If you're a climate communicator who is interested in working with content creators on your next campaign, I highly recommend you watch our webinar from yesterday! It's full of great, actionable information to help you dip your toe into the creator space.
youtu.be/jP6wCgc-228?...
How can you inoculate people against climate disinformation? Regularly remind them:
- It’s real
- It’s us
- Scientists agree
- It’s bad
- Others care
- There’s hope
youtu.be/2tYH0pc9Nnk?...
According to our Climate Change in the American Mind report, about seven in ten Americans think global warming is happening. By contrast, only 15% of Americans think global warming is not happening. So why does it feel like there are so many climate deniers?
www.youtube.com/watch?v=ASpl...
@yaleclimatecomm.bsky.social
When I worked for BuzzFeed many moons ago, we primarily looked at shares as a metric - shares illustrated how our audiences wanted other people to see them.
@yaleclimatecomm.bsky.social
Do I have a broken nail in this video? Yes. We call that “authenticity” in the biz.
The application for the Yale School of the Environment Certificate in Environmental Data Science is now live and will be up until 7/31. The course will be fully remote and there are scholarships available. Plus, I’m one of the instructors!
tinyurl.com/7bm4h999
How can you use YPCCC research in your work? Watch Deputy Digital Director Cynthia Norrie discuss some of our most used products: youtu.be/7yRffOOWVPI?...
Weird, me too.
The neuroscience of misinformation and ways to counter it
www.cell.com/neuron/fullt...
Dang.
An image of people holding speech bubbles. Text states, “Public opinion influences decision-making at every level—from personal behaviors and community norms to policy priorities and global commitments. Explore the Yale Climate Opinion Factsheets to understand global public opinions."
For people in many countries around the world, climate change is a relatively new idea and involves complex scientific concepts that are unfamiliar. Explore the Yale Climate Opinion factsheets to learn more.
Create a factsheet here: climatecommunication.yale.edu/visualizatio...
Learn more about the fastest, easiest, and most impactful ways to use YPCCC research in your work. YPCCC research is great for anyone working in the environmental space: journalists, academics, activists, policy makers, and more. youtu.be/7yRffOOWVPI?...
Gas stoves increase cancer risk, especially for kids, new study finds.
www.canarymedia.com/articles/fos...
Learn more about our CCAM Explorer tool, now live on our website. youtu.be/RW16XJU2kNQ?...
needs more chairs
Wow. Reminds me: I can’t find it now, but I read an article recently showing how the brain lights up scans when looking at fine art in person vs. a photo of fine art.
YPCCC has a new report out today. Remember that Americans who think global warming is happening OUTNUMBER those who think it isn’t by a ratio of more than 5 to 1 (73% versus 14%).
I think it only aired in certain areas and streaming platforms.
Climate change communication in the real world — Science Moms has an ad during the Super Bowl this year!
Our research shows that 70% of adults in the United States believe global warming will harm future generations.
Watch the ad here: www.youtube.com/watch?v=GYwP...
