Does Google still matter? Damn straight it does
Research from @sparktoro.bsky.social
shows Google is responsible for ~74% of all desktop searches
... and ChatGPT is smaller than expected
sparktoro.com/blog/new-res...
Ha! We should all use cats.txt
Oh yeah, 100% good point
Take note: AI bots aren't checking if you have an LLMs.txt file
Nice experiment via Reboot
www.rebootonline.com/geo/llms-txt...
If history repeats, very good chance we'll see a Google Core Update this month
Tool of the Day: "Discover pCTR Predictor"
"Predicts Google Discover click-through rates using a model calibrated against actual SDK telemetry"
Nicely done @metehan777.bsky.social 💪
pctr-discover.pages.dev
I can't! It'll work as long as Google doesn't consider it spam 🤷♂️
Hey peeps, I came up with a BRILLIANT new SEO strategy. 100% new, completely bulletproof. Pretty sure this is going to work forever 😎
That was a good day.
Confession: I forgot your username, and when I looked at your profile, I thought "Hey, my friend has a photo exactly like that"
Unsure if I should convert my content to Markdown for AI bots or simply burn my website to the ground
🚨 Organic clicks aren’t just being “stolen by AI Overviews”. They’re being reallocated across the SERP, and a big chunk is going to ads.
Read my full analysis - Search Isn’t Just Turning to AI, it’s being Re-Monetized:
www.aleydasolis.com/en/search-en...
Done. You're #1
Running a sale this week on self-serving listicles for SEO
STEEP DISCOUNTS. Act now
Research shows up to 75% overlap between ChatGPT/Google Shopping
Why? ChatGPT runs specific fanout queries for products—essentially scraping Google Shopping URLs
So if you want to rank in ChatGPT, you should probably optimize for Google Shopping
www.semrush.com/blog/chatgpt...
Additional context here: www.seroundtable.com/googlebot-fi...
All very, very confusing, but sounds like "Googlebot" will crawl 2MB, while other Google crawlers may crawl up to 15MB
Regardless, 2MB is a lot
Nice catch via @not-a-robot.com on Google's reducing its crawl limit to 2MB per file type 🤖
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
Nice case study of where users click when AI overviews are present:
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
Good answer!
Good answer!
Good point
You can only pick one. Which do you choose?
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
A chart of major Google Updates, 2021-2025
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
Reporting some BIG numbers in today's client call 📈
Considering that effective Digital PR is one of the "gold star" marketing strategies that works across all both traditional SEO + AI/GEO, you may be wise to sign up to @aleyda.bsky.social new PR newsletter ⤵️
"Negative GEO experiment
Testing competitor sabotage in AI responses"
www.rebootonline.com/geo/negative...
We all know "negative" AI SEO/GEO is possible, but the folks at Reboot actually tested it:
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
Congrats!
