@miracodes
From PhD in Physics to Lead Gen Scientist | Demand Validation, Funnel Diagnostics & B2B ABM Leads | Full stack dev | Nature Lover Currently working on https://sigmerra.com [based on public triggers = public data points that show the moment of pain]
Finally! I published my first blog post on Sigmerra.
Funnel structure:
• LinkedIn post
• LinkedIn article
• blog post
If you'd like to see the funnel, here's the link to the LinkedIn post:
www.linkedin.com/posts/dr-mir...
blog directly:
sigmerra.com/insights/pub...
#buildinpublic #marketing
Many factors could come in here, like your positioning, messaging, audience bubble on LinkedIn.
lol I appreciate the reposting so much, Mike :)
I'd be very happy to return the favor once you decide to create content here again as well!
Cheers 🦋🐝
Thanks so much Mike! :)
That sounds like a sensible flywheel what you've been doing. I bet the articles are very magnetic, as all your writing is.
(and I'm convinced you're really good at SEO too! Would be fun to compare notes if you like ;))
Warmly,
Mira
Thanks! I can already see a spike in my website analytics coming from LinkedIn.
Super interesting, I think a lot of people there click, but don't even like the original top of funnel post.
That's the ever ongoing thing when you built your own business. I try to add a very technical aspect to marketing to make it fun.
lol, I'm wondering too over here in northern Germany. So much sun, lovely! ☀️
Finally! I published my first blog post on Sigmerra.
Funnel structure:
• LinkedIn post
• LinkedIn article
• blog post
If you'd like to see the funnel, here's the link to the LinkedIn post:
www.linkedin.com/posts/dr-mir...
blog directly:
sigmerra.com/insights/pub...
#buildinpublic #marketing
And yet it's one of the most foundational parts of the business.
Loved the book too!
You bring up a good point: because the right positioning creates abundance in the market. There's no scarcity feeling anymore of "oh no, it has already been done, now I need to compete on price". You can create your own niche instead.
lol, you're right! But you can totally take this into your own hands.
of course, happy to do that. My first blog post went live just a few minutes ago and it's here:
sigmerra.com/insights/pub...
I also wrote an entry LinkedIn article that hints on how public triggers can be applied for positioning:
www.linkedin.com/pulse/how-pu...
Would love to hear your thoughts :)
😂😂😂 They may have been looking for each other their entire lives!
Positioning matters way more than most people think.
A classic example:
Avis vs. Hertz.
Avis openly positioned themselves as
"We're only No. 2. We try harder."
It instantly makes them likeable & perceived as more motivated - instead of smaller, probably worse.
#buildinpublic #marketing
Positioning matters way more than most people think.
A classic example:
Avis vs. Hertz.
Avis openly positioned themselves as
"We're only No. 2. We try harder."
It instantly makes them likeable & perceived as more motivated - instead of smaller, probably worse.
#buildinpublic #marketing
lolol I like that
what a beautiful, poetic comment. :)
oh, this is a very insightful perspective, thank you Dave!
Oh yes, his words have such a high clarity and high energy.
High positioning clarity is the foundation for my new recognition based content framework.
I had to make sure what I build will last.
While working on it, I also cross checked with a fun prompt that @mrcomputerscience.bsky.social created:
pithycyborg.substack.com/p/ai-killed-...
#buildinpublic
Hi Mike :)
thanks so much for providing the prompt! I had to know where I'm standing lol. Very glad what came out - now I don't have to become a plumber. ;)
Warmly,
Mira
lol. Depends on how mistakes are defined. AI and I argue a lot about that.
And good to see you here again Jaime, I hope all is well :)
oh nice! You totally should make it a daily thing imo, this brings a lot of positive energy.
High positioning clarity is the foundation for my new recognition based content framework.
I had to make sure what I build will last.
While working on it, I also cross checked with a fun prompt that @mrcomputerscience.bsky.social created:
pithycyborg.substack.com/p/ai-killed-...
#buildinpublic
Hey Chioma, thank you! :)
It's going to be an output of my content system to explain how it works. So I'm going to start writing in depth blog posts about my method very soon and post about them here.
I've invested the last 2-3 weeks into crafting a recognition based content system for me (or rather for Sigmerra).
Answering questions like:
• awareness of my ICP at what journey stage?
• how to address their deepest pains?
• how to stand out in a very competitive market?
#buildinpublic #marketing
I've invested the last 2-3 weeks into crafting a recognition based content system for me (or rather for Sigmerra).
Answering questions like:
• awareness of my ICP at what journey stage?
• how to address their deepest pains?
• how to stand out in a very competitive market?
#buildinpublic #marketing
Thanks so much for all your suggestions yesterday.
The input I gave to AI was as it should be, but I asked it to do too much output all at once.
That created cognitive overload in the AI, which lead to shallow results.
Glad it's fixed so that I can go into production now.
#buildinpublic
Thanks so much for all your suggestions yesterday.
The input I gave to AI was as it should be, but I asked it to do too much output all at once.
That created cognitive overload in the AI, which lead to shallow results.
Glad it's fixed so that I can go into production now.
#buildinpublic
That would be nice indeed! :)