Image of an urban arterial jammed with cars and trucks congestion, with the text saying our dependency doesn’t equal to freedom. Mobility freedom comes from mobility choices. Message via the Urban Truth Collective.
1946: Freedom is being able to drive anywhere.
2026: Freedom is not having to drive everywhere.
(above text suggested to us by @harrisongibbons.bsky.social)
I’d love to know what the primary objections of the unconvinced are, and to consider how this ad creative could challenge them. Maybe that’s not the strategy for this one, but as it is, I think this could harden the skeptics it most needs to reach.
If the goal is to preach to the choir, then amen.
@urbancourtyard.bsky.social is doing amazing work on this out of Chicago
If I may propose an alt…
1946: Freedom is being able to drive anywhere.
2026: Freedom is not having to drive everywhere.
@brenttoderian.bsky.social I’m a Chicago-based copywriter who’s just getting started on Bsky, would love to help with UTC!
