Universities can be shit at video comms, but I don't think the fault lies with academics. The issue is a culture in academia that doesn't really reward creative engagement. There are great academic YouTubers and content creators - but they have to figure it all out and do it on their own.
Recently at @lseimpactblog.bsky.social:
"Incentives to game the system redirect efforts from more intangible and difficult to measure forms of communication, such as public outreach." - @dankpearson.bsky.social
blogs.lse.ac.uk/impactofsoci...
#AcademicSky #ResearchImpact #PublicScholarship
Most academics shy away from the idea of having a brand. But it was great to chat with @thesiswhisperer.bsky.social recently, discussing all things academic identity. Basically, if you don't go to the effort of curating your own brand you can end up corporatised. Article link in the comments.
Thinking about the importance of connecting research with non-academic audiences, especially today: "Would somebody think, 50 years ago, that in 2024 we would be talking about flat earth being a serious movement?" Hear more from Associate Professor Vitomir KovanoviΔ.
For any researcher who thinks their work is too abstract, niche, or insignificant to find an audience here are just a few examples of the massive engagement potential on the fringes: vimeo.com/876831300/5b...
For anybody that stumbles across this: are you a researcher who wants to make videos but doesn't know where to start? Check this out researchvideos.substack.com/p/making-bet...
