Joe Procopio

How My Anti-SEO Writing Strategy Is Working A quick set of updates during an even quicker breather

A couple years ago, after declaring SEO dead a couple times, I started leaning completely into an SEO-agnostic strategy and formalizing it...

jproco.medium.com/54bda15cfc3a...

#writing #entrepreneurship #startup #marketing #technology

Databricks CEO Just Dropped The Most Honest Advice About The Future Of AI Data company leaders aren’t interested in histrionics and hand-waving

Holy crap! I think I'm in love with Databricks CEO. I'll tell you why he's speaking directly to my black heart...

joeprocopio.substack.com/p/databricks...

#entrepreneurship #ai #technology #money #business

You Are Personally in Danger of Being Overly Reliant on AI at Work It’s a trap you don’t see coming.

You Are Personally in Danger of Being Overly Reliant on AI at Work -- I'll clue you in on the trap you don’t see coming in my new column for @inc.com

www.inc.com/joe-procopio...

#ai #technology #culture #business #work

Exactly.

What The Next Big Successful Tech Company Will Look Like Spoiler: It won’t look like anything you’ve seen before

Here's how to build the next big successful tech company...

jproco.medium.com/de4a35f53116...

#startup #entrepreneurship #technology #money #ai

It Turns Out, AI Agents Suck At Replacing White-Collar Workers There's a new study that shows that "every AI lab is getting a failing grade" when it comes to agents replacing white-collar jobs. This is no mystery.

A new study shows that AI agents suck at replacing white-collar jobs. I'll unwrap the "biggest mystery in AI"...

www.linkedin.com/pulse/turns-...

#leadership #entrepreneurship #technology #ai #work

These Four Mistakes Are Company Killers In The AI Age This is what I told a potential consulting client a year ago. They didn’t listen.

One tech company who didn't want my advice just laid off a bunch of folks. I'll tell you why.

joeprocopio.substack.com/p/these-four...

#technology #business #ai #softwaredevelopment #money

Why Block’s 4,000 Layoffs Are Hitting Harder Techies are getting super cynical about the tech industry.

Why Block’s 4,000 Layoffs Are Hitting Harder -- I'll tell you why techies are getting super cynical about the tech industry in my new column for @inc.com

www.inc.com/joe-procopio...

#work #technology #culture #business #jobs

Amazon Created a Huge Hiring Mess That Other Companies Will Pay For The over-scrutinizing of job candidates has reached new levels of stupid

Companies are adopting the Amazon Robe Goldberg hiring machine. I'll tell you why it's clogging up hiring in today's post...

jproco.medium.com/c49e28ea3d88...

#hiring #technology #work #business #jobs

How To Prepare For The Coming Collapse of the Tech Industry Based on my 30 years building tech, I'll tell you what the total collapse of the tech industry would look like and how you should prepare for it.

How To Prepare For The Coming Collapse of the Tech Industry. I'll tell you what the end of technology’s reign will look like in today's post...

www.linkedin.com/pulse/how-pr...

#technology #business #work #softwaredevelopment #entrepreneurship

Everybody Says They’re Hiring. Nobody Is Actually Hiring. WTF. More people are hitting an invisible brick wall at the end of the job interview process. I think I know why.

Everyone says they're hiring. No one is really hiring. WTF is going on? I'll tell you...

joeprocopio.substack.com/p/everybody-...

#technology #business #work #hiring #jobs

What Happens After AI Eats All The Big Tech Companies I opened up a can of worms in the last post, now I’m gonna kick that can

I opened up a can of worms Wednesday when I said AI would end multi-billion-dollar tech companies. I'll kick that can across the room in today's column

jproco.medium.com/07bd118c8305...

#startup #ai #technology #business #softwaredevelopment

Hey Amazon. Justify Your $200B Spend After 30K Layoffs. I Dare You. Amazon announces the massive spending spree that all those layoffs allegedly made possible

Hey Amazon. Justify Your $200B Spend After 30K Layoffs. I Dare You. <-- Yeah, that's the title. Strap in...

joeprocopio.substack.com/p/hey-amazon...

#ai #technology #money #work #jobs

The Tech Industry Is Still Hiring For Vibes—It’s Going to Backfire When these big happy tech companies fail, this will be the reason why.

It happened again. One of my colleagues got rejected for a job because of "vibes." I'll rage about how this is killing the tech industry in my new column for @inc.com

www.inc.com/joe-procopio...

#work #technology #culture #business #jobs

The End Of Multi-Billion Dollar Tech Companies Investors are signaling AI pessimism, but it’s really about corporate decay

The End of Multibillion Dollar Tech Companies? -- I'll go WAAAY out there and tell you why AI is changing more than you think in today's column

jproco.medium.com/e2c1bcb89e2f...

#startup #ai #technology #money #business

These Nerds Will Actually Survive the Next AI Job Apocalypse Data is still the new oil, and if you know what you're doing with it, the job opportunities will be there for you in 2026. Here's how to position yourself.

