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Motoko

@motoko-ajpr

International SEO since the 90's President of AJPR.com Conference speaker Article contributor to SEJ, SEL, etc. Search Awards Judge Paid Search Association BoD member

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25.11.2024
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Latest posts by Motoko @motoko-ajpr

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Bing Webmaster Guidelines Updated Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change t...

With mentions of Copilot and grounding. Yep, drop in Bing, and drop in AI Search platforms leveraging Bing's search results.
"These guidelines describe how Bing discovers, crawls, indexes, evaluates, and surfaces content across Bing search experiences, Copilot, and grounding API results."

26.02.2026 14:11 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Streamline your Search Console analysis with the new AI-powered configuration Β |Β  Google Search Central Blog Β |Β  Google for Developers

The Search Console's new AI-powered configuration is now available to everyone! Have you already tried it? If not, here's an example to help you get going. Learn more at
developers.google.com/search/blog/...

17.02.2026 14:09 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Google AI Mode "Ask about" now triggers when your mouse overlays over the product www.seroundtable.com/google-ai-mo...

#googleaimode #google

17.02.2026 12:31 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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International SEO in 2026: What still works, what no longer does, and why AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global visibility.

🌟My new article is out on @searchengineland.bsky.social πŸ“’

🌎🌍🌏 International SEO in 2026: What still works, what no longer does, and why

searchengineland.com/internationa...

21.01.2026 21:33 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Key stat: Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.
www.emarketer.com/content/chat...

12.01.2026 21:43 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google's @dannysullivan.bsky.social says do not turn your content into bite-sized chunks for LLMs - Google does not want that www.seroundtable.com/google-conte...

#seo #google #googleseo #aeo #geo #content #llm

09.01.2026 12:41 πŸ‘ 12 πŸ” 4 πŸ’¬ 1 πŸ“Œ 2
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Categories - European Search Awards Please see the following descriptions for more information on each category. For more information on how to enter, submission guidelines and entry fees, please click here.

You worked very hard in 2025. Now it's time to showcase it. Enter the European Search Awards and let your campaigns inspire the whole industry. ✨
Early Bird entries are now open! europeansearchawards.com/categories/
#EuropeanSearchAwards #SearchTrends #CallForEntries
@dontpanicevents.bsky.social

09.01.2026 21:23 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Streamline your Search Console analysis with the new AI-powered configuration Β |Β  Google Search Central Blog Β |Β  Google for Developers

ICYMI: Streamline your Search Console analysis with the new AI-powered configuration

developers.google.com/search/blog/...

19.12.2025 15:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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20 SEO Experts Offer Their Advice For 2026 Industry experts offer their opinions on what we should be focusing on to guide us through this next phase of SEO development

I'm honored to be included in this great company of SEO minds!
@sejournal.bsky.social @shelleywalsh.bsky.social
www.searchenginejournal.com/seo-experts-...

17.12.2025 20:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I’m delighted to be a judge at this year’s European Search Awards 2026! These awards are among the most recognised and respected in the search industry.
#EuropeanSearchAwards
The Super Early Bird deadline is the 22 January.
europeansearchawards.com/download-ent...

11.12.2025 21:55 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Google Search Status Dashboard

Google announced the December 2025 Core Update!
" This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. "

status.search.google.com/incidents/Ds...

11.12.2025 20:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Introducing social channels in Search Console Β |Β  Google Search Central Blog Β |Β  Google for Developers

"Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. "

developers.google.com/search/blog/...

08.12.2025 15:10 πŸ‘ 11 πŸ” 4 πŸ’¬ 0 πŸ“Œ 1
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Streamline your Search Console analysis with the new AI-powered configuration Β |Β  Google Search Central Blog Β |Β  Google for Developers

Streamline your Search Console analysis with the new AI-powered configuration
developers.google.com/search/blog/...

04.12.2025 14:17 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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How AI’s Geo-Identification Failures Are Rewriting International SEO LLMs are collapsing borders in search, turning thin or misaligned regional content into global defaults that distort market visibility.

My new article is out on @sejournal.bsky.social !!🌎

How AI’s Geo-Identification Failures Are Rewriting International SEO
LLMs are collapsing borders in search, turning thin or misaligned regional content into global defaults that distort market visibility
www.searchenginejournal.com/how-ai-geo-i...

26.11.2025 15:12 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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New Data Finds Gap Between Google Rankings And LLM Citations A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns. via @mattgsouthern.bsky.social #Google #llms

A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns. via @mattgsouthern.bsky.social

#Google #llms

19.11.2025 19:21 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The global E-E-A-T gap: When authority doesn’t travel Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.

