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Anton Sten

@antonsten.com

I write about design and careers at https://www.antonsten.com

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26.04.2023
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Latest posts by Anton Sten @antonsten.com

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Electronic Signature Software - SignWell Get your documents signed 40% faster with zero-setup electronic signatures. SignWell helps you cut turnaround time and makes it easy for everyone to electronically sign your documents.

Signwell.com looks decent and let's you have one template and send three contracts per month

05.03.2026 16:31 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

But pretty sneaky that they charge 0.49$ per contract but the minimum amount to add your account is $50. I send out maybe 2-3 contracts per year.

05.03.2026 15:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Oh this actually looks really nice and very fair pricing :)

05.03.2026 15:42 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Build something silly – Anton Sten The most important thing non-technical people can do right now isn't learning about AI. It's building something with it.

I think the most interesting thing happening with AI right now isn't it replacing people. It's regular people building things.

www.antonsten.com/articles/bui...

13.02.2026 18:20 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Anton Sten – Product Designer I'm a product designer who helps teams simplify complex products and make better decisions through thoughtful, hands-on design.

28 years as a designer and I just made my first real animations using Claude Code. No After Effects, no Lottie, no developer handoff. Just describing what I wanted. The tools have finally caught up with how designers actually think.

www.antonsten.com

08.02.2026 20:19 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Exit To End The final chapter of Refused.

I just backed Exit To End on @kickstarter.com www.kickstarter.com/projects/hjp...

20.12.2025 22:37 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
2025 Year in Review | Anton Sten A look back at 2025.

Wrapping up a meaningful 3.5-year chapter with Summer Health and returning to consulting.

I’m exploring new collaborations for early 2026, especially with seed and Series A teams.

Here are the highlights from my 2025:
www.antonsten.com/articles/2025/

18.12.2025 15:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ™πŸΌ

12.12.2025 11:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Tack fΓΆr bra lista och fΓΆr att du inkluderade Apple Music spellista!

12.12.2025 09:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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True design is better | HeyDesigner Japanese letterforms, UX strategy, The fundamentals problem, Slots in design systems, AI prototyping, Inclusive design, and more.

πŸš€ Issue 718 is out! This week:

β†’ True design is better than new design
β†’ Japanese letterforms
β†’ The fundamentals problem
β†’ Six key components of UX strategy
β†’ Slots in design systems
β†’ Designing Perplexity

and more.

Read it here πŸ‘‰ heydesigner.com/newsletter/t...

11.11.2025 10:47 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
Post image

Product People Actually Want πŸ“—
@antonsten.com

Learn how to focus on what users actually need, communicate design decisions effectively, and build products that solve real problems.

Added to the library
links.1984.design/books

β€”

#designsky

05.11.2025 09:43 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

Products People Actually Want just went live on Amazon.

Started as frustrated notes about watching teams build things nobody wanted. Now it's something you can leave on your desk or give to that colleague who keeps adding features instead of talking to users.

www.antonsten.com/books/produc...

29.10.2025 13:01 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Chocken ΓΆver Hatts avgΓ₯ng blir stΓΆtande KARIN PETTERSSON: Hatandet och hotet Γ€r en medveten politisk strategi

En jΓ€vla pangtext av @karinp.bsky.social!

www.aftonbladet.se/kultur/a/QMd...

17.10.2025 11:06 πŸ‘ 48 πŸ” 5 πŸ’¬ 2 πŸ“Œ 1

Yes!

10.10.2025 11:14 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Henry Ford's horse problem wasn't about imagination | Anton Sten The famous "faster horses" quote isn't wrong because users can't imagine solutionsβ€”it's wrong because it defends lazy research.

Good research doesn't ask people what to build. It uncovers what's broken.

www.antonsten.com/articles/hen...

10.10.2025 10:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Henry Ford's horse problem wasn't about imagination | Anton Sten The famous "faster horses" quote isn't wrong because users can't imagine solutionsβ€”it's wrong because it defends lazy research.

Better questions:
- What's frustrating about your current solution?
- Tell me about the last time you struggled with this
- What workarounds have you tried?

