10up

Lessons Learned From 7 Restaurant Chains Winning the Mobile App Game - The Food Institute From Starbucks to Yum China, 7 restaurant chains reveal how mobile apps drive loyalty, reclaim margins, and boost repeat visits in 2026.

Our Managing Partner, Digital Product, Jessica Wagner was featured in The Food Institute on what restaurant apps get right. From Starbucks’ frictionless loyalty to Taco Bell’s app-only drops, the best apps make loyalty feel personal.

foodinstitute.com/focus/lesson...

Choosing the Right Cross-Platform Mobile Technology · Fueled In mobile app and digital product work, one architectural consideration comes up again and again: should we build with Flutter, React Native, or native iOS/Android? In the increasingly uncommon case…

Flutter vs React Native vs native mobile.

Today, none are an impediment to building outstanding apps in the right hands. The best option comes down to product design, an org’s existing engineering ecosystem, and platform capabilities.

Our framework: fueled.com/blog/choosin...

What Tailwind teaches us about open source in the age of AI The rise of AI coding tools is a stress test on open source software business models.

VP of Open Source Initiatives, @jeffpaul.com, was featured in @leaddev.com's article on what Tailwind’s turbulence reveals about open source in the age of AI. From pressure on sustainability and visibility to where AI might actually help smaller projects.

leaddev.com/ai/what-tail...

ElasticPress.io Makes Better WordPress, WooCommerce Search More Affordable with New Plans · Fueled ElasticPress.io, our fast and flexible search solution for WordPress, has added a new Engage plan, making modern, AI-capable search available for as little as $29/month. Engage is a great fit for…

Smarter search for WooCommerce, now starting at $29/month. ElasticPress.io Engage delivers faster product filtering and AI-capable discovery, built for growing shops.

Fueled Leads the Continued Advancement of Applied AI in WordPress · Fueled Fueled and its 10up WordPress practice continues to shape how AI is applied inside WordPress, delivering production-ready add-on capabilities and playing a central role in the platform’s emerging nati...

Fueled has helped lead the way on integrating AI into WordPress for years through ClassifAI, and continues to spearhead advancements in AI Experiments as part of the WordPress AI Team.

fueled.com/blog/fueled-...

🧪AI Experiments, the WordPress project’s official reference plugin shaping how practical AI applications integrate with foundational frameworks and capabilities, has expanded with new experiments including excerpt generation, featured image generation, alt text generation, and content summarization.

🧩 ClassifAI, Fueled’s AI plugin for WordPress, supporting real-world editorial and publishing workflows since 2018. Recent releases focus on content generation and content recommendations, plus expanded flexibility in how teams adopt AI.

Fueled is helping define what AI looks like inside WordPress 🤖, delivering production-ready add-on capabilities while helping define the platform’s emerging native AI framework. That leadership shows up most clearly in two places:

Vida Health Website Design · Fueled Fueled rebuilt Vida Health’s website, aligning brand, content, & UX for both enterprise and individual audiences, powered by a flexible WordPress CMS.

Dual audiences, one website. Fueled’s Vida Health build uses custom WordPress editor blocks, scheduled content, and member-specific templates to keep enterprise and individual journeys easy to manage. fueled.com/work/vida-he...

🗞️We partnered with @wpvip.com to publish From Pageviews to Product: a white paper on how publishers are adapting to AI, platform shifts, and monetization complexity.

Informed by work with some of the most prolific and popular media outlets in the world.

📄 fueled.com/blog/white-p...

White Paper: A Framework for Trust‑Centric AI in Healthcare Content & Marketing · Fueled Generative Artificial Intelligence has the potential to transform healthcare digital experiences, not just by automating tasks, but by making information easier to access, content more accurate, and w...

🩺 We collaborated with experts at @wpengine.com to publish From AI Hype to Assured AI: a white paper on responsible, scalable AI in healthcare marketing & content. Informed by work with orgs like Mayo Clinic and Stanford Medicine.

