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Irina Popescu

@irinapopescu

Food Policy Officer @beuc.bsky.social ๐ŸŒฑ Own views.

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01.12.2023
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Latest posts by Irina Popescu @irinapopescu

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Influencer Marketing Unboxed: Exposing how the fast fashion and food sectors hook consumers Influencer marketing is everywhere and unavoidable for anyone on social media due to the high volume of content and boundless creativity of social media influencers. Between March and September 2025, ...

Read here why it is high time the EU adopts binding rules to restrict unhealthy food marketing and protect in particular children and teenagers from these practices.
๐Ÿ‘‰ www.beuc.eu/reports/infl...

17.12.2025 12:09 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

While one in three children in Europe live with overweight or obesity, Europe has relied on weak self-regulation for years that fails to protect children from unhealthy food marketing. Our recent complaints submitted to the initiative confirm this.

17.12.2025 12:09 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

The examples are countless: gamified content, partnering with films and games popular with children, cartoons, songs and dance challenges with soft drinks and burgers, sweets handed out to children by mascots, and even a 14-year old kidfluencer DJ-ing in a fast food restaurant..

17.12.2025 12:09 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Out today: @beuc.eu's report on influencer marketing in the food and fast fashion sectors.

Evidence in the food sector shows the massive exposure of children and teenagers to food and drinks high in fat, sugar and salt through influencer marketing ๐Ÿ”๐Ÿฅค

๐Ÿ‘‡

17.12.2025 12:09 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

As the veggie burger debate is back on the table ๐Ÿฝ๏ธ๐Ÿฅ—:
Consumers are not confused about these terms as long as they are clearly labelled vegetarian or vegan. Read here @beuc.eu's current position ๐Ÿ‘‡https://blog.beuc.eu/veggie-burgers-names-not-confusing/

02.10.2025 13:42 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

For more information, read BEUC's report on the issue ๐Ÿ‘‰https://www.beuc.eu/sites/default/files/publications/beuc-x-2021-084_food_marketing_to_children_needs_rules_with_teeth.pdf

10.09.2025 10:34 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ“… Tomorrow, our Director General @arcapde.bsky.social will be speaking at a conference on marketing of unhealthy foods to children organised by our ๐Ÿ‡ธ๐Ÿ‡ฎ member @zps.si. Stay tuned!

10.09.2025 10:34 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Feeding Profit How food environments are failing children

@unicef.orgโ€™s Child Nutrition report is out today ๐Ÿ‘‡focusing on childhood overweight, obesity and unhealthy food environments.

www.unicef.org/reports/feed...

10.09.2025 10:34 ๐Ÿ‘ 1 ๐Ÿ” 4 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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โ—You can still sign up for online or in-person participation at the launch of our new report on Meat Alterantives:๐Ÿ‘‰ easac-events.eu/event/meat-a...

Join @tillymetz.bsky.social, @irinapopescu.bsky.social and representatives from @gfi.org and @efsa.europa.eu in their discussions on #meatalternatives

28.08.2025 09:25 ๐Ÿ‘ 10 ๐Ÿ” 3 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Our @beuc.eu survey showed that 80% of respondents are *not* concerned about the naming of plant-based alternatives as long as they are clearly labelled as vegetarian/vegan ๐Ÿ‘‡ www.beuc.eu/sites/defaul...

23.06.2025 12:57 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1

Don't miss this! Major event coming up next week in the @europarl.europa.eu on an EU Action Plan for Plant-based Foods with a video address from @christophehansen.bsky.social ๐Ÿซ˜๐Ÿฅ•๐ŸฅฆRegister here ๐Ÿ‘‰https://docs.google.com/forms/d/1GKkhBh65msdOfYR21UVhyeJ3AxBMrTcCW61rPs4mYrE/viewform?edit_requested=true

04.06.2025 13:31 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Don't miss this cross-party event on an EU Action Plan for Plant-based Foods!๐ŸŒฑ Inspired by Denmarkโ€™s example and the Strategic Dialogue report, it will explore how an EU Action Plan can boost sustainability and resilience in the food system ๐Ÿ‘ฉโ€๐ŸŒพ๐Ÿซ˜๐Ÿฅ— Register here: docs.google.com/forms/d/1GKk...

28.05.2025 15:16 ๐Ÿ‘ 5 ๐Ÿ” 4 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ†Consumer WIN!๐Ÿ†

๐ŸŸ๐ŸคณDenmark announces that it will ban unhealthy food marketing to children under the age of 15.

This comes after tireless campaigning by @beuc.eu ๐Ÿ‡ฉ๐Ÿ‡ฐmember @forbrugerraadet.bsky.social to better protect children from persuasive unhealthy food marketing including by #influencers

๐Ÿ‘๐Ÿ‘๐Ÿ‘

22.05.2025 09:34 ๐Ÿ‘ 5 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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At #EUAgriVision today the majority of questions from the audience are: where is the food part?๐Ÿ•ต๐Ÿปโ€โ™€๏ธ @eesc.bsky.socialโ€™s Peter Schmidt points out that we cannot think in silos but that agriculture *is* part of the #foodsystem ๐ŸŒฑ๐ŸŒ

08.05.2025 08:37 ๐Ÿ‘ 4 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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EU agri-food Vision shortsighted on the consumer side The European Commission published its roadmap for the agriculture and food sector until 2040 today, laying the ground for future initiatives in the next five years. The Vision follows the Strategic Di...

The #EUAgriVision lacks food on its menu ๐Ÿด
Agriculture is a cornerstone of the EU market and should consider the whole supply chain to respond to consumer food needs and demands.

Here is a snippet of what BEUC think policymakers could achieve with a bolder vision ๐Ÿ‘‡
www.beuc.eu/press-releas...

