Terry Myerson left Microsoft after 21 years to build Truveta, now a $515M+ company saving lives with data.
He's keynoting Startup Day 2026.
Early bird ticket sales end this Friday.
seattleflow.org/startupday
Early bird tickets for Startup Day 2026 end March 13. Save $100.
400+ founders. 15 talks. 1:1 investor meetings. Co-founder matching. Startup Fair. All in one day at Bell Harbor in Seattle.
seattleflow.org/startupday
Built the Startup Day 2026 Conference website and back-office with Claude Code. Zero hand-written code. 3 weeks. 130 tickets.
I wrote an article covering the design, strategy, workflow, deployment, testing, etc.
startupday.seattleflow.org/how-we-built...
Something is happening in Seattle right now. Layoffs + AI + Tech + ☔️ = countless side-projects, ready for the next step -> Founders galore.
What's missing is a place where it all connects.
We built it. 🧵
My book The PRFAQ Framework is now an audiobook on Audible! 🎧
I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers.
Listen today!
amzn.to/46JoUNj
You’ve been using LLMs wrong to help you with product strategy!
Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now.
1/3
Interested in learning about PRFAQ and Working Backwards and don't have the time to read the book? Join our workshop this Thursday.
It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more.
Register today:
👉 www.theprfaq.com/workshop
Next week, I'll host the updated version of the PRFAQ & Working Backwards workshop for product managers and founders. Learn how to use the framework to convert a good into a great idea, start with your customer, think critically, and inspire action.
www.theprfaq.com/workshop
The secret to getting powerful results from your LLM isn't just how good your prompt is. It's providing a clear context.
My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.
www.theprfaq.com/articles/vib...
Elevate your strategy skills!
To celebrate Product Management Day* (May/13), I slashed the price for The PRFAQ Framework book for the entire week!
Get your copy ASAP!
Go to www.theprfaq.com/buy to get your copy.
*Yes, it's a thing.
People think they need clarity before writing, when, in fact, writing is how you get clarity.
Curious about the Amazon Writing Culture? www.theprfaq.com/articles/ama...
I collaborated with Barry Winata in a great article explaining the details of the PRFAQ and how to innovate better and ship better products for your customers. beesletter.substack.com/p/how-to-use...
Just a few spots left for the first PRFAQ/Working Backwards workshop I'm hosting next week. Learn how to innovate faster, discover better strategy, and collaborate with your team and leaders to build better products. lu.ma/9sa1b8sn
AI or not AI, that’s the question I get asked all the time regarding writing a PRFAQ/Working Backwards. Here's my answer…
www.theprfaq.com/articles/ai-...
We are hosting our first workshop! Check it out...
Teams don’t realize their PRFAQ is answering the wrong questions for where they are on the journey.
I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match.
www.theprfaq.com/articles/the...
I had a blast recording this episode of Product Mastery Now with Chad McAllister. We covered product strategy, writing, PRFAQ, and more. www.youtube.com/watch?v=yTwH...
Time is running out! 🕙
Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥
The best way to get started with a PRFAQ is to read an example.
www.theprfaq.com/articles/sta...
For Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision!
Use coupon code BSKY20. www.theprfaq.com/buy
Excuse me.
Amazon's PRFAQ: Execute Innovation Like a Pro Marcelo Calbucci
84% of execs say innovation is key, but only 6% are satisfied with their company's performance! 🤯 Is your company really innovating? The problem isn't ideas, it's execution.
Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation
www.linkedin.com/pulse/your-c...
#Innovation
Divergent and Convergent Thinking are crucial to discover, debate, and decide on a strategy and a vision. www.theprfaq.com/articles/div...
If you are a product leader, startup founder, or innovator interested in learning how the PRFAQ will help you discover, debate, and decide on a vision and a strategy, please, answer this 3-minute survey! Thank you!
👉 maven.com/forms/facac6
How to turn big ideas into action?!
www.youtube.com/watch?v=wIYA...
Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...
Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...
Ravi Mehta and I just published an article about using the PRFAQ as a tool to discover, debate, and decide on a strong product strategy. If you live in a culture of “build first, ask questions later" or “strategy by bullet points,” you'll enjoy this article.
blog.ravi-mehta.com/p/the-secret...
