Pub Alert! Introducing new JoC publication: “Words that trigger: a meta-analysis of threatening language, reactance, and persuasion in health”, by Rong Ma, @zxma.bsky.social Callie Kalny, Nathan Walter. Read here: doi.org/10.1093/joc/...
My recent publication on the role of sympathy in communicating alcohol and cancer risk and promoting drinking behavior change has been selected as an Editor’s Choice article in Health Education Research. It will be free to access for six months. Check it out here: academic.oup.com/her/article/...
Screenshot of paper title and authors. Title: Social Story Frames: Contextual Reasoning about Narrative Intent and Reception Authors: Joel Mire, Maria Antoniak, Steven R. Wilson, Zexin Ma, Achyutarama R. Ganti, Andrew Piper, Maarten Sap
Reading social media stories evokes a wide range of contextual reader reactions—inferential, affective, evaluative—yet we lack methods to study these at scale.
Excited to share our new paper that builds a framework for analyzing storytelling practices across online communities!
Many have asked for the LLM Survey paper. The release was bungled a bit by PNAS, but it is live now: www.pnas.org/doi/10.1073/...
Very happy to update the {traktok} #rstats readme. After 1.5 years, you can finally search TikTok again without access to the Research API. It's slow and a bit clunky, but it works! Thanks, @michaelgoodier.bsky.social for the crucial hint!
Public health is under attack by a deluge of misinformation. We offer a consensus report from the American Psychological Association summarizing what we know & what interventions are effective in countering it. We provide 8 concrete recommendations. Open-access - awspntest.apa.org/fulltext/202...
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🚨New pub with @drxnan.bsky.social on a systematic review of reviews of narrative persuasion: academic.oup.com/anncom/artic...
Hey #ica25, introducing The Mobile Observation of Advertising Toolkit, a new app for capturing ads in the wild from Instagram, Facebook, TikTok, & YouTube.
@icacm.bsky.social Data Collection Tools & Datasets
Sunday 15th | 4:30 PM - 5:45 PM | Colorado B (Grand 2)
@internetobservatory.org.au
Leading up to #ICA25 we're sharing info on Top Paper recipients. Today, you can read about "Effects of Narrative versus Non-Narrative Pictorial Warning Labels on Visual Attention and Alcohol-Related Cancer Risk Perceptions" by Zexin Ma, Joshua Haworth, & Jun Hu: commscience.org/ica-top-pape...
I just reached out to my senators about the NIH situation. If you need to find out how much impact NIH has in your state in terms of dollars in and their economic impact here's a link: www.unitedformedicalresearch.org/nih-in-your-...
The FDA wants front-of-package nutrition labels required on packaged foods. The labels would tell consumers if the product has Low, Medium or High levels of saturated fat, sodium and added sugar.
Thank you to @instalcstud.bsky.social for inviting me to share our work! Check out my previous post to learn more about my research on communicating the cancer risks of alcohol.
Ma, Z. (2022). The role of narrative pictorial warning labels in communicating alcohol-related cancer risks. Health Communication. 37(10), 1345-1353. doi.org/10.1080/1041...
Ma, R., & Ma, Z. (2022). Social media use and demographics predicted knowledge about alcohol as a cancer risk factor. American Journal of Health Promotion. 36(6), 1025-1028. doi.org/10.1177/0890...
Ma, Z. & Yang, G. (2022). Show me a photo of the character: Exploring the interaction between text and visuals in narrative persuasion. Journal of Health Communication. 27(2), 125-133. doi.org/10.1080/1081...
Ma, R., & Ma, Z. (2022). “You know nothing about how alcohol might lead to cancer!” Effects of threatening and hedging languages on intentions to reduce and stop drinking alcohol. Journal of Health Communication. 27(7), 460-470. doi.org/10.1080/1081...
Ma, Z., & Ma, R. (2023). Designing cancer warning labels for alcoholic beverages: Examining the impact of visual elements. Health Education & Behavior. 50(5), 586–594. doi.org/10.1177/1090...
Ma, Z. (2024). “I can see a story from the warning”: Understanding the role of perceived narrativity in pictorial warning. Health Communication. 39(4), 675-684. doi.org/10.1080/1041...
Ma, Z., Hintz, E. A., & Cassano, B. (2024). “You are telling the story yourself”: Defining and developing narrative pictorial warning labels. Health Communication, 39(12), 2920–2930. doi.org/10.1080/1041...
Ma, Z., Hintz, E.A., & Cassano, B. (2024). “Are we saying every time you drink, you’ll get cancer?” Lessons learned from a focus group study of communicating difficult-to-swallow health-risk information. Frontiers in Communication. doi.org/10.3389/fcom...
Ma, Z., Haworth, J., & Hu, J. (2024). Effects of narrative versus non-narrative pictorial warning labels on visual attention and alcohol-related cancer risk perceptions: An eye-tracking study. Addictive Behaviors. doi.org/10.1016/j.ad...
Ma, Z., Haworth, J., Rash, C., & Hu, J. (2024). Binge drinking status as a moderator in narrative versus non-narrative pictorial warning labels: Roles of cognitive elaboration and retrospective reflection. Health Communication. doi.org/10.1080/1041...
Surgeon General Calls for Cancer Warnings on Alcohol www.nytimes.com/2025/01/03/h... I have been working on this topic for several years with colleagues at @uconn.bsky.social, @oaklandu.bsky.social and beyond. I share my relevant publications in this thread.
Always a pleasure to work with and learn from amazing @elizabethahintz.bsky.social
