@catnipcomms
We're a purpose-driven communications agency. We help non-profits and NGOs amplify missions, engage audiences, and drive impact with powerful digital content. Learn more about us: https://linktr.ee/catnipcomms
An article written by @joetidy.bsky.social argues that the rapid rise of low-quality AI-generated content is transforming social media, driving engagement and profits for platforms while simultaneously saturating feeds with artificial material.
Tomorrow on #HumansBehindTheHandles, we’ll be joined by Dan Papworth-Smyth, Head of Digital Engagement at Breast Cancer Now.
We’ll be talking about what it really looks like to lead digital for one of the UK’s largest charities.
In her latest blog, our very own Claire Riley unpacks how Oatly turns social listening into real business decisions. From spotting organic matcha trends early to building genuine partnerships (yes, even via a DM from Giggs).
On #HumansBehindTheHandles tomorrow, we’ll be joined by Laura Walker, Founder & Director of The Pack Project UK.
We’ll be talking about building a mission-led organisation, reducing the global stray population and what that actually looks like behind the scenes on social.
We’re back with another #HumansBehindTheHandles LinkedIn Live with Ellie Louisa McGuigan, Paid Social Manager at Cancer Research UK.
We’ll be chatting about the realities of paid social at one of the UK’s biggest charities and what it takes to drive performance at such a large scale. 🎙️
We’re back with another hashtag#HumansBehindTheHandles LinkedIn Live. 👋
This time, I’ll be chatting with Amy Jackson, Marketing Communications Executive at Dorothy House Hospice Care.
🗓 Wednesday January 14th
⏰ 8:35am
(2/2) As an agency committed to driving change, raising awareness, and building communities, we are disappointed by this choice from a leading provider in the social media space.
For ethically minded organisations, we'd recommend seriously considering a switch to another platform.
(1/2) Hootsuite has re-signed a contract with ICE.
A report shares, “Hootsuite has discussed monitoring conversations and sentiment on social media related to the agencies, including talk of ICE enforcement actions in specific cities and public perception…”
Rather than reinvent ourselves this year, here’s a list of our ins and outs that we will and won’t allow in our lives this year!
Did we miss anything?
“It’s so rewarding to see the difference you might have made to somebody’s day with your social media post”.
Danielle Wilkin, former Social Media Manager at The Guide Dogs for the Blind Association, recently joined us for an episode at #HumansBehindTheHandles. 💛
Over the weekend Instagram users were flooded with password reset emails in what the company is calling "an issue" and definitely not a data breach. If you were one of these users then we'd suggest heading into your IG settings within the app to update your password and your contact details.
Humans Behind the Handles - Episode 09 🎧
This week we’re chatting with Lucy Nicoll (Social Media & Paid Advertising Specialist, Changeworks) about running social and paid in purpose-led organisations.
Join on Wednesday @ 1pm https://www.linkedin.com/feed/update/urn:li:activity:7416508828164423680
If you haven’t made your grand exit from X, is now the time?
A recent Grok update has resulted in users creating illegal images, some involving children. With this newest development, Elon Musk’s X has proven it is not a safe platform.
Read more in our latest blog.
The teams at Catnip Comms wish you a very Merry Christmas and a happy New Year!
We look forward to collaborating with our clients and freelancers in 2026. 💛
In her latest article, Emma Bracegirdle (founder of thesaltways.bsky.social), argues the rise of AI-generated imagery used by charities can reinforce racial, social and cultural prejudice while also damaging trust with the public.
Check out our breakdown and takeaways from Zohran Mamdani’s social media political campaign and how it helped him secure his electoral win.
If you’re building a movement, nonprofit, or campaign, this breakdown is for you.
In our #HumansBehindTheHandles chat with Lauren Plüss - Marketing & Digital Comms Strategist, she reminded us that a quiet post can still land deeply with someone who needed it, especially when it’s about things like mental health and looking after yourself. 💛
Unfortunately we do love:
→ showing my friends how to post aesthetic IG stories
→ saving 500 trending audios I'm never going to use
→ my cat appearing on zoom calls
→ clients telling me they "love my work"
→ fun and creative brand guidelines
→ convincing myself "doomscrolling" is research for work
Instagram finally made reposting easy. 🙌
No third party apps, no screen shots, and the best bit? Full credit to the OG creator.
