Matt G / AwesomeToyBlog

Hasbro Launches Black Series Pre-Orders for Star Wars: Maul – Shadow Lord Figures To prepare for the April 6th premiere of Star Wars: Maul – Shadow Lord animated TV series on Disney+, Hasbro today lanched pre-orders of all new Black Series figures based on characters from the show, including Maul, Eleventh Brother, Rook Kast and Devon Izara. You can check out these newest figures below! STAR WARS: THE BLACK SERIES MAUL…

Hasbro Launches Black Series Pre-Orders for Star Wars: Maul – Shadow Lord Figures

To prepare for the April 6th premiere of Star Wars: Maul – Shadow Lord animated TV series on Disney+, Hasbro today lanched pre-orders of all new Black Series figures based on characters from the show,…

Fanhome Adds New Ships to the Star Trek Die-Cast Starship Collection Fanhome, the leading producer of subscription-based collections, announces the expansion of its bestselling line of die-cast Star Trek Starships to include new ships that will be automatically added to all current and future subscriptions. The 13 latest additions now bring the fleet to 33 ships and give Fanhome subscribers the opportunity to acquire a comprehensive collection of exceptionally detailed replicas of legendary hero ships as featured in the Star Trek movies and TV series.

Fanhome Adds New Ships to the Star Trek Die-Cast Starship Collection

Fanhome, the leading producer of subscription-based collections, announces the expansion of its bestselling line of die-cast Star Trek Starships to include new ships that will be automatically added to all current and future…

4” or 5”? Basic figure sized.

Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film’s Global Theatrical Release Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a bold Masters of the Universe publishing program launching throughout 2026 from Mattel Press, the company’s own publishing platform, and partners. Part of a broader strategic plan to expand the franchise to new and diverse audiences worldwide across toys, film, digital experiences, consumer products, and publishing, the slate spans a film-adjacent novel, original middle-grade stories, comics, a graphic novel, and an art book, reinforcing the brand’s storytelling reach for fans of all ages.

Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film’s Global Theatrical Release

Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a bold Masters of…

Toy Fair 2026: Nacelle’s Expanse & More While I've covered in other posts Nacelle's work on Star Trek and their revisiting of classic properties, but there's yet still more. The items in this post reflect both purely Nacelle efforts and some collabs they have with other partner. The Expanse (side note: the faster than light chair includes magnet based swappable displays - very cool) Nancy Drew (partnership with Wandering Planet Toys) Everything Else!

Toy Fair 2026: Nacelle’s Expanse & More

While I've covered in other posts Nacelle's work on Star Trek and their revisiting of classic properties, but there's yet still more. The items in this post reflect both purely Nacelle efforts and some collabs they have with other partner. The Expanse (side…

If I were a betting man I’d say it’s a question of when, not if you see those.

Toy Fair 2026: NECA’s Ben Cooper Kids, Duck Tales and More In previous Toy Fair posts I've shared NECA's horror figures, turtles and McDonaldland figures. In this final post I have the latest assortments of Ben Cooper Kids costumed figures, the debut of Duck Tales (woo-hoo!) figures, a Pee-Wee Herman and a new Beetlejuice figure. Check all these out below.

Toy Fair 2026: NECA’s Ben Cooper Kids, Duck Tales and More

In previous Toy Fair posts I've shared NECA's horror figures, turtles and McDonaldland figures. In this final post I have the latest assortments of Ben Cooper Kids costumed figures, the debut of Duck Tales (woo-hoo!) figures, a Pee-Wee…

Toy Fair 2026: Playmates Toys’ Godzilla x Kong Monsterverse Playmates' Godzilla x Kong Monsterverse line has been a hit these past few years and based on what was shown at toy fair 2026, it looks like another hit year is on deck. There are several new monsters joining the line including a new Rodan figure, a sea serpentey monster, and a crab / ocotopus monster. Check out the gallery of all the products on display below.

Toy Fair 2026: Playmates Toys’ Godzilla x Kong Monsterverse

Playmates' Godzilla x Kong Monsterverse line has been a hit these past few years and based on what was shown at toy fair 2026, it looks like another hit year is on deck. There are several new monsters joining the line including a new…

Toy Fair 2026: Jazwares Pokemon and Squishmallows Both Pokemon and Squishmallows are properties that are hugely popular for Jazwares, and they were major focuses at toy fair. Across both of these properties Jazwares is adopting a 'if it's not broken, don't fix it' attitude and showing new products that's in line with previous releases. The exception to this the Pikachu 'Puppertronic' plush puppet robot - which features over 120 sounds and lights, dual motion eas, light-up eyes, a moving mouth and more. For a Pikachu loving kid (or adult) -- this looks like an amazing toy or collectible. Pokemon Squishmallows

