WBTi U.K.

See statement from Baby Feeding Law Group and @1stepsnutrition.bsky.social

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We’ve long called for action on the marketing & pricing of infant formula.
The UK govt has committed to 6 CMA recommendations (still voluntary)
All infant formulas are nutritionally the same, yet profit margins are high (50–75%!)
We need action:
>> affordable formula all year
#BabiesBeforeProfits

I had to pull this quote because it is

e v e r y t h i n g.

In the video, Hannah tells a 💔 story of having to leave her 5 month-old nursling to pursue higher ed. How she’d cry in the shower as her milk ran down the drain.

Breastfeeding experiences are truly universal.

#WorldBreastfeedingWeek2025

A Reddit post r/breastfeeding u/Leading-Case-1048 • 1h Daycare that I work at said I can't nurse my baby Troubleshooting/Tips So I'm supposed to go back to work on Monday. I work at a daycare and my baby is 6 weeks old. It's breaking me enough going back so soon, and on top of that I'm trying to figure out the whole pumping thing (it's not going well and I absolutely hate it). I had a conversation with my supervisor today, and asked if it's possible for me to breastfeed my baby when needed since they're having me clock out every time to pump anyway. She said it's not allowed and i have to find a place to pump (break room, car, etc). I had my 6 week appt with my midwife today, and she told me it's illegal for them to refuse me the right to breastfeed my baby. Does anyone know the law on this?? (I'm in PA BTW)

bUt bReAsTfEeDiNG iS aLrEadY nOrMaLiZEd

Frontiers | Racial capitalism and the US formula shortage: A policy analysis of the formula industry as a neocolonial system The U.S. is currently experiencing a formula shortage and an infant feeding crisis that began with a formula recall and the hospitalization of 4 infants, 2 o...

I consider this paper to be essential reading for anyone who works in infant/young child nutrition and health. Literally anything related to that. You need to understand how food systems, supply chains, corporate practices, and climate change all interact.

www.frontiersin.org/journals/soc...

The universal symbol for breastfeeding, except this version has a little globe where the baby’s head should be, and there is a little heart over the breastfeeding persons chest. Breastfeeding, Food security, Sustainability

Dropping all of my recent posts about #breastfeeding + #FoodSecurity / food sovereignty, sustainability, and infant and young child feeding in emergencies ( #IYCFE ) in this thread 👇

And other resources as I come across them.

#OneHealth #ChildHealth #ClimateChange #IMMW2025 #Gaza #WBW2025 🛟

The more people who are lactating when a disaster or supply chain interruption hits a community, the more buffered their children are from food insecurity.

Breastfeeding =

- food security for children of conflict

- food sovereignty for indigenous peoples

- zero emission food

🤱🏾💞

Purple, pink and green image with WBTI and World Breastfeeding Week logos. “Fewer emissions. Stronger immunity. Naturally renewable. Breastfeeding supports food security, provides lifelong health benefits, and protects the planet. Breastfeeding is climate action.”

Supporting breastfeeding protects our planet as well as infant and maternal health, and provides infant food security. Better for us, better for our planet. 
See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/ 
#WBW2025

Purple, pink and green image with WBTI and World Breastfeeding Week logos. “Informed choices. Facts before marketing. Nutrition over profits. Misleading formula marketing misinforms parents and costs them more. ALL infant milks must be regulated and meet minimum nutritional standards."

Misleading formula advertising should be made illegal, and all formula milk should have a minimum nutritional composition.
See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/ 
#WBW2025
#BabiesBeforeProfits

Purple, pink and green image with WBTI and World Breastfeeding Week logos. “Families decide. Babies and mothers benefit. Childcare settings must support breastfeeding – feeding expressed milk protects baby’s health and the breastfeedign bond.”

Another missing piece: nurseries won’t always accept mum’s expressed milk for her baby! This has got to change!

🌟 Great to see the publication of this important research on medicines and breastfeeding by @swpharmres.bsky.social member Rachel Pilgrim.

📑 You can read the full paper here
internationalbreastfeedingjournal.biomedcentral.com/articles/10....

#PharmSky #PharmacyResearch

Purple, pink and green image with WBTI and World Breastfeeding Week logos. “Families decide. Babies and mothers benefit. Childcare settings must support breastfeeding – feeding expressed milk protects baby’s health and the breastfeedign bond.”

All childcare facilities should have a legal obligation to support #breastfeeding and provide a mother’s milk to her baby when in their care.
See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/ 
#WBW2025

A screenshot of the World Breastfeeding Week 2025 page, with the World Breastfeeding Week 2025 logo. Posts from World Breastfeeding Week 2025, using hashtags and keywords! Pin this feed to easily follow everything #WBW2025 on Bluesky this week! The theme this year is "Creating Sustainable Support Systems" 🌍🫶🏽

Happy #WorldBreastfeedingWeek2025!

