👋Feedback welcome👋
This is a preprint that has yet to be peer reviewed. Any comments, ideas, or suggestions for improvement appreciated!
Thanks to the NYU Social Identity & Morality Lab for their helpful feedback throughout the project!
osf.io/preprints/ps...
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⭐Conclusions⭐
1. Appeals to national identities linked to online engagement and electoral success
2. Expressing exceptionalist and defensive identities particularly beneficial for right-wing politicians
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📈Results II 📈
Democrats who used more defensive rhetoric before an election received a 42% smaller vote share (no effect for Republicans). Politicians from both parties received a 16% greater vote share when using more positive identity rhetoric.
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📈Results I 📈
Expressions of national exceptionalism and entitlement (defensive identity) liked and reposted more when posted by right-wing politicians (but not left-wing). National attachment and pride (positive identity) liked more regardless of who posted.
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✏️Method✏️
Used GPT3.5 to code 750K posts from UK and US politicians for national exceptionalism and entitlement (defensive identity) + attachment and pride (positive identity). GPT’s annotations were comparable to humans’.
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💡Motivation💡
Effective social media strategies rooted in identity politics are thought to play an important role in contemporary politics, but their effectiveness remains unclear.
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📚Preprint📚
/w Jan Nikadon, Chiara Zazzarino, Magda Formanowicz, Aleksandra Cislak, @jayvanbavel.bsky.social, Michal Kosinski, @alekscichocka.bsky.social
We analysed politicians' X posts to test the links between national identity rhetoric and political success!
osf.io/preprints/ps...
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