How to survive the next AI job apocalypse...

www.linkedin.com/pulse/nerds-...

#startup #entrepreneurship #technology #ai #work

Return to Office Mandates Seem to Have Won, Don’t Be Fooled I’ve got a poorly-kept secret about remote work to share with you.

I hate to keep bashing Return to Office mandates. It's like having to argue that water is wet. But I'll share the worst-kept secret about RTO in my new column for @inc.com

www.inc.com/joe-procopio...

#work #technology #money #business #rto

Joe Procopio Joe Procopio is a multi-exit, multi-failure entrepreneur, innovator, and technologist.

This week I'm launching a full custom comment and private message function on joeprocopio.com. On Thursday in ALL ACCESS, my private newsletter, I'm going to tell you how I customized it and more importantly, why.

joeprocopio.com/access

Databricks CEO Just Dropped The Most Honest Advice About The Future Of AI Data company leaders aren’t interested in histrionics and hand-waving

Holy crap! I think I'm in love with Databricks CEO. I'll tell you why he's speaking directly to my black heart in my new column...

jproco.medium.com/47cda3dd7181...

#entrepreneurship #ai #technology #money #business

5 Tech Industry Trends For Non-Billionaires 2026 might be the end of the megacap AI market share race. Here’s how what they're doing changes the 2026 business and tech landscape for the rest of us

As a non-billionaire, here's how I'm thinking about business and tech in 2026...

www.linkedin.com/pulse/5-tech...

#startup #entrepreneurship #technology #ai #productivity

How Microsoft Set Itself Up For AI Failure Microsoft’s earnings selloff is the loudest crack in the AI foundation so far

Eff it. Lemme rip Microsoft a new one too while I'm at it...

joeprocopio.substack.com/p/how-micros...

#technology #business #ai #softwaredevelopment #money

More Productivity? Put Employees First Is there a company culture alternative to RTO, quantified work, Jira checklists, bossware, and repeated firings? Here's what it looks like and how you get there

Want more productivity? Smart companies are returning to an employee-first culture...

www.linkedin.com/pulse/more-p...

#productivity #startup #entrepreneurship #leadership #work

You Can’t Find a Job Because LinkedIn Went Full TikTok LinkedIn’s $5B quarter had nothing to do with anyone finding work

You Can’t Find a Job Because LinkedIn Went Full TikTok. I'll tell you why LinkedIn’s $5B quarter had nothing to do with anyone finding work in my new column...

joeprocopio.substack.com/p/you-cant-f...

#technology #business #work #hiring #jobs

5 Corporate Tech Time-Wasters AI Will Eliminate, And What Replaces Them This isn’t really a listicle, but it is the start of something beautiful.

You think you're getting a listicle but you're really getting the business model for AI success in my new column for @inc.com

www.inc.com/joe-procopio...

#ai #technology #money #business #softwaredevelopment

These Four Mistakes Are Company Killers In The AI Age This is what I told a potential consulting client a year ago. They didn’t listen.

One tech company who didn't want my advice just laid off a bunch of folks. I'll tell you why.

jproco.medium.com/2928ae729c0d...

#technology #business #ai #softwaredevelopment #money

Was Vibe Coding a Ruse? If anyone can vibe code, imagine how many developers we can fire!

"Vibe coding means anyone can code, so how many of these expensive software developers do we really need?"

joeprocopio.substack.com/p/was-vibe-c...

#entrepreneurship #softwaredevelopment #technology #ai #work

Amazon Created a Huge Hiring Mess That Other Companies Will Pay For The over-scrutinizing of job candidates has reached new levels of stupid.

Companies are adopting this Amazon hiring process at their own peril. I'll tell you why it's clogging up hiring in my new column for @inc.com

www.inc.com/joe-procopio...

#hiring #technology #work #business #jobs

What Comes Next After AI Eats All the Tech Companies? I opened up a can of worms yesterday when I called the end of the reign of the megacaps.

I opened up a can of worms yesterday when I said AI would end multi-billion-dollar tech companies. I'll kick that open can across the room today in my new column for @inc.com

www.inc.com/joe-procopio...

#ai #technology #money #business #softwaredevelopment

Hey Amazon. Justify Your $200B Spend After 30K Layoffs. I Dare You. Amazon announces the massive spending spree that all those layoffs allegedly made possible

Hey Amazon. Justify Your $200B Spend After 30K Layoffs. I Dare You. <-- Yeah, that's the title. Strap in...

jproco.medium.com/39581fb812b8...

#ai #technology #money #work #jobs

It Turns Out, AI Agents Suck At Replacing White-Collar Workers A new study says AI gets a failing grade, and it's not a mystery as to why

A new study shows that AI agents suck at replacing white-collar jobs. I'll unwrap the "biggest mystery in AI" in today's column...

joeprocopio.substack.com/p/it-turns-o...

#leadership #entrepreneurship #technology #ai #work