Pin this feed so you don't miss anything about #WBW2025 this week! It captures a bunch of WBW-related hashtags so you don't have to use the search bar.

🔗 → bsky.app/profile/did:...

Purple, pink and green image with WBTI and World Breastfeeding Week logos. “Protect families. Support working mothers. Breastfeeding breaks and facilities at work should be a legal right - not a workplace perk.” #WBW2015 #WorldbreastfeedingWeek #WABA #SDGs #CreateSustainableSupportSystems #PrioritiseBreastfeeding

#Breastfeeding / expressing breaks and suitable facilities at work should be a statutory right. 
See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/ 
#WBW2025

Purple, pink and green image with WBTI and World Breastfeeding Week logos. “Skilled help. Close to home. For every stage. Every family deserves infant feeding support - from healthcare, peer, and specialist services, no matter where they live.”

Families should have access to high quality, integrated infant feeding support services, no matter where they live.
See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/ 
#WBW2025

Purple and green image with WBTI and World Breastfeeding Week logos. “Let’s raise the standard for breastfeeding support. Call for all maternity, neonatal and community settings to be UNICEF Baby Friendly Initiative accredited. Every baby, every mother – better supported.”

All maternity, neonatal and community settings should be fully accredited by the UNICEF Baby Friendly Initiative.
See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/ 
#WBW2025

Purple and green image with WBTI and World Breastfeeding Week logos. “Breastfeeding support starts with skilled care. Every healthcare professional working with mothers and their babies. Fully trained. Every family. Fully supported.

Every health professional who works with women and children should have basic training in breastfeeding – not just midwives and HV! 
See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025

Today the Government has announced a review of the parental leave system.

See our recommendations on how to fix the broken system ⬇️

We are the Alliance for Maternity Rights - Maternity Action End unfair redundancies

We are the Alliance for Maternity Rights & this our action plan for the Goverment's review of parental leave: maternityaction.org.uk/alliance-mat...

Send us a private message with your email address if you would like a copy of our template letter!

TheUK Parliament seen from across the River Thames. Text: On 1 July, there is a debate led by Jess Brown-Fuller MP in the House of Commons on "Infant Feeding". Please ask your MP to stay for the debate - and ask them to share your views on why infant feeding matters

MP @jessbrownfullermp.bsky.social has arranged a debate in the House of Commons *next Tuesday July 1st* on Infant Feeding. This is a great moment to tell your MP how important breastfeeding support @wbtiuk.bsky.social's recent report recommendations are to you & to ask them to stay for the debate!

Mother and father smiling at baby on cover of WBTi U.K. report 2024

Find facts and figures about the impact of infant feeding in the Intro to our report: ukbreastfeeding.org/wp-content/u...

Find MPs - MPs and Lords - UK Parliament Find your MP and learn more about them, including details of their parliamentary career and contact information. Find them by name/location, party, gender and current/former status.

Find MP contact details: members.parliament.uk/members/comm...

Support @Jess BrownFullerMP’s Adjournment Debate on 1 July!
Write your MP: ask them to attend - & let Jess know.

Tell your MP why infant feeding matters to you - local stories are powerful!

Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices

TheyWorkForYou: Hansard and Official Reports for the UK Parliament, Scottish Parliament, and Northern Ireland Assembly - done right Making it easy to keep an eye on the UK’s parliaments. Discover who represents you, how they’ve voted and what they’ve said in debates.

Jess Brown-Fuller also chairs the All Party Parliamentary Group (APPG) on Infant Feeding & Inequalities and you can invite your MP to join that too.

If you need your MP's contact details check theyworkforyou.com and be sure to include your postal address in your email.

Please also share!

Join us on 16th July at 1pm for the online launch of our Infant Feeding and Work Study report and toolkit! The study explored how breastfeeding mothers can be better supported in the workplace. More details and to register see: research.reading.ac.uk/accommodatin...

News: Formula milk: Overpriced and misleading products are risking child health, say campaigners. Published 26 June 2025

Our campaign has been featured in the BMJ!

"Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health."

#FairFeeding #BabiesBeforeProfits

www.bmj.com/content/389/...

Advocating for clean air with Black mothers and children With Global Child and Maternal Health

Black women experience alarming maternal health disparities in the UK and are disproportionately affected by air pollution.

We're proud to support Global Child and Maternal Health's work to ensure Black women's stories are heard by policymakers.
urbanhealth.org.uk/partnerships...