📄 fueled.com/blog/white-p...
🎙️ Webinar: wpengine.com/events/ai-hy...

ElasticPress.io Makes Better WordPress, WooCommerce Search More Affordable with New Plans · Fueled ElasticPress.io, our fast and flexible search solution for WordPress, has added a new Engage plan, making modern, AI-capable search available for as little as $29/month. Engage is a great fit for smal...

ElasticPress.io introduces the Engage plan, making turbocharged #WordPress and #WooCommerce search available at $29/month.

AI features, real-time results, and better performance for growing sites.

fueled.com/blog/elastic...

Perspectives with Jeff Paul Luke and Jonathan catch up with Jeff Paul, VP of Open Source Solutions at Fueled and an active contributor to the WordPress project for the past decade. They discuss Jeff’s contribution journey,...

VP of Open Source Initiatives @jeffpaul.com joins the Crossword podcast to talk WordPress 7.0, agency insights, and advice for new contributors.

crossword.fm/s10/e14/

Driving Product Growth, by Design: a Conversation with Authority Magazine · Fueled What makes one digital product scale while another stalls? Why do some experiences turn customers into loyalists, while others quietly fade out? At Fueled, we partner with some of the world’s most rec...

In an interview with Authority Magazine, our digital product design leader, Jessica Wagner, shares how we think about product growth, and how that thinking shows up in our client projects.

fueled.com/blog/intervi...

The New Good Housekeeping App Showcases Fueled’s Unified Expertise · Fueled Late last year, we launched the Good Housekeeping Kitchen app for Good Housekeeping UK; a dedicated cooking experience designed to turn a trusted archive of more than 4,000 recipes into something peop...

Our CEO, Justin Livesay, wrote about the new Good Housekeeping UK recipe app we launched, and how he's inspired by the way it showcases our integrated mobile app design and WordPress expertise.

fueled.com/blog/fueleds...

From More to Meaningful: 6 Shifts Reshaping Content & UX Strategies · Fueled Creating digital content and experiences has never been easier and more accessible. But making them matter? Creating digital works that stand out in an increasingly dense crowd? That might be harder t...

How should digital design and content evolve in 2026? Our Senior Director of Research & Design digs in with her latest report, 6 for 2026. It explores how digital content and experience can still drive impact in a world where it's increasingly ubiquitous.

Vida Health Website Design · Fueled Fueled rebuilt Vida Health’s website, aligning brand, content, & UX for both enterprise and individual audiences, powered by a flexible WordPress CMS.

Vida Health came to Fueled after redesigns that never fully addressed a core challenge: different teams had different ideas about what the website was for and who it should serve.

See how Fueled’s discovery work translated into a new dual-audience experience for Vida: fueled.com/work/vida-he...

CSS is Only Hard Because You’re Doing Too Much | HackerNoon Start with markup, not styles. Write only the CSS you actually need. Design for mobile first, not as a fix later. Let layouts adapt before reaching for breakpoi

When CSS fails, the code is doing too much.

In @hackernoon.com, Staff Engineer Dmitry Mayorov breaks down how complexity creeps in, and how trusting the cascade leads to simpler, more resilient styles.

hackernoon.com/css-is-only-...

What’s for dinner?

We brought 4,000+ triple-tested recipes from Good Housekeeping to mobile with a modern app, built in under 600 hours, integrated with their WordPress CMS.

Smart features. Custom design. A 4.8⭐️ rating.

fueled.com/work/good-ho...

White Paper: Delivering Better Products Faster with Continuous Research · Fueled In the early days of digital product design, it was common to separate research into a distinct phase: gather insights, package them into a deck, and move on to wireframes. But in today’s fast-moving ...

Senior Director of Research & Design Paige Maguire breaks down our approach to continuous research in our latest post, and her new white paper, Beyond Handoffs: Making Research a Core Design Capability.

