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Dave Davies

@onlineinference.com

I'm an SEO who gets to work with people who teach machines how to think.

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06.09.2024
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Latest posts by Dave Davies @onlineinference.com

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Advanced context engineering guide for vibe coding Everyone knows how to vibe code with AI IDEs, but not everyone manages context. Let’s vibe code with Antigravity and Claude Code the right way.

Link:
wandb.ai/ai-team-arti...

12.02.2026 03:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image

As someone who vibe codes … this is great advice from
@weightsbiases.bsky.social .

Prompting isn’t the bottleneck 🍾. Context is.

RPI (πŸ§ͺResearch β†’ πŸ€”Plan β†’ πŸ› οΈImplement) + 🀏intentional compaction = ➿fewer correction loops and πŸ‘better output.

100% worth the read.

Link in the comments. πŸ‘‡

12.02.2026 03:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Google Shopping API cutoff looms, putting ad delivery at risk Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

From @sengineland πŸ‘‡
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether. Β 

04.02.2026 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
SEO in 2026: What will stay the same Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs β€” not chasing the latest novelty.

From @sengineland πŸ‘‡
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs β€” not chasing the latest novelty. Β 

04.02.2026 17:31 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Why LLM-only pages aren’t the answer to AI search Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.

From @sengineland πŸ‘‡
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations. Β 

04.02.2026 17:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
7 real-world AI failures that show why adoption keeps going wrong From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.

From @sengineland πŸ‘‡
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
Β 

04.02.2026 15:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Some Google AI Overviews now use Gemini 3 Pro Complex queries now trigger Google’s most advanced model. It's now live in English globally.

From @sengineland πŸ‘‡
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode res... Β 

03.02.2026 23:13 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Help us shape SMX Advanced 2026. You could win an All Access pass! Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.

From @sengineland πŸ‘‡
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.

03.02.2026 21:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

From @sengineland πŸ‘‡
@OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

03.02.2026 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
10 salary negotiation tips for search marketers Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.

From @sengineland πŸ‘‡
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence. Β 

03.02.2026 17:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.

From @sengineland πŸ‘‡
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart. Β 

03.02.2026 17:14 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
GEO myths: This article may contain lies Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.

From @sengineland πŸ‘‡
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny. Β 

03.02.2026 15:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
Google algorithm updates 2025 in review: 3 core updates and 1 spam update Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

From @sengineland πŸ‘‡
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

02.02.2026 23:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
2026 PPC trends to get ahead of now SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

From @sengineland πŸ‘‡
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

02.02.2026 21:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
How to optimize content for AI search engines: A step-by-step guide Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

From @sengineland πŸ‘‡
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews. Β 

02.02.2026 19:55 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
10 keys to a successful PPC career in the AI age The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

From @sengineland πŸ‘‡
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
Β 

02.02.2026 17:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Google AI Overviews cite YouTube most often for health topics: Study Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

From @sengineland πŸ‘‡
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds. Β 

02.02.2026 17:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Google Ads makes Manual CPC easier to find Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.

From @sengineland πŸ‘‡
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options. Β 

02.02.2026 15:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
OpenAI will begin testing ChatGPT ads in the U.S. Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

From @sengineland πŸ‘‡
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations. Β 

01.02.2026 21:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Google Ads tests A/B experiments for Shopping ad product data Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.

From @sengineland πŸ‘‡
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better. Β 

01.02.2026 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Amy Hebdon discusses the PPC decision that cost her a good client relationship Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.

From @sengineland πŸ‘‡
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns. Β 

01.02.2026 17:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Google search ad clicks hit five-year high as Q4 spend rises 13% - Report Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

From @sengineland πŸ‘‡
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable. Β 

01.02.2026 17:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

From @sengineland πŸ‘‡
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Β 

31.01.2026 21:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
YouTube gives creators smarter ad targeting YouTube upgraded its Promotions tool to let creators target viewers by interestsβ€”shifting beyond basic demographic-based promotion.

From @sengineland πŸ‘‡
YouTube upgraded its Promotions tool to let creators target viewers by interestsβ€”shifting beyond basic demographic-based promotion. Β 

31.01.2026 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
AI for video advertising: 5 best practices for PPC campaigns Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

From @sengineland πŸ‘‡
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. Β 

31.01.2026 17:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Discoverability in 2026: How digital PR and social search work together Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

From @sengineland πŸ‘‡
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers. Β 

31.01.2026 17:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
AdSense publishers report sudden revenue plunge β€” again Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

From @sengineland πŸ‘‡
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock. Β 

30.01.2026 23:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Google Ads rolls out account-level placement exclusions Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

From @sengineland πŸ‘‡
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting. Β 

30.01.2026 21:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Google introduces total campaign budgets for Search Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.

From @sengineland πŸ‘‡
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks. Β 

30.01.2026 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Why the shakeout effect matters in CLV modeling Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.

From @sengineland πŸ‘‡
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit. Β 

30.01.2026 17:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0