πŸ“£ My new article is out on Search Engine Land!
The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
searchengineland.com/the-global-e...

26.09.2025 14:47 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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UK Search Awards | Excellence in PPC, SEO & Content Marketing The UK Search Awards celebrate the very best in PPC, SEO and Content Marketing campaigns, software, agencies & in-house teams in the UK.

Thrilled to announce I'm judging the #UKSearchAwards 2025!
Don't miss your chance to enter:
Super Early Bird Deadline: Aug 21, 2025
Early Bird Deadline: Sept 4, 2025
Final Deadline: Sept 18, 2025
Head over to the official site to enter: searchawards.co.uk @dontpanicevents.bsky.social

02.09.2025 21:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Data analysis slows down marketing teams
"53% of marketers in North America cite data analysis and insights as the top bottleneck slowing down marketing cycles, according to an April GrowthLoop and Ascend2 survey"

www.emarketer.com/content/data...

07.08.2025 15:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Effective SEO Organizational Structure For A Global Company SEO at scale requires more than local know-how. Here’s how to structure global teams, processes, and tools for consistent performance.

My new article is out on @sejournal.bsky.social 🌎

"SEO at scale requires more than local know-how. Here’s how to structure global teams, processes, and tools for consistent performance."

www.searchenginejournal.com/effective-se...

06.08.2025 14:21 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Thrilled to announce I'm judging the UK Search Awards 2025!

Don't miss your chance to enter:
Super Early Bird Deadline: August 21, 2025
Early Bird Deadline: September 4, 2025
Final Deadline: September 18, 2025

searchawards.co.uk
#UKSearchAwards

23.07.2025 18:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google Rolls Out June 2025 Core Update Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete.

Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. www.searchenginejournal.com/google-rolls... via @MattGSouthern, @sejournal.bsky.social

30.06.2025 15:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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China, US dominate global retail media ad spend

Why is that? Is it because they see better return in CN/US, or just because of the market size?

content-naf.emarketer.com/china--us-do...

24.06.2025 14:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Nearly a quarter of consumers have used genAI while shopping
www.emarketer.com/content/near...

18.06.2025 19:30 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
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Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) Learn how Agentic AI is reshaping SEO tasks by automating complex processes for human experts. In this first part one, we focus on ideation

Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1)
Learn how Agentic AI is reshaping SEO tasks by automating complex processes for human experts. In this first part one, we focus on ideation
@sejournal.bsky.social
www.searchenginejournal.com/agentic-ai-i...

18.06.2025 19:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I've been seeing this happening a lot especially with "non brand + brand name" queries. I've seen up to 3 organic results above AIO.

18.06.2025 18:20 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Download Entry Form - Global Search Awards Download the Global Search Awards entry form by filling out your full name, email and company name in this secure form.

The #GlobalSearchAwards are open for entry, and it’s time to show your expertise.
πŸ“’ The Early Bird entry Deadline is Thursday 10 July, enter now to save on entry fees and compete to be the Best in Search around the world!
globalsearchawards.net/download-ent...
@dontpanicevents.bsky.social

11.06.2025 18:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Is Google 'stealing' your international search traffic with translations? Here’s what we found. Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.

Is Google β€˜stealing’ your international search traffic with translations? Here’s what we found.

It was fun investigating this. My new article is out on @searchengineland.bsky.social

searchengineland.com/google-steal...

11.06.2025 00:18 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
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Global PPC and SEO co-optimization: How to audit for multinational success Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.

My latest article is out on @searchengineland.bsky.social

Global PPC and SEO co-optimization: How to audit for multinational success

searchengineland.com/global-ppc-s...

30.05.2025 14:48 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The Global Search Awards are your chance to showcase ground-breaking campaigns and gain industry-wide recognition.

🚨 Don’t miss the early bird entry deadline: July 10!

Submit your entry here πŸ‘‰ globalsearchawards.net/register/

#GlobalSearchAwards #DigitalMarketing #PPC #SEO #searchindustry

15.05.2025 18:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google AI Overview Study: 90% Of B2B Buyers Click On Citations New research suggests 90% of B2B buyers click through to cited sources. Here's how this could reshape your approach to content visibility.

Google AI Overview Study: 90% Of B2B Buyers Click On Citations
New research suggests 90% of B2B buyers click through to cited sources. Here's how this could reshape your approach to content visibility.
www.searchenginejournal.com/google-ai-ov...

18.04.2025 14:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0