You won't hear "faster horses." You'll hear real problems that point to actual solutions.

10.10.2025 10:54 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Henry Ford's horse problem wasn't about imagination | Anton Sten The famous "faster horses" quote isn't wrong because users can't imagine solutionsβ€”it's wrong because it defends lazy research.

"If I'd asked people what they wanted, they'd have said faster horses."

This quote gets used to justify skipping user research. But the real problem is the question itself.

"What do you want?" is terrible research.

10.10.2025 10:54 πŸ‘ 3 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0
From powerful to personal: Where design is heading | Anton Sten Design has shifted from showcasing what technology can do to helping people get exactly what they need. Personalization is becoming the baseline, and AI is accelerating this shift toward hyper-customi...

But the next phase? Tools that anticipate what you need before you've figured it out yourself.

Wrote about personalization, and where design is heading: www.antonsten.com/articles/fro...

03.10.2025 00:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
From powerful to personal: Where design is heading | Anton Sten Design has shifted from showcasing what technology can do to helping people get exactly what they need. Personalization is becoming the baseline, and AI is accelerating this shift toward hyper-customi...

One of my readers asked me something I hadn't put into words yet:

"How has design changed from showing what technology can do to actually serving individual needs?"

Short answer: We've moved from "look what this can do" to "here's what this can do for you."

03.10.2025 00:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

”You’re absolutely right!”

30.09.2025 17:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
AI will happily design the wrong thing for you | Anton Sten AI tools are incredible leverage, but they amplify whatever you bring to them. If you don't understand the problem you're solving, AI just helps you build the wrong thing more efficiently.

AI will confidently fill in all the blanks in your thinking.

The problem? Those blanks are where the real design work happens.
If you don't know what your customers want, AI will happily make it up for you. That doesn't mean it's right.

www.antonsten.com/articles/ai-...

29.09.2025 17:52 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Just to love working mornings but actually prefer evenings/nights now... A glass of wine and all of my colleagues in the US are awake!

25.09.2025 17:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

Most β€œuser-centered” products forget the user.

We design for personas.
We optimize for metrics.
We forget we’re building for real people.

I wrote a book to help change that.

β€œCaptures what most design resources miss β€” the human relationships behind great products.” β€” Kevin Twohy

18.09.2025 12:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

I didn’t write this book because I had all the answers.

I wrote it because I kept seeing smart people build things no one needed.

Products People Actually Want is about slowing down, asking better questions, and building with care.

β€œA design mentor in book form.” β€” Maureen Herben

17.09.2025 10:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

It’s never been easier to launch a product.
AI, no-code, tools everywhere.

But the hard part hasn’t changed:
Building something people actually want.

That’s what my new book is about.
Products People Actually Want β€” out now
www.antonsten.com/books/produc...

16.09.2025 08:48 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I can't wait for Bluesky to acquire Ueno 2.0 #designsky

10.09.2025 01:46 πŸ‘ 8 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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How to stand out when anyone can build anything | Anton Sten When AI tools have democratized product creation, standing out isn't about better tools or flashier featuresβ€”it's about fundamentally different skills that most people skip entirely.

How to stand out, when anyone can use AI to build anything?
For @antonsten.comSten, most people go for β€œhow do we build this”, instead of asking β€œwhat should be built that people actually want?”. This leads to a situation, where, most new apps and products, solve, fake problems.

10.09.2025 07:30 πŸ‘ 11 πŸ” 3 πŸ’¬ 2 πŸ“Œ 1

Thanks for sharing Stef! (seems like the mention didn't work)

10.09.2025 09:43 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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How to stand out when anyone can build anything | Anton Sten When AI tools have democratized product creation, standing out isn't about better tools or flashier featuresβ€”it's about fundamentally different skills that most people skip entirely.

Anyone can build an app in an afternoon now.
But people changed the question from "how do we build this?" to "what do we build next?", without asking if people actually want it.
The result? An explosion of products that work fine but solve problems that don't exist.
www.antonsten.com/articles/how...

19.08.2025 12:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Yes, and which will be a better stock to own in 2-3 years?

02.08.2025 09:22 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0