When you die, what do you want your legacy to be?
As I returned from Canada after my father passed away, that is the question I have been asking myself.
Legacy is not built at the end of a career. It is built every day.
So if you are a leader who wants to make a difference, let's talk.
Are you looking to give your career a boost?
The Strategic Communication Management Professional (SCMP®) is one of the most rigorous certifications in the communication profession.
In my latest blog post, I share exactly how I prepared and what made a difference: buff.ly/a0zMSWW
Hello SCMP! Goodbye imposter syndrome! 😀
After a decade working as a communications consultant, it was time to go to the next level by taking the Strategic Communication Management Professional exam.
The SCMP meets the highest standards of professionalism & competence in communication!
What’s your biggest communications challenge heading into 2026?
At our recent #EngagewithImpact meetup, comms leaders from across nonprofits and international organizations shared what’s really holding us back and how they’re fixing it: buff.ly/azz1Fwp
@wired.com unveiled @zohrankmamdani.bsky.social’s social media playbook: his campaign leaned into fun, authentic storytelling, helping to recruit over 85,000 volunteers.
The takeaway? Policy doesn’t have to be boring to be serious.
More politicians should take note!
#EngagewithImpact
"AI is doing to communication what Botox did for plastic surgery — it makes everything look the same."
That quote stuck with many of us at the #EngagewithImpact meetup of Lisbon’s social impact comms community.
Find out more in the summary video.
We're building the social impact communications community in Lisbon! ✨
It was great to meet up last night to exchange ideas and best practices around nibbles and drinks with comms colleagues working in the social impact space.
Let's continue to #EngagewithImpact!⚡
Inspired by our last #EngagewithImpact Lisbon meetup of social impact communications leaders, we're meeting again on Dec. 2nd!
The theme this time is AI. I'll be asking this question: "What's one way that AI is transforming your work"?
If you're in Lisbon, get in touch if you would like to attend!
Comms teams are underfunded and overworked. We're constantly asked to do more with less. Yet what's the solution?
Leverage employee advocacy & storytelling, create templates & checklists everyone can use, and explore ways AI can automate busy work (without sacrificing quality).
#EngagewithImpact
Better internal coordination, proactive storytelling, and increased engagement... These are some of the comms challenges we discussed in a recent @apolitical.bsky.social webinar.
We all agreed: it’s not about being everywhere. It’s about being impactful where it counts! 🎯
#EngagewithImpact
Are you future-ready? Will AI take your job? I went to Portugal Tech Week to find out.
The verdict?
In the very near future, a comms agency could be run by just one person, flanked by numerous AI agents that lead campaigns quickly & efficiently.
The future is closer than we think!
Working remotely takes a toll on you, so I decided to start a social impact communications group in Lisbon.
We had a great first meetup yesterday, where we shared challenges & experiences. The pictures are blurry, but hopefully you can see the positive atmosphere!
#EngagewithImpact
How do you go beyond vanity metrics and get results on #socialmedia?
I'm delighted to be part of a panel on Thursday, 20 November, at 3 pm GMT, to explore public sector case studies and tactics for using social media to build credibility in critical moments.
Register today! buff.ly/r68Wecb
"What communications challenge have you faced recently and how are you dealing with it?"
That's the question we will answer at the first #EngageWithImpact Lisbon Meetup this Wednesday, 5 November.
Stay tuned for the answers and contact me if you want to join us!
Find out more in my blog post, "Top 10 tips for the organisation of successful virtual events": buff.ly/H6T1gI5
Good event organisers are like synchronized swimmers: calm while constantly adjusting. While working on the comms of a global hybrid event, here are the lessons I learned: Define your objectives, create a central microsite for the event, and use AI for summaries. More info in the comments. 👇
With AI and social media algorithms changing by the day, the Nonprofit Social Media
Summit promises to be a helpful insight into the latest trends. www.nonprofitsocialmediasummit.com
Calling all #socialimpact communications leaders!
Are you coming to Lisbon for the #WebSummit around November 10-13?
If so, drop me a message because I am organising a meetup of the #EngagewithImpact Lisbon community and would love to invite you!
I realised I live in a bubble.
A global research leader told me, “I don’t even know what my comms team does.”
He didn’t see how storytelling, PR, and targeted content attract partners, donors, investors, and talent.
That’s why we must always show our value and impact. 📈
#StrategicComms
I posted every day for a month about #StrategicComms. What did I learn?
1️⃣ The no. 1 post showed why comms shouldn't work in silos.
2️⃣ The algorithm really does reward regularity.
3️⃣ Being consistent attracts like-minded connections.
4️⃣ I learned a great deal for the SCMP, so it was a win-win!
Segmentation is about using data to tailor communication to the individual level.
An example of personalisation is Spotify’s annual Wrapped campaign.
With today's tools, using a mix of data analytics and AI, we can truly create personalised campaigns at scale.
#StrategicComms
Audience segmentation is about understanding what truly matters to each group and tailoring communication that meets them where they are.
For example, Dove's #RealBeauty resonated across generations and sectors by designing distinct communication strategies for each audience.
#StrategicComms
When used strategically, a press release can influence narratives.
For example, @gpforeducation.bsky.social worked w/ @apnews.com to create a suite of photo & video assets. This way, their press release was part of a campaign that engaged, persuaded, and inspired action.
📷 GPE/AP
#StrategicComms
Corporate comms shouldn't work in silos.
This year, Unilever merged its corporate affairs, sustainability, and communications functions. By bringing these functions under one umbrella, Unilever positions communication as a primary driver of corporate reputation and brand purpose.
#StrategicComms
Change communication is about guiding people through uncertainty with clarity and purpose.
Yet when Twitter rebranded to “X” in 2023, the transition was abrupt and poorly explained. The comms should have anticipated challenges and shaped narratives to help define the new branding.
#StrategicComms
Communication succeeds when it is aligned with other functions.
The Climate KIC website redesign project was a comprehensive effort requiring internal and external collaboration. It was successful only because everyone was part of the project, right from the start.
#StrategicComms
Our job as communicators is to make complex ideas resonate at a human level.
At @undp-gpcg.bsky.social, we’re exploring ways to tell our story differently.
By focusing on real-world examples, we can show why governance is essential to building a fairer, more sustainable world. 🌍
#StrategicComms
Employees are often the most trusted voice of an organization.
The pet food brand Chewy recognized this and encouraged employees to share their own stories about the company: buff.ly/Q00lM66
#EmployeeAdvocacy is hard work, but when done well, it can really elevate your brand!
#StrategicComms
Making mistakes is human. Owning up to them is courageous.
When KFC ran out of chicken in 2018, the company ran a simple, humble ad rearranging its logo to spell “FCK.”
The lesson is that, in a crisis, humour and honesty can make all the difference in your communications!
#StrategicComms
Storytelling is most potent when transforming a brand message into a broader narrative.
LEGO’s "Rebuild the World" campaign is a great example: buff.ly/cTPMPoX
By linking play to problem-solving, LEGO strengthened its brand ethos and showed that its purpose goes beyond toys.
#StrategicComms
