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Maximilian Gerrath

@drmaximilian

Associate Professor of Marketing // Branding, Digital, & Behavioral Researcher // Follow me: http://linktr.ee/Dr_Max

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04.12.2024
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Latest posts by Maximilian Gerrath @drmaximilian

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Budget 2025 for universities and students Team Wonkhe unpacks an unusually consequential Budget for higher education, as a complex mix of fee rises, international student levies, and stealth costs for graduates reshape the sector’s financial ...

Great summary of all the budget implications on UK HE by @wonkhe.bsky.social:

wonkhe.com/blogs/budget...

30.11.2025 10:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Thanks, @microsoft.com - I certainly am enjoying my empty inbox ;)

24.11.2025 17:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

You can now sign up to a waiting list for Google Scholar AI - might be useful:

scholar.google.co.uk/scholar_labs...

18.11.2025 11:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Differences in misinformation sharing can lead to politically asymmetric sanctions - Nature We find that conservatives tend to share more low-quality news through social media than liberals, and so even if technology companies enact politically neutral anti-misinformation policies, political...

🚨In Nature🚨
Meta is dropping fact-checking to avoid anti-conservative bias- but is there actually evidence of bias?
We this test empirically & find that conservatives
* ARE suspended more
* BUT share more misinfo
So suspension isn't necessarily evidence of bias www.nature.com/articles/s41...

07.01.2025 14:10 πŸ‘ 2716 πŸ” 1139 πŸ’¬ 98 πŸ“Œ 154

Thanks for the interview, @andrewmisra.bsky.social! It was nice meeting you and the team. Bluesky's growth is impressive, though MAUs are still far behind X. It'll be interesting to see how the switching behavior of advertisers and major content creators decides which will be the dominant platform.

03.01.2025 07:06 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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As thousands desert Twitter, is this the end for Elon Musk’s X? It was once the world's online marketplace of ideas. But ever since the billionaire tycoon Elon Musk bought up Twitter and renamed it X - dissatisfied users have fled the site - especially after the U...

Thanks for the nice feedback about our Bluesky report tonight. πŸ¦‹

The full piece, featuring @metromayorsteve.bsky.social & @drmaximilian.bsky.social, is below.

Will be fascinating to see what the year ahead holds for this site and others…

www.channel4.com/news/as-thou...

02.01.2025 20:31 πŸ‘ 24 πŸ” 5 πŸ’¬ 2 πŸ“Œ 0

Thanks to @channel4news.bsky.social for having me on the show :)

02.01.2025 19:50 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I've created a Starter Pack for academics in Behavioral Marketing.

Feel free to nominate anyone whom I might have missed.

go.bsky.app/8mGBELg

11.12.2024 15:20 πŸ‘ 14 πŸ” 5 πŸ’¬ 4 πŸ“Œ 1
Dr Maximilian Gerrath | Twitter, Instagram | Linktree Associate Professor of Marketing // Branding, Digital, & Behavioural Researcher

Back on Bluesky for testing purposes. Mostly active on LinkedIn.

Check out my links, below:

linktr.ee/Dr_Max

08.12.2024 12:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0