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Earnest Pettie

@earnestpettie.com

Internet trends by day. Also internet trends by night. Trends Insights Lead @ YouTube Mastodon @earnestp@hci.social but relatively quiet On Twitter @earnestp. I've been silent there for almost a year.

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05.07.2023
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Latest posts by Earnest Pettie @earnestpettie.com

What is social media, and what is the distinction, if any, between social media and social network sites/apps? I just want to see if there is consensus.

18.01.2026 18:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Here's screenshots of full statement to make it easier to read...

30.12.2025 16:53 πŸ‘ 640 πŸ” 157 πŸ’¬ 6 πŸ“Œ 6
How to Understand β€œRelevance” As more and more of our culture has moved online and become subject to the whims of algorithms in massive data centers, it often feels like we no longer recognize it. But we can still understand what our culture is and how it operates. Over the next three posts, I’ll be exploring the new architecture of cultural relevance: how Relevance has reorganized itself (Part 1), where Community has actually migrated (Part 2), and why the Monoculture isn’t deadβ€”it’s just hiding in plain sight (Part 3). Relevance. Look at that word, sitting there.

This is the first in a series I've written on cultural relevance. I'm just trying to arrange the puzzle pieces we all see into one coherent picture.

30.12.2025 02:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

There’s a loneliness epidemic because a whole generation has grown up without Tom from Myspace automatically being their friend.

23.12.2025 00:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Cliches aren’t born; they develop from the abuse of repetition. I think that the speed and scale at which generative AI works will likely send certain phrases and constructs speeding into their second lives as cliches faster than we’ve ever experienced. The em-dash…

30.09.2025 16:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

My theory. All the people in the drug ads you see on TV exist in the same world. They’re in a horrible Truman Show style environment where they are being coerced into demonstrating positive effects of the drugs. They can’t not smile or they get moved to β€œthe…

22.09.2025 15:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The Studbudz All-Star weekend stream is better than any sports-related programming I’ve ever seen, including F1: Drive to Survive. They should win every kind of Emmy, including daytime and regional.

19.07.2025 17:30 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The white pages would be wild to a young person. A book with everyone’s phone numbers AND addresses that you had to pay EXTRA to be excluded from.

03.07.2025 17:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Someone is here farming for responses they can post to X to demonstrate "the left's" incivility and X's "superiority".

19.06.2025 17:24 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

YouTube’s 20th continues with a trends report we released today. Some parts of this story will be very familiar, but I think you’ll find surprises in the data. https://www.youtube.com/trends/report/tr25-20th-birthday/

16.06.2025 08:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

These days we read videos, listen to books, and watch podcasts.

12.06.2025 16:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This Amerie tiny desk was a breath of fresh air. Ruby Ibarra and Amerie in one week of each other? They are basically my YouTube Music algorithm! https://youtu.be/8PizSSUfetg

06.06.2025 14:22 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Sports records today: First to reach 20 points, 20 rebounds, 3 steals, 2 blocks, 7 sips of water, and 5 reactions that became memes in a game while averaging 80% free throw shooting.

29.05.2025 19:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Twitter/X is such a grim place. It’s what I imagine New York City was like in the late 70s/early 80s.

11.03.2025 01:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Two older musical acts whose new music I will still immediately click on: Young MC and Papa Roach.

09.03.2025 18:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I wonder whether Kevin Rose and Alexis Ohanian are thinking about the real corrosive influence on link-sharing communities: companies. Once a site becomes a sure source of traffic, companies immediately dream of ways to exploit it.…

07.03.2025 15:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

How did Bubble Boy never become a cult classic?

02.03.2025 15:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

My entire life, I’ve heard β€œmarkets crave certainty.” If that’s the case, though, how do you explain the markets during this administration?

14.02.2025 16:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I highly recommend this reconsideration of algorithmic recommendation systems. I love how it avoids the knee-jerk β€œalgorithms are bad” stance https://dynomight.substack.com/p/ranking

03.02.2025 06:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I am going to start a Hackerscore aesthetic based on 1995’s Hackers, which I just learned is now officially on YouTube for free. https://youtu.be/5T_CqqjOPDc

31.01.2025 16:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I am interested in whatever this show was https://www.youtube.com/watch?v=bKeQ_-gwFvs

30.01.2025 01:52 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Do you ever think about the fact that price of home release of movies, music, and video games have remained relatively stable for decades? It reminds me of Coca Cola being 5 cents for about 50 years.

28.01.2025 16:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I was making some updates to my site today and finally removed my old Facebook & Twitter/X social links. End of an era.

27.01.2025 08:00 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Now that Surf exists, it makes me wish everyone were on the Fediverse just for my convenience of being able to reply in-app. I highly recommend this app https://about.flipboard.com/press/announcing-surf-the-first-browser-for-the-open-social-web/

26.01.2025 20:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I recommend not trying to read all the emails you missed! If people have something urgent for you, they'll email again now that you're back.

26.01.2025 20:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This gives me hope for the future!

25.01.2025 17:16 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I just accidentally shared a nod β€œhello” with someone in this office that I DEFINITELY don’t know. I guess I’m locked into nodding to this person for the rest of my life, now.

25.01.2025 01:00 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Going to start saying "I don't have enough RAM for this" when confronted by a situation I don't want to deal with.

23.01.2025 03:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Ruthless passive aggression

19.01.2025 04:54 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I had the exact same thought. And then zero follow-through!

15.01.2025 16:25 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0