Our new blog explores how to use the feature with purpose - to amplify partners and keep feeds collaborative.
🔗 www.catnipcomms.com/blog/reposts...
After analysing 2 million posts from 100,000+ Instagram accounts, Buffer shares that the more you post on Instagram, the better your content performs! 👀📊
Want to learn more? Read Buffer’s recommendations: https://buffer.com/resources/how-often-to-post-on-instagram/
🪄 This is your sign to consider adding YouTube Shorts to your content strategy!
Likelihood is you already have 9:16 shaped content from your TikToks or Instagram Reels. Start uploading them to YouTube and test out the swanky tools the platform has to offer!
A great guide here on designing with accessibility in mind! ⬇️
A very interesting analysis on how, if and why charities have converted over to Bluesky. 👇
🆕 Our very own Social Media Strategist, Abby, recently attended Digitaloft’s Digital PR Summit!
From AI’s growing impact on search to why “brand is king”, Abby shares her main takeaways from the event in our latest blog.
Do you work in comms? This one's for you: www.catnipcomms.com/blog/digital...
When AI-generated action figures took over social media, we hit pause before joining in.
Sometimes a moment’s thought about strategic value makes all the difference, especially for causes trying to build lasting engagement.
Read our thoughts: www.catnipcomms.com/blog/the-ai-...
#AI #SocialMedia
You want to be helpful. Responsive. “On it.” But being always on is quietly exhausting - and it’s not sustainable. You’re allowed to: ⏸️ Let a message sit for a while before reading it or responding to it. ⏸️ Finish the thing you’re doing first. Prioritise as you go. ⏸️ Say, “I’ll get back to you this afternoon / tomorrow / next week.”
😮💨 Not every message needs an instant reply. You’re allowed to pause. To finish what you’re doing. To not be “on it” every second of the day.
Slower replies can make space for better thinking and less stress.
Take a little breathing room today. 💛
#StressAwarenessMonth
Stress Awareness Month You don’t have to scare people into action or be the driver of their anxiety. Not a nice position to be in. Instead of: ❌ “Act now!” ❌ “Don’t miss out!” ❌ “Time is running out!” Try: ✅ “We’re here when you’re ready.” ✅ “Support us in the way that works for you.” ✅ “This might help – take a look.”
✍️ Comms can be powerful without being pushy. And if your audience already feels overwhelmed - with life, money, work, the news - pressure-heavy language can make things worse.
Calm copy still converts, and it builds trust, which is what matters long-term. 💛
#StressAwarenessMonth
Image of a lit candle and plant on a wooden shelf. The text Stress Awareness Month and The 3C rule precede these tips: Clear - Say what you mean, simply. Skip any jargon and ambiguity. Ask the actual question - short as possible. Concise – Cut the fluff. People don’t need to read 12 paragraphs. A shorter email is often a more thoughtful one. Considerate – Add warmth, even in a rush. A quick “no rush” or “happy Friday!” might sound small — but it makes your message more human.
Confusing emails don’t just waste time - they are sneaky little stress-creators.
One of our favourite tricks to take the tension out of your inbox is The 3C Rule. Clearer communication = less stress all round.
#StressAwarenessMonth
The following advice is given in white text on a purple background: Email with less chaos. Good comms reduces stress on both sides of the screen. Write the first draft badly. Perfectionism is exhausting. First drafts are meant to be messy. Say “can this wait?” You don’t need to be available immediately, all the time. Not everything is urgent. Use a template. Rewriting from scratch every time = stress. Blank pages are scary. Reuse what works. Step away from your inbox. 10 mins of fresh air > 30 mins of scattered replying or paralysis.
This #StressAwarenessMonth, we're sharing tips to help reduce pressure and breathe a bit easier so we can do good without burning out.
If you’re overwhelmed right now, start here:
⭐ Write the first draft badly.
⭐ Take 10 minutes outside.
⭐ Use a template!
We're taking note ourselves. 💛
Illustration of a cartoon lady with dark hair, looking at a mobile phone with one eye squinting. Surrounding her head are different emojis, hearts, thumbs, angry faces, camera, location and sad faces.
The rise of online nastiness isn't just a social media manager’s headache - it affects morale, purpose and how we all show up online.
Unpack what’s behind the current wave of internet snark — and how to keep your digital comms human, not hardened.
📖 www.catnipcomms.com/blog/navigat...
