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Xuanjun (Jason) Gong

@gongxuanjun

Assistant Professor at Department of Communication & Journalism at Texas A&M university. Researcher, social scientist, data scientist

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03.11.2023
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Latest posts by Xuanjun (Jason) Gong @gongxuanjun

2/11 We start with college students; a group that over-indexes on mental health challenges.

In the U.S., 37% report moderate-to-severe depression, 33% anxiety, and 58% loneliness.

They’re also heavy media users.

11.02.2026 17:29 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Using the Drift Diffusion Model to Examine Relationships Between Mental Health and Media Selection Dynamics A substantial body of research has investigated how people’s transient affective state influences their media selection, as well as how selected media influences subsequent affective states. However, ...

Depressed? Anxious? Lonely?

What if mental health doesn’t just result from media use, but shapes how we choose media?

In a new preprint, Valerie Klein, @gongxuanjun.bsky.social @aeden.bsky.social and I and I test this using a computational decision-making model: doi.org/10.21203/rs....

🧡Thread

11.02.2026 17:29 πŸ‘ 23 πŸ” 11 πŸ’¬ 1 πŸ“Œ 0

Hi, I personally would be interested but I am not sure rule-wise. Our institution might have some strict rules over this. Would you send me a cv so that I can ask our staff?

26.01.2026 16:52 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thank you, Richard!!!! :D

10.12.2025 19:18 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Stories that

10.12.2025 16:33 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I want to thank my excellent collaborators; this project is impossible without their tremendous and constructive inputs and guidance.

@aeden.bsky.social @fhopp.bsky.social @annawolfe.bsky.social @mattgrizz.bsky.social

10.12.2025 16:33 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
GitHub - jasongong11/Narrative-Network-Analysis: This project analyzes narrative networks constructed from two large dataset, and found that network metrics explains the success of the narrative. This project analyzes narrative networks constructed from two large dataset, and found that network metrics explains the success of the narrative. - GitHub - jasongong11/Narrative-Network-Analysis...

Our project practices open science practices that the dataset and analytical codes are all available:

github.com/jasongong11/...

10.12.2025 16:33 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This project started with a puzzling question a few years ago: Why was the last season of Game of Thrones so bad? Our research offers a potential answer to this question: the loss of character focalization and breakdown of modular structure hinder audiences' engagement with the stories.

10.12.2025 16:33 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Our work supports the Graph Learning Theory, suggesting that people process and memorize the external environment (language, social actors, events) regulated by principles of graph theory.

10.12.2025 16:33 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Stories with an efficient structure and better at managing complexity in their organization of characters, events, and plots (closely connected characters, modular communities, and focalization on characters) tend to facilitate comprehension and engagement with the story, therefore.

10.12.2025 16:33 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Across two datasets, including more than 10,000 novels and 1,000 movie screenplays, we found that stories with a narrative network that has a lower average shortest path length, lower clustering, and higher modularity tend to be more successful (higher popularity and ratings).

10.12.2025 16:33 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
OSF

Enjoying Stranger Things during the holiday season? Have you thought about why some stories are more successful than others? Our new preprint investigates this question by studying the character networks in the narratives:

osf.io/preprints/ps...

10.12.2025 16:33 πŸ‘ 13 πŸ” 3 πŸ’¬ 2 πŸ“Œ 3
Cover for the book "Creating Communication and Media Research Labs: A Blueprint for Success". Edited by Chad Edwards, Autumn Edwards, and Patric R. Spence. Published by Palgrave Pivot.

Cover for the book "Creating Communication and Media Research Labs: A Blueprint for Success". Edited by Chad Edwards, Autumn Edwards, and Patric R. Spence. Published by Palgrave Pivot.

🧡 What does it take to build a small, scrappy, and successful communication neuroscience lab? Our lab, @gongxuanjun.bsky.social, @rachaelkee.bsky.social, Allyson Snyder, Ziyu Zhao, and I put out heads together to answer this question. Here's what we came up with: link.springer.com/chapter/10.1...

02.11.2025 16:21 πŸ‘ 10 πŸ” 5 πŸ’¬ 1 πŸ“Œ 0
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πŸ†• New open neuroimaging dataset released!

I’m happy to share that our Naturalistic Neuroimaging Database (NNDb3T+) is now publicly available! NNDb3T+ captures rich, multimodal brain activity in a naturalistic setting with 40 participants and over 160 hours of scanning!

27.10.2025 19:04 πŸ‘ 42 πŸ” 13 πŸ’¬ 3 πŸ“Œ 3

Our tenured positions in Journalism and Communication Science are still open. Please share widely!

27.10.2025 19:00 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Apply - Interfolio {{$ctrl.$state.data.pageTitle}} - Apply - Interfolio

We’re hiring! πŸŽ“

Join us at Texas A&M Communication & Journalism as a tenured Associate Professor in communication interventions. Join us in building a vibrant Communication & Media Science Division!
πŸ”— apply.interfolio.com/173348

27.10.2025 07:16 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Congrats!!!! πŸŽ‰πŸŽ‰πŸŽ‰ Go Aggies!

20.06.2025 07:47 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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After 22 years of school, I am now the kind of doctor that isn't particularly handy in a medical emergency - but will talk your ear off about kids and tech.

But really, a huge thank you to the family, friends, and teachers who nurtured and supported me along the way.

Next stop is Columbus Ohio!

13.06.2025 06:21 πŸ‘ 10 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0

Absolutely looks amazing! Hope I was there!

16.06.2025 21:09 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A digital-style conference schedule designed to look like a terminal window with a black background and green text. The heading reads β€œ#ica25.”

The main body of the image shows the lab’s conference presentations, and their date and location and time.