08.05.2025 08:06 ๐Ÿ‘ 8 ๐Ÿ” 3 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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๐Ÿ‘จโ€๐ŸŒพ๐Ÿค๐Ÿฝ๏ธThe demand and supply sides of the agri-food system are interdependent. Action is required on both sides to enable an agroecological transition in the EU.
It's time to do away with siloed policymaking leading to policy incoherence and instead to #ThinkFoodSystems!
#EUAgriVision

08.05.2025 08:00 ๐Ÿ‘ 7 ๐Ÿ” 3 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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๐ŸŒฑ strengthen the development and market launch of sustainable alternative proteins
At ๐Ÿ‡ช๐Ÿ‡บ level, 130+ organisations call for an EU Action Plan for Plant-based Foods to strengthen plant-based agri-food chains - from farmers to consumers ๐Ÿ‘ฉโ€๐ŸŒพ๐Ÿ›’๐Ÿฅฆ
๐Ÿ‘‰ www.beuc.eu/tools/eu-act...

16.04.2025 14:17 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Good news for plant-based foods: In the new German coalition agreement, the government pledges to
๐ŸŒฑadvocate for a comprehensive and ambitious EU protein strategy, incl. strengthening domestic protein production to reduce imports

16.04.2025 14:17 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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At a European Parliament event on healthy diets @beuc.euโ€™s Romanian member APC highlights that consumer food choices are heavily influenced by pricing and marketing strategies and cites our report on this โ€œillusion of choiceโ€ ๐Ÿ‘‰๐Ÿผ www.beuc.eu/sites/defaul...

08.04.2025 09:37 ๐Ÿ‘ 3 ๐Ÿ” 3 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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BEUC's @irinapopescu.bsky.social spoke today at #FoodDay2025. She highlighted ๐Ÿ‘‡

Plant-based diets can

1๏ธโƒฃ improve health
2๏ธโƒฃ reduce emissions
3๏ธโƒฃ protect animals

๐Ÿ“ฃ โ€œWe need healthier, sustainable food choices to be the easy choice & an EU Action Plan to boost plant-based foodโ€™s availabilityโ€

27.03.2025 14:46 ๐Ÿ‘ 7 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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It looks like yesterday's call by several EU FPC participants to have food on the agenda was successful!

While the title does not seem quite right, it seems like there will be a session on #FoodEnvironments, #PublicProcurement, #FoodAffordability and improving access to healthy food ๐Ÿ‘‡
#EUAgriVision

25.03.2025 13:47 ๐Ÿ‘ 16 ๐Ÿ” 10 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 2

We look forward to joining this event on #EUAgriVision ๐Ÿ‘‡

Food was a blind spot in the Visionโ€ฆ while the EU has a Commissioner for Agriculture *and Food*.

24.03.2025 12:45 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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โ€ผ๏ธOnly by taking a #FoodSystems approach to policymaking can the EU harness the power of food systems to benefit people and the planet.

#GoodFood4EU #EUAgriVision

24.03.2025 12:45 ๐Ÿ‘ 3 ๐Ÿ” 2 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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๐ŸŒฟ Ready for change? On Monday, the European Council's #AGRIFISH will discuss the EU Commission's Vision for Agriculture and Food.

@beuc.eu urges Ministers to ensure the EU strengthens the entire plant-based agri-food chain โ€“ from farmers to consumers.

21.03.2025 13:40 ๐Ÿ‘ 3 ๐Ÿ” 3 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1
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The EU Vision for agriculture and food is out today๐ŸŒฑ

Progress still needs to be made on healthier and more sustainable diets ๐Ÿฝ and on sharing transition costs equitably๐Ÿ’ธ. We also urge caution on โ€˜simplificationโ€™ of EU food laws.

Our position: www.beuc.eu/press-releas...

19.02.2025 12:01 ๐Ÿ‘ 9 ๐Ÿ” 4 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 3

Strategic Dialogue: 'Make the healthy and sustainable choice the easy one for consumers'

Vision for Agriculture and Food:

A missed opportunity for @ec.europa.eu to bring the EU closer to citizens by making healthy and sustainable diets more available, affordable and attractive ๐Ÿ‘‡

19.02.2025 14:51 ๐Ÿ‘ 8 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ–Our 2024 @beuc.eu survey on consumer attitudes on animal welfare showed that a very strong majority (9 in 10 consumers) want new laws to improve #animalwelfare including a ban on such mutilations ๐Ÿ‘‡

tinyurl.com/beucAW2024

17.02.2025 09:08 ๐Ÿ‘ 11 ๐Ÿ” 6 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Open letter on the Vision for Agriculture and Food

๐Ÿšจ One week to go! The @ec.europa.eu is about to unveil its Vision for Food & Agriculture. This will shape the coming yearsโ€”so it must deliver real solutions for farmers, nature & consumers. #GoodFood4EU
What should be in it? ๐Ÿ‘‡

13.02.2025 09:02 ๐Ÿ‘ 9 ๐Ÿ” 4 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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On #WorldPulsesDay, let's re-share the call by 130+ organisations, including @beuc.bsky.social, urging @ec.europa.eu to follow Denmark's lead and develop an EU Action Plan for #PlantBased Foods ๐Ÿ‘‡
www.beuc.eu/sites/defaul...

10.02.2025 08:31 ๐Ÿ‘ 15 ๐Ÿ” 3 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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''We need to make the healthier choice the easier one''

Great intervention from @emmacalvert.bsky.social (@beuc.bsky.social) who stressed the importance of addressing #animalwelfare labelling in legislation.

@ciwf.eu

05.02.2025 15:01 ๐Ÿ‘ 13 ๐Ÿ” 6 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1