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Morton Ann Gernsbacher

@gernsbacherlab

Vilas Research Professor & Sir Frederic Bartlett Professor, University of Wisconsin-Madison, researching cognitive neuroscience, human attention & communication

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21.08.2023
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Latest posts by Morton Ann Gernsbacher @gernsbacherlab

Screenshot of an eBay account "About" entry showing "Member since Feb 04, 2000"

Screenshot of an eBay account "About" entry showing "Member since Feb 04, 2000"

And my eBay feedback often feels more glorious than the journal reviews I receive!

06.03.2026 07:21 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I wrote my dissertation (summer of 1983), listening repetitively to a cassette tape of Toto IV, played via a Sony cassette deck (not even a Walkman). Write a bit, hear that click signaling the end of one side of the cassette, flip cassette, write some more. Over and over and over again! Good times!

26.02.2026 04:42 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Writing Empirical Articles: Transparency, Reproducibility, Clarity, and Memorability - Morton Ann Gernsbacher, 2018 This article provides recommendations for writing empirical journal articles that enable transparency, reproducibility, clarity, and memorability. Recommendatio...

Self-promo (sorry): "Writing empirical articles: Transparency, reproducibility, clarity, and memorability." journals.sagepub.com/doi/10.1177/...

29.12.2025 21:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Logo for the Madison team of the League of Volleyball (Pro), aka: LOVB

Logo for the Madison team of the League of Volleyball (Pro), aka: LOVB

Two long weeks!

27.12.2025 23:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Not to worry! If you time travel to 17th c, you can constantly check your pocket watch!

Samuel Pepys (1665): "how much of my old folly and childishness hangs upon me still that I cannot forbear carrying my watch in my hand in the coach all this afternoon, and seeing what o'clock it is 100 times"

22.10.2025 22:42 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

And wasn't that exchange w/ the Brazilian student telling the Chicago senior citizen about his parents not allowing him to go to Lollapalooza -- just as sweet as could be!

16.08.2025 05:09 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I think the key might be connecting with senior centers. In my Psychological Effects of the Internet course, for one assignment, students spend an hour teaching an older adult (>60yo) a new Internet-based skill. The senior centers in my community beg for the students to come out and teach there!

16.08.2025 05:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
CNA - Speaking Exchange
CNA - Speaking Exchange YouTube video by FCB Brasil

Even better: Students learning a second language Zooming with older people who use that language and who live in retirement facilities (and are eager to chat!).

I've shown this video in my "Psychological Effects of the Internet" for years, and the students love it! www.youtube.com/watch?v=-S-5...

15.08.2025 03:56 πŸ‘ 4 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Thanks!

11.07.2025 01:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

O/A version: pmc.ncbi.nlm.nih.gov/articles/PMC...

11.07.2025 01:14 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 1
APA PsycNet

I tried ... psycnet.apa.org/doiLanding?d...

11.07.2025 01:14 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Samuel Pepys (1665): "how much of my old folly and childishness hangs upon me still that I cannot forbear carrying my watch in my hand in the coach all this afternoon, and seeing what o'clock it is 100 times"

11.04.2025 00:18 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I always assumed (maybe was even taught this) that it was 'foot in the door' technique; demographic items might be the items participants are least inclined to disclose. Put them last after participants have already invested in the study (aka: opened the door and let the researcher in, so to speak!)

26.03.2025 01:34 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Teddy Poo (rescue) dog dressed in a cowboy suit

Teddy Poo (rescue) dog dressed in a cowboy suit

Here's my contribution!

13.02.2025 02:48 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Teddy Poo (breed) dressed as a cowboy

Teddy Poo (breed) dressed as a cowboy

08.02.2025 03:13 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Teddy Poo dog dressed in a cowboy suit

Teddy Poo dog dressed in a cowboy suit

08.02.2025 00:09 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Teddy Poo dog dressed in a cowboy suit

Teddy Poo dog dressed in a cowboy suit

06.02.2025 01:41 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Ah yes, and I just finished my second tour of four-years of duty on a such named committee, chairing it for seven of those eight years! Surprised? :)

21.12.2024 02:58 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Totally agree! We even have empirical data that "special needs" evokes more negativity than the term "disabled." pmc.ncbi.nlm.nih.gov/articles/PMC...

09.12.2024 04:14 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Specificity, contexts, and reference groups matter when assessing autistic traits Many of the personality and behavioral traits (e.g., social imperviousness, directness in conversation, lack of imagination, affinity for solitude, difficulty displaying emotions) that are known to be...

Yes! I agree completely! That's why we did this study: "Specificity, contexts, and reference groups matter when assessing autistic traits" journals.plos.org/plosone/arti...

28.11.2024 22:15 πŸ‘ 10 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
PSY 225: Research Methods -

Here's what I do with undergraduates (juniors/seniors) in Research Methods. It's Unit 5: Assignment #4 in this Open Access course.

(Unit 5: Assignment #3 is about filenaming, one of my penchants!)

You are welcome to use any or all material in the entire course! online225.psych.wisc.edu

18.11.2024 05:04 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Hand raised!

16.11.2024 21:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Yes! So true! And after living nearly 10 years in the state of ORE-uh-gun, then moving to Wisconsin, I learned a new shibboleth -- the town (nearby Madison) pronounced Ore-ee-GONE!

09.11.2024 01:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
PSY 225: Mobile Homepage - PSY 225: Research Methods PSY 225: Mobile Homepage

You’re welcome wise anything and everything in my open access research methods course. I hope it helps!

online225.psych.wisc.edu

30.10.2024 04:35 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Might I just mention how delighted I am to see Neil, who I know from the open science world, and David, who I know from the disability world, connecting -- and over potatoes! Well done!

14.07.2024 21:00 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks so much for this guidance. I'll share it with my university, who also use red tabs with white text (wisc. edu) throughout their webpages, so they might too be unaware.

18.02.2024 21:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

p.p.s. Back to the Research Methods course, there's also material about replication and reproducibility in Unit 4.

Thanks again!

18.02.2024 21:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

p.s. There is a section about research transparency! It's in Unit 10. Also in my open-access Basic Stats course (its theme is purple/white so you again might want to use a grayscale filter), there's a whole unit about reproducilbility and replication. I hope that's helpful! online210.psych.wisc.edu

18.02.2024 21:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thanks so much for your support! RE: the red/white theme, have you tried turning on "differentiate without color" or turning on a gray scale filter? That might help not only with my course website but with other sites! I hope so!

18.02.2024 21:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks for your support! RE: the red/white theme, have you tried turning on "differentiate without color" or turning on a grayscale filter? That might help not just for my course website but for other websites! I hope so!

18.02.2024 21:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0