Toy Fair 2026: Jazwares Pokemon and Squishmallows

Both Pokemon and Squishmallows are properties that are hugely popular for Jazwares, and they were major focuses at toy fair. Across both of these properties Jazwares is adopting a 'if it's not broken, don't fix it' attitude and showing new products…

Toy Fair 2026: Jazwares BLDR: Five Nights at Freddy, Monster Jam, Hello Kitty and More BLDR is Jazwares' brand of construction toys allowing them to bring the ever popular play pattern to both their own brands and their licenses. Among the BLRD thems on display at Toy Fair were some incredible Five Nights at Freddy's sets, Monster Jam (Build! That! Truck!) and Hello Kitty. In addition to their licensed sets, Jazwares' BLDR brand also includes a number of seasonal sets.

Toy Fair 2026: Jazwares BLDR: Five Nights at Freddy, Monster Jam, Hello Kitty and More

BLDR is Jazwares' brand of construction toys allowing them to bring the ever popular play pattern to both their own brands and their licenses. Among the BLRD thems on display at Toy Fair were some incredible…

Toy Fair 2026: Playmates Toys’ Dungeon Crawler Carl Playmates Toys used Toy Fair 2026 to showcase a brand new line - Dungeon Crawler Carl! Based on the science fantasy book series, this property follows Carl and his ex-girlfriend's cat, Princess Donut as they're forced to compete in a dungeon crawl for an intergalactic reality show program. Reveals at the show included figures and blind box collectibles. Check out all the offerings below.

Toy Fair 2026: Playmates Toys’ Dungeon Crawler Carl

Playmates Toys used Toy Fair 2026 to showcase a brand new line - Dungeon Crawler Carl! Based on the science fantasy book series, this property follows Carl and his ex-girlfriend's cat, Princess Donut as they're forced to compete in a dungeon…

Toy Fair 2026 – Mondo, Loungefly and Funko The Funko family of brands always have a lot of product on display at Toy Fair. During this year's visit I specifically focused on what's new and exciting across Mondo, Loungefly and Funko. Mondo Much of the product at Mondo was the first look at previously announced products - however the show did note the debut of 1:12th scale Masters of the Universe figures with both He-Man and Skeletor shown.

Toy Fair 2026 – Mondo, Loungefly and Funko

The Funko family of brands always have a lot of product on display at Toy Fair. During this year's visit I specifically focused on what's new and exciting across Mondo, Loungefly and Funko. Mondo Much of the product at Mondo was the first look at…

Toy Fair 2026 – Hasbro Star Wars: Retro Collection, Vintage Collection, Black Series The Star Wars portion of the Hasbro Toy Fair display provided many first looks at toys that had been announced in live streams and those shown at the 'Mandalorian and Grogu' merchandise preview that was held just before toy fair. Check the gallery out below for all the figures and toys shown including Retro series, Vintage Collection and Black Series.

Toy Fair 2026 – Hasbro Star Wars: Retro Collection, Vintage Collection, Black Series

The Star Wars portion of the Hasbro Toy Fair display provided many first looks at toys that had been announced in live streams and those shown at the 'Mandalorian and Grogu' merchandise preview that was held just…

Toy Fair 2026 – Jazwares Miraculous It feels like Miraculous: Tales of Ladybug and Cat Noir is creeping into the regime of being a legacy property. Jazwares is now producing toys based on this series and they were on display at toy fair. Naturally fashion dolls are a focus, but Jazwares has also included expressions in other Jazwares formats including Squishmallows. Check out all the Miraculous toys from Jazwares in the gallery below.

Toy Fair 2026 – Jazwares Miraculous

It feels like Miraculous: Tales of Ladybug and Cat Noir is creeping into the regime of being a legacy property. Jazwares is now producing toys based on this series and they were on display at toy fair. Naturally fashion dolls are a focus, but Jazwares has also…

Toy Fair 2026 – Super7 ReAction and ReAction+ Micronauts, Teenage Mutant Ninja Turtles, G. I. Joe and More In addition to the Peanuts and Sesame Street ReAction figures I shared in previous posts, Super7 had a number of other properties represented in ReAction and ReAction+ formats. New reveals included a new Godzilla Monster Island blind box set, ReAction+ Micronauts, ReAction+ Universal Monsters, a wave of ReAction+ G. I. Joes as part of the USA250 celebration and ReAction+ Teenage Mutant Ninja Turtles.

