Puck Guldemond

Welcome to Etmaal 2026! Registration desk is open from 8:30 until 18:30. Drop by to pick up your badge!

Now that the ICA deadline is behind us… it’s time to get moving again! 👀 This is your last week to submit your abstract for Etmaal 2026 — deadline this Sunday (Nov 9)! Head to our website to submit ➡️ www.etmaal2026.nl/submissions

Sneak peek! 👀The Etmaal team visited Papendal this morning, the venue for Etmaal 2025! We are very excited to welcome everyone here in February! ✨💚

Congrats! 🥳

How Ads Get in Our Head: Studying Processing of Political (Mis)Targeting Using a Thought-Listing Approach This study aims to understand how people process, think about, and respond to targeted political ads (political microtargeting). Using an extensive online thought-listing experiment (N = 1,196), we...

💡These findings highlight the #complexity of political (micro)targeting by showing that mistargeting can provoke message elaboration and motivated reasoning.

If you want to find out more, please check the link below 👇🏻

www.tandfonline.com/doi/full/10....

🔍 We find that:
Mistargeted ads prompt more thoughts about the ad and its content compared to correctly targeted ads.

The (mis)match between people’s predispositions and the ad shapes the tone of their thoughts: congruent ads elicit more positive reactions, and incongruent ads more negative ones.

✨Exciting news - new publication in Mass Communication and Society! ✨

📑 In this study, we examine how people process, think about, and respond to (mis)targeted political ads by conducting a large thought-listing experiment (N = 1,196).

🪡 A little thread to highlight our key findings.

@favstats.eu you might know this, or know someone who knows this 🕵🏻‍♀️

Question for AI researchers: what scale do you use to ask in a survey experiment whether participants think the AI generated stimulus is credible/trustworthy/whether it is AI or not?

#measurement #AI #askingforafriend 😉

✨️New publication in IJOC✨️

What are the effects of disinformation that is not phrased as a blatant claim, but as a question or suggestion?

ijoc.org/index.php/ij...

Gefeliciteerd, en veel plezier in Praag!

Dit jaar neem ik deel aan #facesofscience en in onderstaande video vertel ik meer over mijn onderzoek. Leuk als je meekijkt! 🤩👀

Mocht je meer willen weten, neem dan een kijkje op www.nemokennislink.nl/facesofscien... voor mijn profielpagina en eerste blog.

Congrats 🥳

Lights, camera, action 📸🎥🎬

Shot a video today about my research for Faces of Science. I brought my dear old friend Tobii the eye-tracker for the occasion. Coming soon! 👀

This week, we had two exciting presentations in our VMCI research talk series by our visiting PhD students, @puckguldemond.bsky.social and Arianna Colombo! Puck presented effects of political microtargeting, Arianna a novel classification of political influencers.

Bedankt & Grazie to you two!

🚨 One week left to submit to #ECREAPolComm25 🚨
Working on anything political communication - empirical, theoretical, interdisciplinary, or applied? Submit your 3000-character abstract & join us in Innsbruck, Austria, this September! 🙂

⏳ Deadline: March 30, 2025
📍 CfP: www.uibk.ac.at/de/congress/...

https://academic.oup.com/hcr/advance-article/doi/10.1093/hcr/hqaf002/8078028

How do complexity and simplicity in political communication shape citizens' reasoning and attitudes toward politicians? 💭

Read more about it in this new study, out now in Human Communication Research ⬇️🤩
academic.oup.com/hcr/advance-...

Such a great paper 🤩

In about a month, we submit our application for the ESFRI Roadmap 🇪🇺
Help us reach 1,000 researchers by showing your support here: forms.gle/dm8K4xFgXD9b...
⚙️ Regardless, we’re sure you’ll find MEDem’s tools & services useful once they’re live. We’re already working on first prototypes this year! 🏗️📊

I am spending March and April at the @univie.ac.at to visit the groups of prof. dr. @solecheler.bsky.social
and prof. dr. @desireeschmuck.bsky.social

The first week already flew by, and I had a great start by picking up my bike to feel right at home 🚲

Looking forward to the upcoming weeks 🤩

Congrats 🥳

Happy to present my work on visual attention allocated to targeted political advertisements at #Etmaal2025 in Brugge ✨

Woehoe!! 💪🏻

Has someone been granted access to the Meta Content Library/API? I'm trying to collect feedback on pros and cons for a report, and would love to have a chat with people who have used it.

For my new followers studying barriers to political participation and/or the (online) harassment of politicians:

You might be interested in my recent study with co-author Daphne van der Pas: doi.org/10.1177/1478...

We study if seeing online intimidation has a deterring effect on bystanders.

Sage Journals: Discover world-class research Subscription and open access journals from Sage, the world's leading independent academic publisher.

Publication alert‼️🚨
Very happy to see the first paper of my dissertation on understanding the nature of bias accusations towards Public Service Media out in @jmcquarterly.bsky.social, together with @erikvanelsas @kgattermann.bsky.social

journals.sagepub.com/doi/10.1177/...

A short 🧶

Great list! Would love to be added 🙏🏻

Jade Vrielink and me :)

Thanks Sarah, super list and great initiative 🤩💥