Matti Pohjonen

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks - Axel Bruns, Kateryna Kasianenko, Vish Padinjaredath Suresh, Ehsan Dehghan, Laura Vod... This article introduces the analytical approach of practice mapping, using vector embeddings of network actions and interactions to map commonalities and disjun...

💡 NEW ARTICLE ALERT 💡

My article with @qutdmrc.bsky.social colleagues @kkasianenko.bsky.social, @vishneww.bsky.social, @essideh.com, and @voddenlaura.bsky.social is now out in Social Media + Society.

We introduce a new analytics method: #PracticeMapping.

journals.sagepub.com/doi/10.1177/...

if you haven't yet read our "Synthethic ethnography" article yet, here's a brief summary of it by me, @mattipohjonen.bsky.social
& Aleksi Knuutila: bigdatasoc.blogspot.com/2025/03/gues...

this is pretty good by a Helsinki colleague osf.io/preprints/so...

AI geographies of famine." 900' images of famine using country prompts with Stable Diffusion. All 197 countries. Clustered by CLIP & T-SNE. Europe is a painting. Africa is a child.

Traveling the world again 😅

could not find any in Europe or the US so...

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really proud of this article me, @mattipohjonen.bsky.social & A. Knuutila put together over the past 2 of years. If your question is: "how to approach TBs of datasets, n-dimensional vectors and multimodal latent spaces ethnographically?", we might have some ideas journals.sagepub.com/doi/10.1177/...

My second work post of the month. journals.sagepub.com/doi/10.1177/...

Hope this is the last work trip of the year. I think that makes it 13 with at least 4 countries twice. Many words spoken. God help me.