Folks, youβre not going to believe this, but
@tony.mccreath.id.au
Was a technical SEO. Now a Structured Data and Tracking geek. Schema.org, GA4, BigQuery, Looker Studio. Inventor of ClassySchema.org and two BigCommerce apps (Tag Rocket & SEO Rich Snippets). Platinum Search Central Google Product Expert.
Folks, youβre not going to believe this, but
The 2025 Web Almanac by HTTP Archive has been officially released! π
We would like to thank all of our contributors from around the globe who made this extensive report possible!
Check out the full report here: almanac.httparchive.org
If we migrated the googlebot.json file to a new location with a 301 redirect, would that break your fetches? Or the fetcher would just follow the redirect
developers.google.com/static/searc...
Can you just duplicate it. Or will that mess with its PageRank and indexing! πΆβπ«οΈ
LCP and INP are now Baseline newly available /since they are now available in all major browsers! ππ₯³πΎ
Really, really, really curious to see what sort of new performance insights weβll see as sites start to collect and look at the data!
#CoreWebVitals
No click bait there.
More seriously, I have a separate script on the page that monitors for errors in the main script, and sends them to our ga4 app error property.
A scenario is to check if the main script has set a proof of life variable.
So many browser or configuration specific bugs were found and fixed this way.
Add some PubSubHubbub for fun. Does Google still subscribe?
My tests run in my clients browser π
New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...
I mentioned before that weβre switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces.
Thatβs happening in Lighthouse 13 due to be released very soon. Maybe even this week!
Screenshot of Core Web Vitals graph in Google Search Console, with the URLs greyed out. The Group LCP is 2.6 seconds and so the group is in amber and saying there is an issue as it's longer than the 2.5 seconds "good" threshold. Yet all the examples have green LCPs of 1.7 seconds, 2.4 seconds, 1.2 seconds...etc. which is confusing.
Core Web Vitals mystery for ya:
Why does Google Search Console same my LCP is bad, but every example URL has good LCP?
I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it?
This is admittedly confusing so let's dive in...
π§΅ 1/12
We can never be given nice things.
Cats, like humans they eat every day (hopefully), and they get ill. The difference is that they can really help themselves.
#seocharity
This is a real kitten; the shelter needs money to save her.
Donate today!
donate.stripe.com/6oE15C1Srfzn...
Maybe it will be your $10 that will save her
-What is the best day to donate?
- Tuesday!
#seocharity
If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate!
single donation (any amount)
donate.stripe.com/6oE15C1Srfzn...
regular $10 a month
buy.stripe.com/9AQ9C87cL4UJ...
G510 keyboard
Keyboard with a keypad to the left
Farewell faithful G510, you did me proud, but I do need the letters n and f. Time to learn a new setup.
There's a video I took of @methode.bsky.social from the past month's Search Central Live in Bankok.
It captures him at his best.
The addition of the squealing chicken as the bell was a very nice and fun touch
#scldd25
I feel that many of the support responses I get now are LLM enhanced. Accurate and helpful responses, but a bit too grovely. Like chatgpt, when you tell it that it is lying.
I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.
New Soft Navigations origin trial
https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en
The original is transparent, I'll put it somewhere.
Classy Schema Logo
I used my nonexistent graphics skills and some mixed advice from ChatGPT. Is this any good...
LOL, I'd have to make one. The favicon is just an image from Font Awesome. I'll see what I can come up with. And thanks for the shoutout.
Wanna measure Core Web Vitals for for SPAs?
Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.
More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...
I don't recall it having any benefit anyhow. I set mine up world wide.
Why is "hay google" (Google Assistant) still so dumb. It's AI based but seems to be forgotten in the LLM world.
Doesn't the importer pay the tariff, or in this case not. Making US cars a bit cheaper for people in Europe, while the US makes the same profit.
Apart from the high steel prices the US has to pay to build their cars, if the steel is not sourced in the US.
This game is going to get interesting.
Oooh, new origin trial coming for soft navigation Core Web Vitals π
developer.chrome.com/docs/web-pla...
Well said. I hate having to sift through a div jungle trying to find a way to reliably identify elements I need to track.