Dawn Anderson

I appreciate all the women in my life and industry every day. Not just today. You should too. That’s all.

The best SEO article I've read this year. Please read and share with anyone who will benefit.

Dawn Anderson sensibly debunks & demystifies the biggest LLM optimisation myths (chunking, information gain, llms.txt).

A timely reminder to keep that critical thinking hat on.

If you're looking into buying GEO / AEO services, read this first.

Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO.

www.womenintechseo.com/knowledge/ge...

It was a great opening session

SEO+ (AI SEO/AEO) in 2026

with @shelleywalsh.bsky.social @aleyda.bsky.social
@dawnieando.bsky.social Cindy Krum

via @duda.co

www.youtube.com/watch?v=G84J...

Good to see you Simon

Tomorrow, Feb 26, live
5 hours of SEO in the age of AI
Year 2026

@shelleywalsh.bsky.social @aleyda.bsky.social
@dawnieando.bsky.social @dixonjones.bsky.social
@shellyfagin.bsky.social @dergal.bsky.social @nataliavv.bsky.social @libby.day
@duda.co

www.duda.co/webinars/seo...

Honoured to be delivering the SEO Keynote at SMX Advanced in Boston.

I can now share that I have been commissioned by a publishing house to write a book on AI Search Optimisation. Publication is due later this year. Very honoured to have been approached by the publishers to be an author. Many emerging myths will be debated and possibly debunked in the book for sure.

Great for BS’ing 🤣🤣

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🤣🤣🤣🤣🤣

Nice while it lasted. Chucking it down again today in Manchester.

En route to run the Media City Half Marathon. Part of my forthcoming Manchester Marathon training plan. Second half marathon of 2026 today 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

#seocharity conference
March 25, 2026

@fajela.bsky.social @dawnieando.bsky.social @polemicdigital.com @topicalauthority.bsky.social
@begumkaya.bsky.social @amandajwalls.bsky.social @lauraiancu.bsky.social

www.seocharity.com/upcoming-con...

Such amazing vibes at #WTFest yesterday. It was my first Women in Technical SEO event and it most certainly won’t be my last. What an effervesent community. Such enthusiasm and energy. Great to present in the session with Aleyda Solís with excellent MC from Hannah Smith ❤️❤️❤️

Debunking and Demystifying Generative Information Retrieval The birth of Generative Information Retrieval was 2023, so we're only a couple of years into the biggest paradigm shift the search world has experienced…

Enjoyed speaking at #WTSFest today on some of the debatable terminology flying around search at the moment. Sharing my deck. speakerdeck.com/dawnieando/d...

This is going to be fun.

MegaWebinar 5-hours of SEO in the age of AI
Feb 26 live
with @rustybrick.com @aleyda.bsky.social CindyKrum @dawnieando.bsky.social @dixonjones.bsky.social @dergal.bsky.social @nataliavv.bsky.social and many more

Register now!

www.duda.co/webinars/seo...

MSc Computer Science with Data Science Assignment 7 of 10 results are in. This one was data visualisation and I got another distinction. Really enjoyed this module. Tableau is definitely amongst my new favourite tools. Only 3 modules and a dissertation remains. Hopefully completed by end of October

Won my age category again in our Harriers Road Running Championship

🤮🤮🤮

🤣🤣🤣

Posters should be tested 2 weeks later on the subject matter of their own LinkedIn posts without being able to look anything up. Suspect most won’t actually have a clue what they’re posting about 🤣🤣🤣

Hola

Thanks Terry

Thanks Montse

Thank you. There’s definitely lots going on.

Thanks Chris

You Can't Generate What You Can't Retrieve In this talk, we explore why Large Language Models depend entirely on retrieval systems to produce grounded answers, and how Retrieval-Augmented Generat…

Enjoyed presenting for Pubcon Pro SEO & AI Search conference and thanks to those who attended my session. Here is my deck speakerdeck.com/dawnieando/y...