Russell B. Clayton

“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research This conceptual review revisits how scholars have understood and applied measurements of heart rate—a common biometric assessment—to understand audience cognitive responses to advertisements. This ...

I am happy to share our article reviewing what can(not) the heart tell us about cognitive processing of media messages, and specifically advertising-based communication. Thank you to my co-author, the always awesome @jessgallmyrick.bsky.social

www.tandfonline.com/doi/full/10....

Please take a second to vote for Greg as next VP at @aejmc.bsky.social

I am happy to share that I have been approved for promotion by the Florida State University Promotion and Tenure Committee, Provost, and President to the rank of Full Professor along with the title of the Distinguished and Endowed Provost McKenzie Professor.

CENTENNIAL #JMCQReview🚨Here @russellclayton.bsky.social and Art Raney re-evaluate the legacy of the book which framed the field of media psychology.

Read the @jmcquarterly.bsky.social review here: doi.org/10.1177/1077...

Reviewing the proverbial “media effects bible” for The 100th Volume of @jmcquarterly.bsky.social was one of the more humbling experiences I’ve had as an academic. Thanks to my good friend Art Raney for the assist!

Link: journals.sagepub.com/doi/full/10.11…