Toy Fair 2026 – Super7 ReAction and ReAction+ Micronauts, Teenage Mutant Ninja Turtles, G. I. Joe and More

In addition to the Peanuts and Sesame Street ReAction figures I shared in previous posts, Super7 had a number of other properties represented in ReAction and ReAction+ formats. New reveals…

Toy Fair 2026 – Playmates Toys’ Teenage Mutant Ninja Turtles While the collabs between Godzilla and G. I. Joe are they big Playmates Turtle news of the year - there's plenty of new still coming in the standard Turtle line. See the gallery below for all that Turtles on display at this year's show.

Toy Fair 2026 – Playmates Toys’ Teenage Mutant Ninja Turtles

While the collabs between Godzilla and G. I. Joe are they big Playmates Turtle news of the year - there's plenty of new still coming in the standard Turtle line. See the gallery below for all that Turtles on display at this year's show.

Toy Fair 2026 – Squishies of All Sorts From the Incredible Group While toy fair is primarily about action figures personally, there are a few other favorite booths that get my attention every year and among them is the Incredible Group with their squishee toys. In fact, there's always one at arm's length when I'm home as they're great for squishing during long meetings. This year they're introducing a number of new licensed food based toys including an Oscar Meyer hot dog (thankfully unscented), Kraft Mac & Cheese (also unscented), Jello, Hershey's products, Kool-Aid and more. Check out both their licensed and unlicensed sensory toys in the gallery below.

Toy Fair 2026 – Squishies of All Sorts From the Incredible Group

While toy fair is primarily about action figures personally, there are a few other favorite booths that get my attention every year and among them is the Incredible Group with their squishee toys. In fact, there's always one at arm's…

Toy Fair 2026 – Super7 Ultimates: Street Sharks, Thundercats, Godzilla Super7's collector's focused Ultimates line had a number of new items on display at the Super7 showroom at Toy Fair 2026. The newest of the new was the announcment ath TigerSharks was joining the line-up of properties in the Ultimates line. Other new products included the latest wave of Thundercats, Teenage Mutant Ninja Turtles and an amazing Shin Godzilla with an incredibly articulated tail that has to be seen to be believed.

Toy Fair 2026 – Super7 Ultimates: Street Sharks, Thundercats, Godzilla

Super7's collector's focused Ultimates line had a number of new items on display at the Super7 showroom at Toy Fair 2026. The newest of the new was the announcment ath TigerSharks was joining the line-up of properties in the…

Toy Fair 2026 – Jazware’s Avatar and Five Nights at Freddy’s In addition to the relaunched Fortnite, Avatar (the anime, not the movies) and Five Nights at Freddy's were the other action figure focused lines on display at the show. Both properties have been hits for Jazwares, but with a roleplay mask and a huge assortment of new toys on display, its set to be a big year for Five Nights at Freddy's. Check out galleries below. Avatar Five Nights At Freddy's

Toy Fair 2026 – Jazware’s Avatar and Five Nights at Freddy’s

In addition to the relaunched Fortnite, Avatar (the anime, not the movies) and Five Nights at Freddy's were the other action figure focused lines on display at the show. Both properties have been hits for Jazwares, but with a roleplay…

Toy Fair 2026 – NECA Teenage Mutant Ninja Turtles When it comes to Turtles, NECA really changed the game a few years ago when they entered the market with their collector oriented figures. This mix of fresh characters, great sculpts and excellent decos is set to continue with the new figures shown at Toy Fair this year. Check out the Turtle section of NECA's booth below.

Toy Fair 2026 – NECA Teenage Mutant Ninja Turtles

When it comes to Turtles, NECA really changed the game a few years ago when they entered the market with their collector oriented figures. This mix of fresh characters, great sculpts and excellent decos is set to continue with the new figures shown…

Toy Fair 2026 – Hasbro Marvel Legends It wouldn't be Hasbro's New York Toy Fair Media Preview without a look at the latest and greatest coming from Marvel Legends. This years display showcased a few previously revealed waves including the newest Secret Wars wave, the latest Deadpool and Wolverine wave and the Pulse exclusive Muse and Bullseye 2-pack. New figures shown include the Pulse Exclusive Thunderbolts Punisher in Hulkbuster Armor, the Fan Channel Iron Spider figure and shown for the first time the deluxe Smart Hulk figure. Check out the new figs in the gallery below.

