Tony McCreath πŸ‡ΊπŸ‡¦'s Avatar

Tony McCreath πŸ‡ΊπŸ‡¦

@tony.mccreath.id.au

Was a technical SEO. Now a Structured Data and Tracking geek. Schema.org, GA4, BigQuery, Looker Studio. Inventor of ClassySchema.org and two BigCommerce apps (Tag Rocket & SEO Rich Snippets). Platinum Search Central Google Product Expert.

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Latest posts by Tony McCreath πŸ‡ΊπŸ‡¦ @tony.mccreath.id.au

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Folks, you’re not going to believe this, but

15.02.2026 00:48 πŸ‘ 13 πŸ” 8 πŸ’¬ 3 πŸ“Œ 1
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The 2025 Web Almanac by HTTP Archive has been officially released! πŸš€

We would like to thank all of our contributors from around the globe who made this extensive report possible!

Check out the full report here: almanac.httparchive.org

16.01.2026 03:00 πŸ‘ 64 πŸ” 37 πŸ’¬ 4 πŸ“Œ 13

If we migrated the googlebot.json file to a new location with a 301 redirect, would that break your fetches? Or the fetcher would just follow the redirect

developers.google.com/static/searc...

23.12.2025 10:20 πŸ‘ 5 πŸ” 4 πŸ’¬ 4 πŸ“Œ 0

Can you just duplicate it. Or will that mess with its PageRank and indexing! πŸ˜Άβ€πŸŒ«οΈ

24.12.2025 06:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

LCP and INP are now Baseline newly available /since they are now available in all major browsers! πŸŽ‰πŸ₯³πŸΎ

Really, really, really curious to see what sort of new performance insights we’ll see as sites start to collect and look at the data!

#CoreWebVitals

12.12.2025 21:15 πŸ‘ 23 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0

No click bait there.

04.12.2025 10:45 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense YouTube video by The Welcome Conference

Was a good listen youtu.be/lhlS-Wds02M?...

28.11.2025 10:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

More seriously, I have a separate script on the page that monitors for errors in the main script, and sends them to our ga4 app error property.

A scenario is to check if the main script has set a proof of life variable.

So many browser or configuration specific bugs were found and fixed this way.

10.11.2025 06:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Add some PubSubHubbub for fun. Does Google still subscribe?

09.11.2025 10:02 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

My tests run in my clients browser 😁

09.11.2025 09:57 πŸ‘ 13 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
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Introducing Query groups in Search Console Insights Β |Β  Google Search Central Blog Β |Β  Google for Developers

New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...

27.10.2025 14:44 πŸ‘ 34 πŸ” 11 πŸ’¬ 3 πŸ“Œ 0

I mentioned before that we’re switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces.

That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!

07.10.2025 20:02 πŸ‘ 27 πŸ” 13 πŸ’¬ 2 πŸ“Œ 0
Screenshot of Core Web Vitals graph in Google Search Console, with the URLs greyed out. The Group LCP is 2.6 seconds and so the group is in amber and saying there is an issue as it's longer than the 2.5 seconds "good" threshold. Yet all the examples have green LCPs of 1.7 seconds, 2.4 seconds, 1.2 seconds...etc. which is confusing.

Screenshot of Core Web Vitals graph in Google Search Console, with the URLs greyed out. The Group LCP is 2.6 seconds and so the group is in amber and saying there is an issue as it's longer than the 2.5 seconds "good" threshold. Yet all the examples have green LCPs of 1.7 seconds, 2.4 seconds, 1.2 seconds...etc. which is confusing.

Core Web Vitals mystery for ya:

Why does Google Search Console same my LCP is bad, but every example URL has good LCP?

I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it?

This is admittedly confusing so let's dive in...

🧡 1/12

01.10.2025 13:36 πŸ‘ 18 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0

We can never be given nice things.

20.09.2025 05:16 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Cats, like humans they eat every day (hopefully), and they get ill. The difference is that they can really help themselves.
#seocharity
This is a real kitten; the shelter needs money to save her.

Donate today!
donate.stripe.com/6oE15C1Srfzn...

Maybe it will be your $10 that will save her

11.09.2025 14:26 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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-What is the best day to donate?
- Tuesday!

#seocharity

If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate!

single donation (any amount)
donate.stripe.com/6oE15C1Srfzn...

regular $10 a month
buy.stripe.com/9AQ9C87cL4UJ...

02.09.2025 07:41 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
G510 keyboard

G510 keyboard

Keyboard with a keypad to the left

Keyboard with a keypad to the left

Farewell faithful G510, you did me proud, but I do need the letters n and f. Time to learn a new setup.

15.08.2025 05:24 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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There's a video I took of @methode.bsky.social from the past month's Search Central Live in Bankok.
It captures him at his best.

The addition of the squealing chicken as the bell was a very nice and fun touch
#scldd25

13.08.2025 02:03 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

I feel that many of the support responses I get now are LLM enhanced. Accurate and helpful responses, but a bit too grovely. Like chatgpt, when you tell it that it is lying.

I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.

12.08.2025 08:24 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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New Soft Navigations origin trial Β |Β  Blog Β |Β  Chrome for Developers New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)

New Soft Navigations origin trial

https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en

07.08.2025 10:41 πŸ‘ 6 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
Google Schema.org & Structured Data Tools by Classy Schema Our editors help you build FAQ, How-to and Video pages that contain the structured data markup needed to gain Google Rich Snippets. Or try out our Structured Data Visualiser πŸ€“

It's on the home page classyschema.org

07.08.2025 00:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The original is transparent, I'll put it somewhere.

07.08.2025 00:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Classy Schema Logo

Classy Schema Logo

I used my nonexistent graphics skills and some mixed advice from ChatGPT. Is this any good...

07.08.2025 00:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

LOL, I'd have to make one. The favicon is just an image from Font Awesome. I'll see what I can come up with. And thanks for the shoutout.

06.08.2025 22:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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New Soft Navigations origin trial Β |Β  Blog Β |Β  Chrome for Developers New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)

Wanna measure Core Web Vitals for for SPAs?

Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.

More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...

31.07.2025 17:50 πŸ‘ 15 πŸ” 8 πŸ’¬ 1 πŸ“Œ 0

I don't recall it having any benefit anyhow. I set mine up world wide.

03.08.2025 08:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Why is "hay google" (Google Assistant) still so dumb. It's AI based but seems to be forgotten in the LLM world.

02.08.2025 11:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Doesn't the importer pay the tariff, or in this case not. Making US cars a bit cheaper for people in Europe, while the US makes the same profit.

Apart from the high steel prices the US has to pay to build their cars, if the steel is not sourced in the US.

This game is going to get interesting.

01.08.2025 08:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Experimenting with measuring soft navigations Β |Β  Web Platform Β |Β  Chrome for Developers The Chrome team is working on better measuring so-called soft navigations used by Single Page Applications and a new API is now available behind a flag to allow sites to experiment with this too.

Oooh, new origin trial coming for soft navigation Core Web Vitals πŸ‘€

developer.chrome.com/docs/web-pla...

24.07.2025 07:50 πŸ‘ 5 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0

Well said. I hate having to sift through a div jungle trying to find a way to reliably identify elements I need to track.

22.07.2025 16:43 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0