Halftime Super Bowl ads: standouts:
- Breast Cancer
- Mountsin Dew
- Uber Eats
- Dunkin
- Doritos
- Little Caesars
- RAM
- Fox Racing
- Homes.com
- Liquid Death
#plannerbowl #adbowl #Superbowl
Google’s advertising has been more emotion than idea for years.
I’m not sure that’s how they’ll sell the Pixel. But I know they work with some very smart people.
#plannerbowl
Dunkin
- Brand assets 10 / 10
- Creativity 7 / 10
- Effort 7 / 10
- Effectiveness 8 / 10
- Use of celebrity 9 / 10
#plannerbowl #adbowl
Turbo Taxes
- Brand assets 7 / 10
- Creativity 1 / 10
- Effort 3 / 10
- Effectiveness…will likely do the job 5 / 10
- Use of celebrity N/A / 10
#plannerbowl #adbowl
YouTube TV
- Brand assets 3 / 10
- Creativity 6/ 10
- Effort 9 / 10
- Effectiveness 3 / 10
- Use of celebrity ? / 10
Almost feels old school but not enough brand in this. Lost its story halfway thru.
#plannerbowl #adbowl
I mean, they just need to remind people to order pizza.
Skechers
- Brand assets 7 / 10
- Creativity 3 / 10
- Effort 5 / 10
- Effectiveness…will likely do the job 7 / 10
- Use of celebrity 4 / 10
#plannerbowl #adbowl
I’ll come in hot.
Pizza Hut
- Brand assets 7 / 10
- Creativity 1 / 10
- Effort 1 / 10
- Effectiveness…will likely do the job 7 / 10
- Use of celebrity 1 / 10
#plannerbowl #adbowl
I’ll hang, for sure. New here.
The different kinds of strategists in the universe #marketing
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Here’s a strategy to get B2B marketers to think about TikTok differently:
