coordinator at JBI, which tells the story of a toxic bloom in South Australia that is devastating marine life & bringing harm to human health. But with it comes a story of hope. https://ow.ly/e41250XcSkL
#SciComm #OceanChat #CitizenScience

18.10.2025 03:20 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

New article in The Lancet is a good read for #SciComm peeps.

17.10.2025 09:07 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
For the first time, we linked a new fossil fuel project to hundreds of deaths. Here’s the impact of Woodside’s Scarborough gas project The results challenge claims that the climate risks posed by an individual fossil fuel project are negligible or cannot be quantified.

theconversation.com/for-the-firs...

14.10.2025 10:33 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
JBI Research Dissemination Resources
Disseminate your research effectively with JBI's step-by-step guides
jbi.global/research-disseination-resources

JBI Research Dissemination Resources Disseminate your research effectively with JBI's step-by-step guides jbi.global/research-disseination-resources

Find a complete guide for research dissemination, and a host of other practical guides, including how to create a video abstract, communicating your research through blogs, and more!

Go to: jbi.global/research-dis...

14.10.2025 23:53 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Twitter isn't dead, but it is on life-support. It has swapped tweets for beeps in social media's ICU, tapping out SOS in morse code.
#AcademicSky

15.10.2025 00:11 πŸ‘ 8 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Post image

How do we improve citizen science? I'm presenting at the Australian Citizen Science Association conference about how we co-created 10 recommendations with researchers and the public.

You can read our discussion paper pre-print here:

doi.org/10.1101/2025.08.13.670232

#CitSciOz25

14.10.2025 10:39 πŸ‘ 2 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0
Inclusive science communication in healthcare: integrating AI and EDI principles workshop. Heather McCulloch, JBI; Bianca Pilla, JBI, Ashima Mohan, Campbell South Asia; Andrea Elanga, eBASE Africa. Backdrop shows chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi.

Inclusive science communication in healthcare: integrating AI and EDI principles workshop. Heather McCulloch, JBI; Bianca Pilla, JBI, Ashima Mohan, Campbell South Asia; Andrea Elanga, eBASE Africa. Backdrop shows chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi.

So excited about the #SciComm workshop I'm co-facilitating with @biancapilla.bsky.social and colleagues from Campbell South Asia & eBASE Africa at the JBI colloquium in Kochi, India.

Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium

#EvidenceSynthesis #HealthEquity

14.10.2025 10:59 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

"Improving citizen science: Co-creating recommendations with researchers and the public"

A pre-print about an exciting project with Science for All, supported by the Australian Citizen Science Association & the Australian Academy of Science

doi.org/10.1101/2025...
#citizenscience #public #science

06.10.2025 21:12 πŸ‘ 11 πŸ” 7 πŸ’¬ 0 πŸ“Œ 4

There's a different theme each year for World EBHC Day. For example, last year's theme highlighted the need for intersectoral collaboration to address the polycrisis - the interrelated and complex global challenges which threaten public health.

07.10.2025 07:34 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Capitalization affects how people read hashtags or how people hear them on screen readers. Use #camelCase or #PascalCase in hashtags instead of lowercase. You could have #DoctorWhoRewatch ("Doctor Who Rewatch") or #doctorwhorewatch ("doctor whore watch.")

04.10.2025 02:17 πŸ‘ 61 πŸ” 29 πŸ’¬ 2 πŸ“Œ 4
The image shows several stylised, colourful silhouettes of human faces facing each other on both sides of the picture, with multiple speech bubbles of different colours in the space between them. The design suggests communication, collaboration, and exchange of ideas in a visually engaging and inclusive manner.

The image shows several stylised, colourful silhouettes of human faces facing each other on both sides of the picture, with multiple speech bubbles of different colours in the space between them. The design suggests communication, collaboration, and exchange of ideas in a visually engaging and inclusive manner.

To mark #MentalHealth Awareness month, we share a story of hope that comes out of the #HAB devastating #MarineLife in Australia. β€œCommunities became the storytellers, scientists, and sentinels, sharing what they saw and what they knew."

Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...

01.10.2025 03:16 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
6 faces from around the world in 6 panels. the faces represent the authors of JBI impact stories which are published on JBI's website at jbi.global/our-impact

6 faces from around the world in 6 panels. the faces represent the authors of JBI impact stories which are published on JBI's website at jbi.global/our-impact

Read #WorldEBHCDay blog on impact stories: why they work and how to craft them with rigour, empathy and purpose through the lens of collaborative knowledge communication: worldebhcday.org/blog/2025/im...
#SciComm
@biancapilla.bsky.social

02.10.2025 04:00 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0