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Ashley Couto

@ashleycouto

I help professionals pivot & level up their careers | Portfolio careers | Remote Work Advocate | Senior tech leader | Keynote Speaker | Ft. Forbes, Business Insider

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23.05.2023
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Latest posts by Ashley Couto @ashleycouto

Great leadership requires humility.

11.12.2024 21:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

That's where I'm building these days, too.

07.12.2024 18:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

True. Platforms like this are meant to be social and conversational, not siloed and isolationist.

07.12.2024 18:37 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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For #ChatGPT and #Claude if you want to be really safe, use duck.ai which runs free and private chats of these tools, as well as #llama and #mixtral

07.12.2024 18:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

#personalbranding #marketingtips #linkedintips

07.12.2024 18:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

9/ Don't reinvent the wheel. Steal like an artist. Take proven concepts and formats and apply them to your niche.

There you have it. Go forth & create.

Found this useful?
♻️ Repost this thread.
πŸ”” Follow @ashleycouto.bsky.social for more.

And follow me on LinkedIn: linkedin.com/in/ashleycouto

07.12.2024 18:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

8/The algorithm needs 3-4 weeks of daily posting before you start to see compounding results.

This is not Instagram or TikTok where you can have one post hit in your first week.

Not fun, but honest.

07.12.2024 18:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

7/ It's a good time to build NOW if you're a stronger writer than on-camera talent because writing is still the dominant format on the platform.

That will change.

07.12.2024 18:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

6/ The people on there have the money for five & six figure retainers and are often hiring for corporations, so no "I have to ask my spouse" objections. You can add revenue streams on there.

If you want to do B2B, speaking, consulting, design, etc. it's the platform corporations transact on.

07.12.2024 18:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

5/ The design standards are a lot lower than other platforms.

This is a good thing. It keeps the barrier to entry low, and if you're halfway decent at design, you'll stand out.

07.12.2024 18:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

4/ If you want to grow, you need a distribution network.

Don't expect the algorithm to organically get your stuff out there.

You need to push engagement to the account so people can find it organically. Find peers of your size and mutually support each other's content.

07.12.2024 18:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

3/ Videos are good for impressions but terrible on follower conversion.

People don't care about your personal stories the way they do on IG and FB.

They want educational content.

07.12.2024 18:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

2/ There are a few heavy hitter topics that everyone loves:
-Leadership
-Team culture
-Career growth

Make one of these a TOFU brand pillar

07.12.2024 18:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

1/ It's shockingly early. It's 2008 Youtube or 2014 IG.

I have a medium-sized account on the platform. Most influencers tap out around 100k. A small trickle surpass that.

Considering that LI has a billion users, there are essentially only a handful of us on there sharing. Be an early adopter.

07.12.2024 18:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I've grown 20,000 followers on #Linkedin in 3 months.

It's not like other social media platforms, here's what you need to know:

07.12.2024 18:29 πŸ‘ 4 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

I’m a brand and content marketer.

07.12.2024 18:01 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Content doesn’t just get you leads.

It also gains you trust.

06.12.2024 00:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

So true, Andrea! Trust is hard to build but easily broken.

01.12.2024 13:17 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yes, so many wonderful submissions!

29.11.2024 04:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Grand Train Tour of Switzerland: The ride of a lifetime | Switzerland Tourism
Grand Train Tour of Switzerland: The ride of a lifetime | Switzerland Tourism YouTube video by MySwitzerland

Here's the ad if you'd like to watch: www.youtube.com/watch?v=5JK7...

28.11.2024 03:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Congratulations to the CIFFT Tourism Press Award laureates!

#switzerland took home the top prize with a charming ad featuring #trevornoah and #rogerfederer

Thank you to the CIFFT team for inviting me to be a jury member for this award.

28.11.2024 03:12 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Lack of awareness. The human tendency for complacency. Overwhelm. Varies for each person but those are the big 3

27.11.2024 09:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0



♻️ Repost to help someone recognize the signs
πŸ”” Follow @ashleycouto.bsky.social for more daily career, leadership & workplace content

#careers #layoffs #peoplefirst

25.11.2024 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

11/ You’re left out of new projects
↳ You’re only focusing on existing tasks
↳ The team talking about projects you should be in

If you get that pull, consider brushing up your resume.

What other signs should be on this list?

25.11.2024 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

9/ You’re asked to document everything
↳ They want you to prep for your replacement
↳ It’s only you that has to do it and not team-wide

10/ You’re put on a PIP
↳ The kiss of death in many companies
↳ It will be almost impossible to get promoted there

25.11.2024 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

7/ Your workload increases to an unmanageable level
↳ This is all of a sudden with no clear explanation
↳ You’re having to work later or just can’t keep up

8/ Your boss avoids you
↳ Your boss is suddenly a ghost to you
↳ They don’t reply quickly when you need help

25.11.2024 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

5/ Your work is being reassigned
↳ Work is being taken off of your plate
↳ It's only your work being shifted

6/ You’re given nothing but grunt work
↳ You’re given the worst tasks
↳ They don’t move the needle

25.11.2024 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

3/ Your manager isn’t discussing your future
↳ Annual review or performance feedback is slow
↳ They won’t talk about your future with you

4/ You’re denied raises, bonuses, or promotions
↳ Sometimes this can be about timing
↳ But if in combination… it’s a red flag

25.11.2024 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Here are 11 signs it's time:
1/ You receive too much feedback or none at all
↳ You’re receiving overly critical feedback
↳ You’re receiving no feedback at all

2/ You’re excluded from meetings & events
↳ Especially if you were in these meetings before
↳ This goes for after-work socials, too

25.11.2024 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

11 signs you’re about to be fired

(Start job hunting if these stack up)

It’s the spidey sense none of us want to tingle:
β€œI think I’m about to be fired/cut.”

To be super clear:
Just one of these might not be a sign.
But if these stack up, then… yikes.
It’s time to look for a new job.

25.11.2024 17:58 πŸ‘ 3 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0