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Neville Hobson

@nevillehobson.xyz

Communicator, blogger, podcaster | Social web: @neville@nevillehobson.io | Work: virtual, hybrid | Life: Somerset, UK | Connections: https://linktr.ee/nevillehobson

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09.05.2023
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Latest posts by Neville Hobson @nevillehobson.xyz

Says Trump yesterday: The benchmark oil price has dipped after US President Donald Trump said the war with Iran will end "very soon". Doubtful that will translate into lower prices at the pump.

10.03.2026 08:21 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

What Trump says typically causes reactions.

Shares across Europe drop on oil price surge - but BP and Shell are up, says a BBC report.

09.03.2026 11:41 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

In my part of South Somerset, diesel typically hovers between ยฃ1.47 to ยฃ1.52 a litre. But what's happening to crude oil prices at the moment means it's impossible to predict anything other than that the price will keep going up. Just a 'glitch' says Trump ๐Ÿ™„

09.03.2026 11:33 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Petrol prices certainly have jumped in the past week. Today at Tesco in Yeovil, E10 petrol is ยฃ1.36/litre, up from ยฃ1.32 last week. Not far behind E10 at the BP station: ยฃ1.38/litre. Topped up the tank with 20 litres, first purchase since 23 Feb (hybrid helps). I expect prices to keep going up.

09.03.2026 11:15 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
Preview
The other side of human-centred AI AI agents can organise tasks, analyse information and navigate digital systems with impressive autonomy. But when they reach the limits of the digital world, they still need humans to observe reality....

AI agents promise autonomy. But when they reach the limits of the digital world, they still need humans to observe reality for them.

In my latest post, I reflect on the idea of humans becoming the โ€œsensorsโ€ of agentic AI โ€“ and what that might mean for human-centred AI.

๐Ÿ”— bit.ly/4lBM6ml

09.03.2026 08:04 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
LOOK MUM NO COMPUTER - Eins, Zwei, Drei | United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง | Official Music Video | #Eurovision2026
LOOK MUM NO COMPUTER - Eins, Zwei, Drei | United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง | Official Music Video | #Eurovision2026 YouTube video by Eurovision Song Contest

This is brilliant. Will it win #Eurovision? Er, probably not, it's totally bonkers. But it oughta!
youtu.be/niMKvJ-Itq8?...

06.03.2026 17:34 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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When human-centred AI meets the realities of war Human-centred AI puts people before technology. But what happens when artificial intelligence begins shaping decisions in war? A reflection on ethics, responsibility and human judgement in an age of m...

Human-centred AI puts people before technology. But what happens when AI begins shaping decisions in war?

A short reflection on ethics, responsibility and human judgement in an age of AI-assisted warfare.

www.nevillehobson.io/when-human-c...

06.03.2026 08:25 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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A leader can build goodwill for days... and lose it in seconds.

In #FIRpodcast 503, @nevillehobson.xyz & @shelholtz.bsky.social examine the #IOC press conference moment that turned into a global story about blame, executive readiness & leadership capital.

๐ŸŽง๐Ÿ’ป bit.ly/3OKM3YX

03.03.2026 08:18 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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โ€˜Trumpโ€™s not enough. And he knows heโ€™s not enoughโ€™: California governor Gavin Newsom on populism, โ€˜purity testsโ€™ and whether heโ€™ll run for the presidency Heโ€™s the Democratic politician with movie-star looks and a picture-perfect family, dogged by accusations of being a smoothโ€‘talking elitist. Can he really unite the American left and win the most power...

Insightful analysis by Jonathan Freedland in The Guardian of @gavinnewsom.bsky.social, the man who will challenge Trump sooner or later www.theguardian.com/us-news/2026...

28.02.2026 16:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Good news for Yeovil and Somerset as a whole, not to mention the wider UK economy www.bbc.co.uk/news/artiโ€ฆ

27.02.2026 17:45 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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โ€œIt is, of course, only one by-election, and there are all kinds of factors at play here โ€” but the fragmentation of British politics appears to be speeding up.โ€ - @politico
news.sky.com/story/greโ€ฆ

27.02.2026 08:11 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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AI is lifting consulting again โ€“ but where do independents fit? US consulting growth is forecast to hit 7 per cent, driven by AI implementation. But this is โ€œselective accelerationโ€, not a blanket boom. For independent advisers, the real opportunity lies less in t...

US consulting growth is forecast to hit 7%, driven by AI implementation. But this is โ€œselective accelerationโ€, not a blanket boom.

For independents, the opportunity lies less in AI tools and more in helping organisations interpret change.

New post: www.nevillehobson.io/ai-is-liftin...

26.02.2026 10:33 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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AI is already shaping decisions in organisations. Are our ethical frameworks keeping pace?

On 25 Feb, @silviacambie.bsky.social and I are hosting โ€œAI, Ethics, and the Responsibility of Communicatorsโ€ for #IABC Ethics Month. A leadership conversation, not a tools session.

Details: bit.ly/4rzfBHt

24.02.2026 09:28 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
โ€˜Someone needs to be dismissedโ€™: IOC president threatens staff after blindsiding questions
โ€˜Someone needs to be dismissedโ€™: IOC president threatens staff after blindsiding questions YouTube video by Sky News Australia

Extraordinary - IOC president threatens to fire PR staff after being blindsided by a journalist in a press conference. Watch the clip, painful viewing.

youtu.be/K_gnbJc3gK0?...

