Jake Burghardt

"Stop Wasting Research" Book Overview YouTube video by J B

Sharing a video overview of new “Stop Wasting Research” book

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Pre-orders 15% off from Rosenfeld Media

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Jake Burghardt - Stop Wasting Research Podcast Episode · Rosenfeld Review Podcast · 04/21/2025 · 35m

New Podcast:
Great chat about "Stop Wasting Research" book on Rosenfeld Review

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Stop Wasting Research By Jake Burghardt Unlock the full value of customer insights. This guide helps teams use research more effectively to fuel product innovation and cross-team collaboration.

Preorder of "Stop Wasting Research" book now available from Rosenfeld Media!

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Newsletter out today:

Integrating Research Update 004

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Early steps toward cross-silo collaborations between different customer researchers Before considering shared repositories, researchers can increase collaboration by developing shared channels and standards

Before considering shared repositories, researchers can increase collaboration by developing shared channels and standards

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Integrating customer research into product goals Researchers can align top insights to existing goals while also creating visibility of customer-centered gaps in goal setting

Researchers can align top insights to product teams' existing goals.

They can also create visibility of customer-centered gaps across teams' goal setting.

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Jake Burghardt on LinkedIn: #ux #uxresearch #marketresearch #voc #researchops It’s overreach to frame researcher success as impact across all of their insights. During research “report out” phases, it’s great to ask decision makers to…

The risks of “insight trackers” and how to avoid them.

Researchers shouldn’t be judged on the impact of each and every insight they generate.

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Newsletter out today:

Integrating Research Update 003

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Jake Burghardt on LinkedIn: #ux #uxresearch #marketresearch #customerinsights #researchops… Picking the right research metadata can make collections of insights more relevant for product planning. I recently met with a UX research leader who had…

Picking the right research metadata can make collections of insights more relevant for product planning.

In many organizations, different types of “insider” and “outsider” metadata may increase findability and enable more accountability.

www.linkedin.com/posts/jakebu...

Jake Burghardt on LinkedIn: #ux #uxresearch #marketresearch #customerinsights #researchops #productops Decision makers can't care about top customer insights if they don’t know about them. Just because an insight was generated in one silo doesn’t mean that’s…

Decision makers can't care about top customer insights if they don’t know about them.

Just because an insight was generated in one silo doesn’t mean that’s the silo where planning action is going to happen...

www.linkedin.com/posts/jakebu...

A series of small image thumbnails with illustrations from forthcoming book "Stop Wasting Research"

Milestone: Handed off images for "Stop Wasting Research" book for Rosenfeld Media. Can't wait to share more as it moves toward publication in 2025!