Toy Fair 2026 – Hasbro Marvel Legends

It wouldn't be Hasbro's New York Toy Fair Media Preview without a look at the latest and greatest coming from Marvel Legends. This years display showcased a few previously revealed waves including the newest Secret Wars wave, the latest Deadpool and Wolverine…

Toy Fair 2026 – Jazwares Fortnite Jazwares' Fortnite line came back in a big way at Toy Fair 2026. With a prominent display, Fortnite figures will return in multiple scales and maintain the levels of articulation and deco that fans of the property have become accustomed to. Look for singles and multi-packs of your favorite characters to be released later this year. Check out all the Fortnite offerings below.

Toy Fair 2026 – Jazwares Fortnite

Jazwares' Fortnite line came back in a big way at Toy Fair 2026. With a prominent display, Fortnite figures will return in multiple scales and maintain the levels of articulation and deco that fans of the property have become accustomed to. Look for singles and…

Toy Fair 2026 – NECA Horror & Batman Figures NECA's attention to detail and willingness to go deep makes their lines of horror and horror adquacent figures unparalleled. The gallery below showcases these assorted lines highlights include Michael Myers with a keyboard, the available now Toony Terror Fisherman (from the neo-classic I Know What You Did Last Summer) and the entire Batman Returns line-up (I know it's not horror, but hey I didn't want to write a post for a handful of figures). Enjoy the gallery below.

Toy Fair 2026 – NECA Horror & Batman Figures

NECA's attention to detail and willingness to go deep makes their lines of horror and horror adquacent figures unparalleled. The gallery below showcases these assorted lines highlights include Michael Myers with a keyboard, the available now Toony…

Toy Fair 2026 – Jazwares Star Wars Micro Galaxy Squadron Jazwares' Star Wars Micro Galaxy Squadron allows for the perfectly sized collection of the coolest vehicles in the galaxy. This super detailed, super deco'd toy line is still going strong and has plenty of new vehicles inspired by the upcoming Mandalorian and Grogu movie. Check out all the items on display in Jazwares' booth at toy fair below.

Toy Fair 2026 – Jazwares Star Wars Micro Galaxy Squadron

Jazwares' Star Wars Micro Galaxy Squadron allows for the perfectly sized collection of the coolest vehicles in the galaxy. This super detailed, super deco'd toy line is still going strong and has plenty of new vehicles inspired by the…

Toy Fair 2026 – Super Impulse’s ‘Worlds Smallest’ and More Every year at Toy Fair, Super Impulse always has a fun booth. Upon entering their space you're greeted with the latest and greatest entries in the 'Worlds Smallest' line. Look for more games, Beyblade, Koosh and other properties to be introduced. Also featured in the booth were new additions to the Poptaters line and the return of Tiny Arcade!

Toy Fair 2026 – Super Impulse’s ‘Worlds Smallest’ and More

Every year at Toy Fair, Super Impulse always has a fun booth. Upon entering their space you're greeted with the latest and greatest entries in the 'Worlds Smallest' line. Look for more games, Beyblade, Koosh and other properties to be…

Toy Fair 2026 – Playmates Power Rangers Re-Ignition Following on last year's launch of the Mighty Morphin' Power Rangers from Playmates the Power Rangers Re-Ignition program continues and enters season 2. In this years' releases we see updated flip Ranger figures (hello Rocky and Aisha), a new Lord Zedd figure and a set of Thunderzords. Check out all the new Power Rangers Re-Ignition toys from Playmates below.

Toy Fair 2026 – Playmates Power Rangers Re-Ignition

Following on last year's launch of the Mighty Morphin' Power Rangers from Playmates the Power Rangers Re-Ignition program continues and enters season 2. In this years' releases we see updated flip Ranger figures (hello Rocky and Aisha), a new…

Toy Fair 2026 – Nacelle’s Sectaurs, Power Lords & Biker Mice from Mars

Nacelle has found success in revisitng several toy licenses, breathing new life into them with fresh take on these classic properties. This year at Toy Fair, Nacelle showcased new additions to their Power Lords, Biker Mice from…

Toy Fair 2026 – Super7 Peanuts and Sesame Street Across all of Super7's licensed properties, two of my favorites are the Peanuts and Sesame Street lines. I was thrilled to see new additions to both of these lines at toy fair. On the Peanuts front a new wave 9 of ReAction figures were shown featuring Snoopy (suppertime), Marcie and Peppermint Patty. New ReAction blind box Peanuts figures were also on display featuring all of Snoopy's siblings.

Toy Fair 2026 – Super7 Peanuts and Sesame Street

Across all of Super7's licensed properties, two of my favorites are the Peanuts and Sesame Street lines. I was thrilled to see new additions to both of these lines at toy fair. On the Peanuts front a new wave 9 of ReAction figures were shown…

Arblus.

I didn’t learn that until 30 some years of watching this movie.

Kranix. He’s my bestie.