Friday, June 13
12:00 – 1:15 PM β€’ Mt. Blue Sky (Grand Convention Center 2)
The Negativity Bias for News: A Computational Neuroimaging Investigation
Authors: Jason Gong, Rachael Kee, Allyson Snyder, Ziyu Zhao, Ezgi Ulusoy, Elizabeth Riggs, Sophia Sarieva, Valerie Klein, Jason Coronel, Allison Eden, Amber Boydstun, Richard Huskey

The Negativity Bias for News: A Value-Based Decision-Making Study
Authors: Jason Gong, Ezgi Ulusoy, Elizabeth Riggs, Rachael Kee, Ziyu Zhao, Jason Coronel, Allison Eden, Amber Boydstun, Richard Huskey

Sunday, June 15
3:00 – 4:15 PM β€’ Mineral D (Regency 3)
Individual Curiosity Modulates Structured and Directed Exploration in Sequential Book Selection
Authors: Jason Gong, Richard Huskey, Cuihua Shen, Erie Boorman
A green label to the right of the title reads β€œTOP PAPER.”

In the bottom-right corner is a pixelated green logo for the Cognitive Communication Science Lab (CCS Lab), which features a stylized brain and the lab acronym. The design mimics terminal coding aesthetics.

A digital-style conference schedule designed to look like a terminal window with a black background and green text. The heading reads β€œ#ica25.” The main body of the image shows the lab’s conference presentations, and their date and location and time. Friday, June 13 12:00 – 1:15 PM β€’ Mt. Blue Sky (Grand Convention Center 2) The Negativity Bias for News: A Computational Neuroimaging Investigation Authors: Jason Gong, Rachael Kee, Allyson Snyder, Ziyu Zhao, Ezgi Ulusoy, Elizabeth Riggs, Sophia Sarieva, Valerie Klein, Jason Coronel, Allison Eden, Amber Boydstun, Richard Huskey The Negativity Bias for News: A Value-Based Decision-Making Study Authors: Jason Gong, Ezgi Ulusoy, Elizabeth Riggs, Rachael Kee, Ziyu Zhao, Jason Coronel, Allison Eden, Amber Boydstun, Richard Huskey Sunday, June 15 3:00 – 4:15 PM β€’ Mineral D (Regency 3) Individual Curiosity Modulates Structured and Directed Exploration in Sequential Book Selection Authors: Jason Gong, Richard Huskey, Cuihua Shen, Erie Boorman A green label to the right of the title reads β€œTOP PAPER.” In the bottom-right corner is a pixelated green logo for the Cognitive Communication Science Lab (CCS Lab), which features a stylized brain and the lab acronym. The design mimics terminal coding aesthetics.

Headed to #ica25? So are we! The CCS Lab is sharing 3 projectsβ€”including a Top Paperβ€”on how we choose what to watch, read & click

We use computational modeling & neuroimaging to study how curiosity, value & emotion influence media choice

Talks by @rachaelkee.bsky.social & @gongxuanjun.bsky.social

12.06.2025 17:15 πŸ‘ 8 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Thanks for the promotion! πŸŽ‰πŸŽ‰ Super excited to meet and talk with you at Davis!

18.05.2025 05:30 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Photo of speaker

Photo of speaker

Event extraction model of character interactions

Event extraction model of character interactions

Narrative network on Harry Potter

Narrative network on Harry Potter

@gongxuanjun.bsky.social giving a wonderful talk on narrative impact & success (w @richardhuskey.bsky.social & @aeden.bsky.social) by using narrative structural models of networked characters & events to model popularity of a novel at #CommHorizons2025

17.05.2025 18:01 πŸ‘ 9 πŸ” 4 πŸ’¬ 3 πŸ“Œ 0
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"I think a good curiosity is a balanced curiosity," says @gongxuanjun.bsky.social.

I really appreciated that curiosity philosophy in our conversation about curiosity and media selection. (You're going to love his cats....)

Listen here: lynnborton.com/2025/04/17/p...

21.04.2025 14:14 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Pick A Book, Any Book: Curiosity & Media Choices, with XuanJun Gong XuanJun Gong is interested in media selection, computational modeling,Β communication networks, andΒ information diffusion. He’s looked at how we choose media to manage our moods, how the sequence of ou...

"This #evaluation system based on #curiosity is different from how people evaluate normal things,” says @gongxuanjun.bsky.social.

How we choose media to manage our moods, why sequence matters, & what draws us to that next book. Conundrum: explore or exploit?

lynnborton.com/2025/04/17/p...

17.04.2025 10:31 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 2

Were it not for #academicsky #academicchatter, I might not have found @gongxuanjun.bsky.social.

Hurrah for facilitating the research-to-realworld pipeline & linking audio producers with people who expand our understanding of ourselves. Thanks, @bsky.app!

#curiosity #choosetobecurious

17.04.2025 10:50 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Thank you Lynn! Excited and looking forward!

15.12.2024 20:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I would like to thank my PhD advisor @richardhuskey.bsky.social, for his extraordinary guidance, support, and suggestions!

I also would like to thank my dissertation committee members Cuihua (Cindy) Shen and Erie Boorman for their suggestions, contributions and inputs.

08.12.2024 01:17 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Check our work and read our preprints! πŸ˜ƒ

Happy reading!

08.12.2024 01:17 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

4. Computational models (Gaussian regression model and Upper Confidence Bound Model) can predict future reading choices by readers’ previous reads and ratings.

5. People with high curiosity personality tend to make more exploratory reads and feel more enjoyable from exploratory reads.

08.12.2024 01:17 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

2. Readers tend to read more and more similar and high rating books over time.

3. When readers explore unfamiliar books, they tend to choose books that are associated with high uncertainty (unpopular books or high variance in book ratings)

08.12.2024 01:17 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0