23.02.2026 17:12 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
FIR podcast episode 502.

FIR podcast episode 502.

In #FIRpodcast 502, @shelholtz.bsky.social and @nevillehobson.xyz unpacked what happened when an AI coding agent's code was rejected by a human developer โ€“ and the AI then published a critique of him and his decision.

Plus 5 more topics in this long-form episode for February.

๐Ÿ”— bit.ly/46ou3cR

23.02.2026 11:26 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
FIR podcast 501

FIR podcast 501

AI isnโ€™t replacing communicators โ€“ it may be increasing their value.

In #FIRpodcast 501, @shelholtz.bsky.social & @nevillehobson.xyz explore why companies are hiring โ€œchief storytellersโ€ โ€“ and why the shift from messaging to meaning could redefine our role.

๐ŸŽง๐Ÿ’ป bit.ly/4aUFj32

17.02.2026 08:36 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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A new definition of public relations is welcome โ€“ but can it ever be universal? The PRCA has proposed a new definition of public relations โ€“ ambitious, strategic, and modern. But with multiple definitions already in circulation, can any one body redefine the profession alone? Per...

The PRCA has proposed a new definition of public relations. Itโ€™s modern, strategic, and ambitious.

But with CIPR, PRSA and others all defining PR differently, can the profession ever speak with one voice? Maybe the issue isnโ€™t about writing a definition, but agreeing on one.

๐Ÿ”— bit.ly/4ro8h1g

16.02.2026 08:20 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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UK ad agencies undergo their biggest exodus of staff as AI threatens industry Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workers

Challenging times for adland www.theguardian.com/media/2026/f...

13.02.2026 17:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
ChatGPT issues

ChatGPT issues

'Gateway timeout' error trying to log in to ChatGPT status.openai.com

12.02.2026 08:28 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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New word: #slopaganda
www.businessinsider.com/hottest-jโ€ฆ

10.02.2026 10:13 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
FIR 500: AI abuse in the workplace

FIR 500: AI abuse in the workplace

In #FIRpodcast 500, @shelholtz.bsky.social & @nevillehobson.xyz talk about AI-enabled workplace abuse and why it needs to be treated as workplace harm.

For communicators, this is about preparation โ€“ what to do before anything happens to prevent silence becoming permission.

๐ŸŽง๐Ÿ’ป bit.ly/4tsVU5w

10.02.2026 09:39 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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โ€œThe viral social network for bots reveals more about our own current mania for AI as it does about the future of agents.โ€ Nailed it! www.technologyreview.com/2026/02/0โ€ฆ

09.02.2026 10:40 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
One in 3.4 million...

One in 3.4 million...

Fascinating. I'm one little dot in a universe of 3.4 million!

09.02.2026 08:53 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Cleaning up politics: the reforms Britain keeps avoiding The Peter Mandelson scandal is easy to treat as political theatre. Gordon Brown says itโ€™s a system problem โ€“ abuse of power enabled by weak transparency. His fixes: public hearings, an anti-corruption...

The Mandelson scandal is the headline. But what sticks with me is Gordon Brownโ€™s call for systemic reform โ€“ hearings for senior appointments, an anti-corruption commission with teeth, tougher lobbying rules, limits on second jobs.

Reform is friction.

www.nevillehobson.io/cleaning-up-...

09.02.2026 08:16 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Revealed: How Substack makes money from hosting Nazi newsletters Exclusive: Site takes a cut of subscriptions to content that promotes far-right ideology, white supremacy and antisemitism

A really good alternative to hosting your newsletter on Substack is @ghost.org. This is the one I use www.theguardian.com/media/2026/f...

08.02.2026 08:25 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Introducing the IABC AI Leadership and Communication SIG

Introducing the IABC AI Leadership and Communication SIG

AI is raising leadership & communication questions before technical ones.

On 11 Feb, @silviacambie.bsky.social & I are hosting an introductory webinar for #IABC members to launch the AI Leadership & Communication SIG โ€“ what it focuses on, & how members can get involved.

Details: bit.ly/3Zphqu6

06.02.2026 10:07 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Jeez, this sordid tale gets worse and worse every time I look at the news ๐Ÿคฎ Can they just arrest someone and jail them? And please, mainstream media, stop labelling everything you report as โ€œBreaking Newsโ€

04.02.2026 08:19 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Good content is a judgement call, not a detection exercise The question โ€œWas this written by AI?โ€ misses the point. What matters is whether content is accurate, useful, ethical, and purposeful. This post explores why judgement, not detection, is the responsib...

Weโ€™ve got oddly fixated on one question when reading content: โ€œWas this written by AI?โ€ Hardly a quality judgement.

Iโ€™ve written about why good content is defined by intent, ethics, and outcomes โ€“ and when AI assistance actually does matter.

๐Ÿ”— www.nevillehobson.io/good-content...

04.02.2026 08:01 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
FIR 499: When silence becomes a statement

FIR 499: When silence becomes a statement

PRSA says staying โ€œapoliticalโ€ protects credibility. In #FIRpodcast 499, @shelholtz.bsky.social & @nevillehobson.xyz ask a harder question: what happens to credibility, truth and standards when ethical leadership goes quiet?

๐ŸŽง๐Ÿ’ป bit.ly/4tmraTN

Thoughtful discussion welcomed.

03.02.2026 08:42 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

A great observation, Bernie. The irony, perhaps, is that this is exactly the kind of adaptive dialogue many organisations struggle to create between people.

02.02.2026 12:56 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0