Too often, research is treated like a gate: something to “get through” before design begins. But real insight doesn’t follow a waterfall schedule. At Fueled, we’re embedding research directly into the design process, yielding evidence-driven decisions and better outcomes.

“One Small Step” Brings Diverse Perspectives Together Through Dialog · Fueled At Fueled, we spend a lot of time thinking about what technology can enable, especially when it is designed with care. The best digital experiences do more than deliver information. They can widen acc...

Particularly around the holidays, great digital experiences should help people come together.

We’re proud to support StoryCorps’ One Small Step: an initiative bringing Americans with different political beliefs together to listen, not debate.

fueled.com/blog/one-sma...

Vida Health Website Design · Fueled Fueled rebuilt Vida Health’s website, aligning brand, content, & UX for both enterprise and individual audiences, powered by a flexible WordPress CMS.

Numerous redesigns in, Vida Health still lacked a site that reflected its evolving brand, business model, or dual audiences.

Fueled led research, strategy, design, and a custom build that turned the site into a growth engine.

fueled.com/work/vida-he...

Making AI Experiments: The Official Reference Plugin for WordPress AI · Fueled The WordPress 6.9 release cycle marked a shift in how the CMS is preparing for the future of AI. Rather than shipping flashy front-end features, the release focused on the infrastructure that makes de...

Fueled is helping shape the future of AI features inside WordPress, starting with the first official AI plugin. 🤖

We led the release of the AI Experiments plugin, which brings practical AI into the WordPress UI, and models how devs can use new core AI architecture.

fueled.com/blog/ai-expe...

So thankful for the 900+ contributors and 279 first-time contributors, and even more so proud of the 15 from Fueled, who helped bring us WordPress 6.9. Now time for some rest over the year end and then back at it for 7.0! 🚀

Thank you to all who contributed at Fueled: Ankit Gupta, @fabian-kaegy.com, Faisal Alvi, Harshal Kadu, @hugosolar.bsky.social, @jeffpaul.com, @joemcgill.net, Michael Sumner, Mukesh Panchal, Navneet Kaur, Ophelia Rose, @peterwilson.cc, Sourabh Jain, Sudip Dadhaniya, and Sumit Bagthariya.

WordPress 6.9 Release: Fueled Leads on Collaboration Features and AI Experiments · Fueled WordPress 6.9 is here, and with it come features that set the stage for the future of content collaboration and AI-assisted workflows inside the world’s most popular CMS.  We’re proud to share that 15...

🚀 WordPress 6.9 is here, with major updates to collaboration and AI architecture.

15 Fueled team members contributed, including to the new Notes feature, bringing native, in-editor commenting to WordPress.

More on 6.9 and our role in it: fueled.com/blog/wordpre...

Goosehead Insurance App Build · Fueled We built a mobile app that streamlines policy management, simplifies renewals, and makes help available without waiting on hold.

Goosehead Insurance transformed customer service with a new mobile app built by Fueled. 📱 Built on React Native with deep Salesforce integration, it lets clients manage policies, renew, and chat instantly – cutting service costs + boosting satisfaction.

fueled.com/work/goosehe...

Small Sites, Big Impact: Helping Feed More Nourish Its Community · Fueled At Fueled, we’re lucky to work with some of the largest and most recognizable organizations in the world. But around this time of year, I find myself thinking more about the quieter, mission-driven te...

We often spotlight our biggest projects, but ahead of Thanksgiving 🦃, we’re highlighting a quieter kind of impact.

@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.

Read & give: fueled.com/blog/small-s...

Modernizing Visual Regression Testing with AI for Smarter Website Maintenance · Fueled Keeping a website healthy isn’t as simple as pressing “update.” A small plugin tweak or theme change can break a layout, hide a button, or cause other subtle damage to the user experience. For the tea...

AI-assisted Visual QA, baked into the pipeline. Our site maintenance service, SiteWatch, runs visual regression tests for every code change, posting heatmaps and smart summaries in Slack. Fewer surprises. Faster fixes.

fueled.com/blog/vrt-wit...