Sam De Boeck

100.000 wishlists in 1 month for Easy Delivery Co. by solo dev SweatersJPG🔥

Hey that's our (publisher) game! :) thanks for playing

Make that 30.200 WL as of today 🔥

Easy Delivery Co. on Steam Easy Delivery Co. is a relaxing driving game with strange secrets. Chill out, make deliveries and get to know the mysterious residents of this scenic mountain town, all while earning well below minimu...

Congratulations you made it to the end! Now go play our demo store.steampowered.com/app/3293010/...

8.1 - It's all about execution. This whole process was months of prep work: trailer creation, pre-seeding press, preparing social posts, dressing up store page, music for trailer, assets for store page (big thanks to Hugo!!) for everything to be pushed in a handful of days!

8 Summary - we leveraged trailer and demo for the release beat. We spread the news on social media, sent word to press and creators and tried to funnel as much traffic as possible to the page hoping the demo would go trending and become our WL generator. It did!

1.2 Trailer - I actually forgot to mention results from the trailer and I'm too lazy to edit this whole post now, but we got amazing results with the trailer on Gametrailers (notice, no IGN coverage 🥲) and @alphabetagamer.bsky.social

7. Send word to a small targeted set of content creators about the demo drop. We don't want to send word to all our contacts yet as we got more marketing beats coming and we don't want to exhaust them.

6.2 Press - here's the actual email we sent out! It's actually longer than we usual do. Ingredients: 1) Info about the game, 2) leverage viral post, 3) GIF, 4) Trailer drop, 5) what to expect (they need body to write a post about your game), 6) demo news, 7) links

6.1 Press - Result? @rockpapershotgun.bsky.social , @VICE , @gematsu.com , and more articles <3

6. Press - we knew Japan would love the game so together with @nnoroshi.bsky.social we teased it in advance a week before. Goal = get a viral post we can leverage to press! And yes! It worked!!

5. We sent word to social media news creators (TikTok, IG, etc.) and also posted shorts on our own channels. This time, the owned (Oro) channel performed better than the creators we sent to. That's why you always do both! Sometimes you win, sometimes you lose!

4. Social Media! People love cozy games. We knew the game did well thanks to @sweaters.bsky.social various posts. As such, we did a social media blast shouting out trailer from the rooftops to everyone. Big thanks to our partner @nnoroshi.bsky.social who took care of Japan with amazing results!

3.1 We used a separate demo page as we wanted to experiment with this. Our goal = 1) rank the demo page and funnel traffic to main store page, 2) gather reviews and (free) playtesting data of real people! We tested the demo thoroughly before so we were confident in its quality.

3. Drop a polished (heavily-tested) demo that gives you 30 minutes of "what to expect" of the full game as well as the option to keep playing (which helps with CCU consistency) through endless deliveries. Goal = habbit forming "your daily 5-10 deliveries"

2. A nicely dressed up, but minimalistic, store page with GIFs to explain the core gameplay loop. Goal = inform players what to expect.

1.1. Big thanks to @torelehmann.bsky.social for a banger soundtrack that resonated with a lot of people. Music plays a big role in EDCo. It is your beacon of hope. Your kei truck is your safe space. Listen to some good tunes while making deliveries. Full game will feature many original tracks.

1. A good trailer is CRUCIAL. @stijnbe.bsky.social did an amazing job with the EDCo trailer capturing 1) the atmosphere (a moody, but cozy desolate mountain town) and 2) explaining the gameplay loop (making deliveries with your kei truck).

Our newest game Easy Delivery Co. gained 15.000+ wishlists on its reveal weekend resulting in 23.500 outstanding wishlists.

How did we do it? 🧵

Oh hello there! 👀

Another game announcement?! 👀👀

You and Alex look very happy!

Big congrats to you and the team Kris! The game is f*cking awesome 🔥 Better buy Hans and I a drink at Reboot to compensate for the eternal pain we'll feel.

I have one Starter Pack that still needs more folks in it!

If you're an INDIE GAME PUBLISHER (not just publishing your own games) then hit me up in the replies and I'll add you on.

Currently at 71/150 so reposts welcome.

Nice work Chris! You're taking back-to-back to the next level

Join Hans and I on our quest to chat with fun people while not getting sunburns and hangovers.

I've been playing with the idea to get one myself. But I'm afraid to lose the "wow-effect". #Firstworldproblems

Lock that sh*t in! I believe Hans already set something up between us so we're 🤜🤛

Roll call for Reboot Develop Blue on the first Monday post GDC. How daring!

@hansito.glasscannon.biz and I will be at Reboot Develop Blue this April taking on *very* casual meetings to chat about Oro/games/food/coffee/music and more!

If you want to say hi, shoot us a message! 👋

Did someone say food? 👀