From 10PR:
@sportsindustryau
What goes on off the field in Australian sport Crowds | Members | Finance | TV Ratings | Participation | Expansion. #AFL #AFLW #NRL #NRLW #Football #ALM #ALW #Rugby Union, #Cricket #BBL #WBBL #Basketball #NBL #WNBL https://footyindustry.com
From 10PR:
It was a very big weekend in sport, with the Grand Prix having a record crowd, Matildas drawing big in Sydney, Pies/Saints drawing big in Melbourne and the Broncos having a big day out in Brisbane.
footyindustry.com/index.php/20...
Network 10 had a big day with the GP & Matildas dominating.
footyindustry.com/index.php/20...
Was a big win for the NRL in the average audiences on Friday night.
footyindustry.com/index.php/20...
Warriors/Roosters
Crowd: 24,112 at GoMedia Stadium
AusF1 GP
Crowd: 125,725 at Albert Park
Ten 164k (BVOD 16k) Rch 572k (Prac 2)
Ten 108k (BVOD 10k) Rch 508k (Prac 1)
Womens test (Aus/India D1)
Crowd: 3,439 at the WACA
Seven 125k (BVOD 8k) Rch 520k (D1 S3)
#NRL
Broncos/Panthers
Crowd: 45,566 at Suncorp Stadium
Nine 736k (BVOD 202k) Rch 1.655m
2025 - 600k (BVOD 90k) Rch 1.441m
Friday #AuSport
#AFL
Suns/Cats
Crowd: 19,859 at People First Stadium
Seven 608k (BVOD 110k) Rch 1.951m
2025 - 651k (BVOD 53k) Rch 2.036m
Weโve already seen a number of articles and radio discussions about which code reigns supreme after Vlandys made some remarks on the matter in Vegas. Heres our more extensive version.
footyindustry.com/index.php/20...
Big start to the AFL season, while the NRL rated well on Nine, and The Matildas did well up against the big guns.
#WomensAsianCup
#Matildas/Iran (4 goal margin)
Crowd: 22,398 @ CbusSuper Stadium
Ten 466k (BVOD 55k) Rch 1.243m
Data: VOZ, Austadiums
#NRL
Storm/Eels (48pt margin)
Crowd 18,264 @ Aami Park
Nine 675k (BVOD 159k) Rch 1.766m
2025 - 789k (BVOD 130K) Rch 1.893m
Thursday Night #AuSport
#AFL #OpeningRound
Swans/Blues (63pt margin)
Crowd: 40,372 @ the SCG
Seven 780k (BVOD 131k) Rch 2.251m
2025 - QLD Game Postponed due to Cyclone Alfred
NRL Annnual Report Analysis here
footyindustry.com/index.php/20...
Known AFL Club Memberships as of 20/02/2026
Dees, Tigers and Swans have all started their site tallys since 31/1
Sunday #AuSportTV
#NRLAllstars
Nine 389k (BVOD 84k) Reach 1.417m
ave -11% on 2025 (437k)
rch +18% on 2025 (1.193m)
Womens
Nine 200k (BVOD 40k) Reach 867k
Data: VOZ
Saturday #AuSportTV
#AFLOrigin
Seven 843k (BVOD 182k) Reach 1.976m
Data: VOZ
AFL revenue rose 164m in 2025, largely thanks to the new tv deal starting - taking revenue through the $1.2b mark.
#Superbowl #AusSportTV
Average audiences on Australian TV since 2019
Foxtel not included.
#SuperBowl2026
Patriots/Seahawks
Seven (#AuSportTV)
Reach 2.02m (-20% YoY)
Average 634,000 (-20% YoY)
BVOD 109,000 (-30% YoY)
Lowest Ave/Reach audiences since 2023
Free to Air Television only. PayTV not available.
Data: VOZ
The AFL reported an underlying operating surplus of $67.9 million in 2025, compared with an underlying operating surplus of $45.4 million in 2024 - an increase of $22.5 million. This result includes results from the AFLโs controlled state subsidiaries, Marvel Stadium and Champion Data.
Sunday #AusOpenTV
Mens Final
Nine 3.448m (BVOD 905k) Rch 6.302m
This is, I believe a record audience (at least in the last 8-10 years)
Ave aud +72% YoY
Rch aud +51% YoY
For ref
AFL Grand Final
Seven 4.076m (BVOD 969k) Rch 6.096m
NRL Grand Final
Nine 4.460m (BVOD 1.316m) Rch 6.409m
Data: VOZ
Tennis continues to break records for attendance at the Open
2026 Club Memberships - With many clubs in both leagues not reporting at this stage. This becomes more and more pointless every year.
footyindustry.com/index.php/20...
Saturday #AuSportTV
#AusOpen2026
Mens Doubles Final
Nine 599k (BVOD 117k) Reach 2.137m
Ave Audience +57% YoY
Rch Audience +68% YoY
(2025 380k (BVOD 56k) Reach 1.273m)
Data: VOZ
Saturday #AuSportTV
#AusOpen2026
Womens Final
Nine 2.135m (BVOD 500k) Reach 3.816m
Ave audience +36% YoY
Rch audience +25% YoY)
(2025 1.566m (BVOD 246k) Reach 3.041m)
Data: VOZ
The sale yielded around AU$1.152b - to be split amongst the counties, with total club valuations in excess of AU$2.175b.
The average sale was AU$144m, with the Spirit coming in at AU$283m for 49%m, while Manchesters 70% selloff yielded AU$227m.
#IPL owners bought into 4 of the 8 clubs - 3 are being renamed at present with GMR unlikely to use the Capitals IPL nickname in Hampshire.